Apple’s New iPhone 5 Ad Showcases Do Not Disturb… The Day After It Stops Working [Video]

Apple’s New iPhone 5 Ad Showcases Do Not Disturb… The Day After It Stops Working [Video]

Do Not Disturb on. Even when you don’t want it to be.

Apple has posted a brand new iPhone 5 ad to YouTube called “Dream.” Featuring tennis stars Venus and Serena Williams, it humorously promotes the Do Not Disturb feature that Apple introduced with iOS 6. However, Apple could have picked a better time to publish it. The clip comes a day after iPhones switched over to 2013 and the Do Not Disturb feature stopped working properly.

If you’re unfamiliar with Do Not Disturb, it’s a terrific feature that doesn’t get anywhere near enough praise. It’s a toggle that can instantly block all phone calls, text messages, emails, and other notifications from bothering you when you don’t want to be bothered.

The best part about it is that you can schedule it to work at certain times. For example, Do Not Disturb is automatically activated on my iPhone between 12 a.m. and 6 a.m. every day.

The problem is, on Tuesday morning when we rolled over into 2013, Do Not Disturb decided it no longer wanted to schedule properly. Users found that it didn’t deactivate when it was supposed to, and notifications that they should have been receiving weren’t coming through. The only way to fix this was to shut off the scheduled feature and toggle Do Not Disturb manually.

For me, the feature still isn’t working properly today.

Nevertheless, Apple’s new iPhone 5 ad is a good one — probably my favorite so far. Check it out below.

About the author

Killian BellKillian Bell is a staff writer based in the U.K. He has an interest in all things tech and also covers Android over at CultofAndroid.com. You can follow him on Twitter via @killianbell.

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