The Reason Behind Apple’s Stock Slide: The iPod’s Zero Growth

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This afternoon’s stock sell off after Apple reported some amazing Christmas numbers was initially puzzling. Apple had its best quarter ever — selling a record 2.3 million Macs — yet Wall Street dumped the stock in after hours trading.

Initial reports blamed the sell off on Apple’s cautious guidance for the current quarter. Plus there’s the receding economy, which will put a pinch on Americans’ gadget buying habits.

But here’s the reason: the iPod’s amazing growth has finally slowed to zero.

For the first time in six years, Apple’s key product saw no growth year-to-year in the crucial Christmas period. And there’s only one way to go form here: down.

Looks like the iPod gravy train is finally slowing, and from here on in, we’ll see declining year-on-year sales of Apple’s key gadget.

Chart: Silicon Alley Insider

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About the author

Leander KahneyLeander Kahney is the editor and publisher of Cult of Mac, and author of three books about technology culture: Inside Steve’s Brain, the New York Times bestseller about Steve Jobs; Cult of Mac; and Cult of iPod. Leander has written for Wired, MacWeek, Scientific American, and The Guardian in London. Follow Leander on Twitter @lkahney and Facebook.

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Posted in Apple, iPod |


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