Knockoff iPods Given as Swag at Economic Forum, Apple Threatens To Sue

knockoff_ipod

Swiss insurance company Mobiliar gave knockoff iPods to guests at the Swiss Economic Forum. Pic: Berner Zeitung.

The head of Apple Switzerland has threatened legal action after a Swiss Insurance company gave 1,200 iPods to bigwigs at the tony Swiss Economic Forum. Trouble is, the iPods were cheap Chinese knockoffs.

At the Swiss Economic Forum last week, the insurance company Mobiliar surprised guests with an MP3 player that looked very much like a second-generation iPod shuffle.

But when Adrian Schmucki, the head of Apple Switzerland, received his, he threatened legal action against Mobiliar.

Add insult to injury, several of the guests asked Schmucki if the knockoffs would work with iTunes.

The Swiss Economic Forum is a two-day gathering of Switzerland’s leading companies, politicians and academics.

Berner Zeitung (Google German-to-English translation).

Many thanks to Renato Mitra of ApfelBlog. Link to Renato’s post.

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  • Rasheedbutt

    Nahhhhhhhhh….Forget about Suing. Apple isn’t so stupid to waste its money on such small companies. If they really were to Sue, they would go China and sue all the manufacturers.

About the author

Leander KahneyLeander Kahney is the editor and publisher of Cult of Mac. He is the NYT bestselling author of Jony Ive: The Genius Behind Apple's Greatest Products; Inside Steve’s Brain; Cult of Mac; and Cult of iPod. Leander has written for Wired, MacWeek, Scientific American, and The Guardian in London. Follow Leander on Twitter @lkahney and Facebook.

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