Samsung Is Set To Rebrand Company To Be More Apple-like In 2013

Samsung Is Set To Rebrand Company To Be More Apple-like In 2013

Ripping off Apple’s hardware designs isn’t enough for Samsung, even though they lost a $1 billion lawsuit because of it. Sensing that they need to make some big changes in their design, Samsung is rumored to undergo a radical brand makeover in 2013.

If reports are to be believed, Samsung will announce the rebranding at CES 2013 in Las Vegas. The South-Korean based company has been working with a design team that has worked with Nike in the past and are rebranding Samsung’s image to be more like Apple’s.

We’ve already seen what the Samsung logo would look like if they decide to just flat out copy the Apple logo, but maybe Samsung will surprise us with something unique for once. Supposedly, each product category will come with their own individual colors and be linked to the new Samsung logo.

Reports of the rebranding claim that Samsung’s advertising style is set to change as well to reflect more upon lifestyle activities similar to what Nikes does. Anticipating the rebranding to take effect in the next few months, senior Samsung staff members have been told to stop getting new business cards printed and wait until January.

What Samsung’s new logo will look like is anyone’s guess right now, but if we had to guess it will probably contain an circular element in the middle that closely resembles a pear with a bite taken out of the left-side, shaded in with the color black or white. Maybe they’ll get risky and use yellow instead. Who knows.

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  • Josh_J_Ward

    :O What a surprise!

  • technochick

    First step. Hire John Browett to run their retail stores

  • Alexander530

    Samsung likes to copy, but they like their’s to be bigger than who they’re copying. So their logo will likely be a bigger apple with two or three bites on it, that way their fanboys can say that it’s not copying because their Apple is bigger and has more bites on it :-)

  • SupaMac
  • Gregory Wright

    Samsung should focus on it products not Apple.

  • Chris37344

    The iphone 5 looks like my tv remote control. How is my GS3 coping apple? Apple sues 1st and innovates 2nd…. Apple should fear Google not Samsung… Google will take over the world…

  • leetut

    Not defending them at all but…
    Article keeps mentioning ‘logo’ who said anything about a logo?
    And 3 years ago as a Nokia n900 user I read article stating Samsung had a 2 year plan to take over Nokia as no1 smartphone manufacturer, we all laughed at that of course…

  • RadTech5000

    Quote: “What Samsung’s new logo will look like is anyone’s guess right now, but if we had to guess it will probably contain an circular element in the middle that closely resembles a pear with a bite taken out of the left-side, shaded in with the color black or white. Maybe they’ll get risky and use yellow instead. Who knows.”

    So True.

  • kavi

    What a cheap piece of journalism! Even rebranding is not digestive to u all. So long buster heine. U sir are never close enough to be blog writer or even not good enough to be personal diary writer.

About the author

Buster HeinBuster Hein is Cult of Mac's Social Media Editor. Hailing from Roswell, New Mexico, but now spending his days in Phoenix, Arizona, he wastes most of his time eating burritos and reading Spanish romance novels. Twitter: @bst3r.

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