Apple Designed The EarPods Packaging To Look Just Like An App Icon

Apple Designed The EarPods Packaging To Look Just Like An App Icon

Does the packaging design for the EarPods headphones look familiar? It should.

There’s no denying that Apple’s success with iOS has influenced every aspect of their business, but it goes even further than you might think: Apple’s now even modeling its packaging after iOS app icons!

Reader Andrew C. emailed us over the weekend and pointed out something which, once he mentioned it, seemed obvious: the packaging for Apple’s new EarPods headphones looks much like an iOS icon, with perfectly even sides and rounded edges:

Apple Designed The EarPods Packaging To Look Just Like An App Icon

“It looks like an icon that you would find on an iOS device,” Andrew C. wrote us.

Once he mentioned it, we realized he was right. Could it just be a coincidence, though?

I was curious exactly how close a match the EarPods packaging was for an iOS icon, so I decided to do some PhotoShopping to check it out. I used this wallpaper which shows the underlying geometry and schematics of the iOS homescreen to check out exactly how close the EarPods packaging conformed to the measurements of each iOS icon.

As you can see, it’s a perfect fit:

Apple Designed The EarPods Packaging To Look Just Like An App Icon

Of course, nothing at Apple is done for no reason, and it’s incredibly fitting that Apple’s next-gen, totally redesigned earbuds — a pair of headphones meant to be packed in with every iPhone and iPod touch sold — would come in packaging specifically made to evoke the spirit of iOS. Only Apple would design packaging for one of their cheapest products this way: not just to contain a product, but with a reason.

Well done, Apple.

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  • FriarNurgle

    That’s pretty fancy. Anyone else have a fit issue with the new earpods? Left ear is fine, but the right ear won’t stay in. Guess I’m a mutant.

  • thekris1234

    That’s pretty fancy. Anyone else have a fit issue with the new earpods? Left ear is fine, but the right ear won’t stay in. Guess I’m a mutant.

    If I’m completely honest, I haven’t even taken them out of their box. I just use £7.99 headphones and don’t touch the ones that come with Apple phones so I can sell them on when the next one comes out.

  • Tim Meesseman

    That’s pretty fancy. Anyone else have a fit issue with the new earpods? Left ear is fine, but the right ear won’t stay in. Guess I’m a mutant.

    Nope, I’m the exact same way. Left ear is nice and snug, but the right one falls out. I don’t get it.

  • SupaMac

    For me, left ear gets hurt by the headphones, right ear is fine. The headphones rub/push on my left ear in a weird way.

    That’s pretty fancy. Anyone else have a fit issue with the new earpods? Left ear is fine, but the right ear won’t stay in. Guess I’m a mutant.

    Nope, I’m the exact same way. Left ear is nice and snug, but the right one falls out. I don’t get it.

  • supertino

    EarPods look like iOS icons? So does Apple TV, Airport Express, Airport Extreme, Mac Mini, etc. Look it up on their website. Equal sides and rounded corners. Nothing to see here.

  • Lane Jasper

    EarPods look like iOS icons? So does Apple TV, Airport Express, Airport Extreme, Mac Mini, etc. Look it up on their website. Equal sides and rounded corners. Nothing to see here.

    And yet he posts.

  • Tkf530

    Ha.

  • raghiid

    Where can I get that blueprint wallpaper? It’s gorgeous!

  • SEAmachead

    You’ve got the situation backwards. As other commenters have stated, there are plenty of Apple products that come in the same shape as iOS apps, including ones that preceded the iPhone such as the AirPort Extreme. I’m surprised you’re not familiar with or simply have neglected Apple’s/ Job’s fascination with squares and rounded edges. This is why most apple products and GUI elements are rounded at the corners. Consider windows and buttons in OS X. And that is why iOS apps are the shape that they are. It’s not a uniquely iOS design feature.

  • Lady_Trillian

    Wow! You guys will turn anything into a story. I guess it’s hard to find stuff to right about when the only Apple news is Bad Apple news. Oh well.

  • Complexity Staff

    Wow… nice catch.. totally didn’t think of that.

  • Tkf530

    Where can I get that blueprint wallpaper? It’s gorgeous!

    Maybe read the post…? It’s in there.

  • Edwin Torres

    John Brownlee you have that wall paper for the iPhone 5? Link please!

  • luis dominguez

    Wow, slow day John? Square with rounded corners is a staple design at Apple. Really has nothing to do with iOS icons. Pretty dumb article

  • Neil Laffra

    Right side does also have to hold up the mike/controls bit, so might be just enough extra mass to upset the balance that the left side still has.

  • dolcioy

    ANYBODY KNOWS WHERE CAN WE GET THAT BEAUTIFUL BLUE WALLPAPER?????

  • dolcioy

    ANYBODY KNOWS WHERE CAN WE GET THAT BEAUTIFUL BLUE WALLPAPER?????

    Ups, sorry: didn’t see the link…

About the author

John BrownleeJohn Brownlee is a Contributing Editor. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his wife and two parakeets. You can follow him here on Twitter.

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