Steve Jobs made a welcome return to the public eye last week at a special music event to introduce Apple’s 2009 holiday iPods.
“The September music event was classic Apple. It marked the return of the world’s greatest corporate storyteller,” says communications coach, Carmine Gallo, author of The Presentation Secrets of Steve Jobs: How to be Insanely Great in Front of Any Audience.
Gallo’s book will be published later this month by McGraw-Hill and can be pre-ordered now from Amazon. Gallo’s written some insightful analyses of Steve’s presentations in the past, so we asked him to take a look at last week’s event. After the jump, Gallo breaks down his top ten presentation tips from Jobs’ latest speech.
Create memorable moments. Every Steve Jobs presentation has one moment that leaves everyone in awe. These “moments” are scripted ahead of time to compliment Steve Jobs’s slides, the Apple website, press releases and advertisements. At Macworld, 2008, Jobs pulled the new MacBook Air out of a manila inter-office envelope to show everyone just how thin it was. Bloggers went nuts and it was the most common photograph of the event. At last week’s “Rock & Roll” event, the “water cooler” moment wasn’t a product at all. Instead, it was Steve Jobs himself walking onstage after a long, health related absence. He told the audience he now had the liver of a mid twenties person who died in a car crash and was generous enough to donate their organs. “I wouldn’t be here if it wasn’t for such generosity,” he said.