This iPad Mini Ad On The Back Of Time Magazine Is Wonderfully Clever [Image]

This iPad Mini Ad On The Back Of Time Magazine Is Wonderfully Clever [Image]

Apple has a solid track record of great print ads, but their latest ad for the iPad mini on the back cover of Time magazine is perfect. It’s clean, minimal, clever and intuitive. Rather than saying anything about the iPad mini and why it’s an incredible device, the ad simply shows readers the actual size of the iPad mini containing the content they love. Well done Apple.

  • HunterD

    Wow, this is really nice indeed.

  • JackMohack

    That is a smart add.

  • keith williams

    err…. what is so wonderful in highlighting the fact that you’d have to damage your eyes to skint at the tiny text?

  • caferebee

    Same thing on the back of The New Yorker. I’m sure there must be others. Would be curious to know just how many magazines they simultaneously placed these adds on. Brilliant if you ask me.

  • ulyssesric

    err…. what is so wonderful in highlighting the fact that you’d have to damage your eyes to skint at the tiny text?

    There is one significant feature in every tablet computer called “Zoom” and that’s a great help to people with vision disorders, cause they can finally free their hand from holding magnifier when reading.

  • Jairo

    whats so good about smaller print

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Buster HeinBuster Hein is Cult of Mac's Senior News Editor and lives in Phoenix, Arizona. Twitter: @bst3r.

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