The iMac will get a design refresh in coming weeks, according to a report from Wall Street analysts, and everyone’s hoping Apple will finally add Blu-Ray.
Wedge Partners predicts the introduction of an updated iMac with “thinner, organic design, likely with smoothed or rounded edges,” reports Tech Trader Daily. Sounds like the iPhone 3GS to me. The iMac is already styled after the iPhone, and the 3GS is more rounded and organic than previous models. (The MacBook will also get a refresh, Wedge says, but design and hardware changes are likely to be minimal)
There have been rumors of new iMacs for several weeks. AppleInsider reported that an iMac release was imminent, and that the machine would get two “compelling new features.” The iMac is overdue for a refresh, according to MacRumors Buying Guide, which says the current models are 197 days old and the average period between upgrades is 220 days.
Most intriguing is whether the refresh will bring new capabilities. High on everyone’s wishlist for compelling new features is Blu-Ray — see this thread on MacRumors with 850+ comments. What could be better than adding high-def movies to Apple’s premier home machine?
Unfortunately, it’s not going to happen any time soon. Here’s why.
While there’s a big surge in sales for standalone Blu-Ray players, Blu-Ray is a bust on computers, according to a new report by market research firm iSuppli released on Wednesday.
Blu-Ray equipped computers are not seeing an uptick in sales, and Blu-Ray will be found in only 16.3% of PCs by 2013, iSuppli predicts.
The main reason is cost. As we’ve reported before, Blu-Ray drives are expensive. This is one of the main reasons Steve Jobs says Blu-Ray players haven’t been added to Macs, along with complex licensing issues, which Jobs memorably called “a bag of hurt.”
While the bag of hurt licensing issues have recently been simplified, there’s still not enough content on Blu-Ray to encourage consumers to switch. Yes, there are new movies every week, but consumers aren’t going to switch until Blu-Ray is the preferred format not just for movies, but music, games and software also.
iSuppli notes that the switch from floppies to CDs, and CDs to DVDs, occurred only when the new format became the preferred media for all kinds of things. That hasn’t yet happened for Blu-Ray and won’t for several years, iSupply says.
Finally, Blu-Ray for movies makes sense on a big, powerful home theater system, but not so much on a PC with a 20- or 24-inch screen and relatively weak speakers.
So don’t cross your fingers for Blu-Ray on the iMac.
Leander Kahney is the editor and publisher of Cult of Mac.
Leander is a longtime technology reporter and the author of six acclaimed books about Apple, including two New York Times bestsellers: Jony Ive: The Genius Behind Apple’s Greatest Products and Inside Steve’s Brain, a biography of Steve Jobs.
He’s also written a top-selling biography of Apple CEO Tim Cook and authored Cult of Mac and Cult of iPod, which both won prestigious design awards. Most recently, he was co-author of Cult of Mac, 2nd Edition.
Leander has been reporting about Apple and technology for nearly 30 years.
Before founding Cult of Mac as an independent publication, Leander was news editor at Wired.com, where he was responsible for the day-to-day running of the Wired.com website. He headed up a team of six section editors, a dozen reporters and a large pool of freelancers. Together the team produced a daily digest of stories about the impact of science and technology, and won several awards, including several Webby Awards, 2X Knight-Batten Awards for Innovation in Journalism and the 2010 MIN (Magazine Industry Newsletter) award for best blog, among others.
Before being promoted to news editor, Leander was Wired.com’s senior reporter, primarily covering Apple. During that time, Leander published a ton of scoops, including the first in-depth report about the development of the iPod. Leander attended almost every keynote speech and special product launch presented by Steve Jobs, including the historic launches of the iPhone and iPad. He also reported from almost every Macworld Expo in the late ’90s and early ‘2000s, including, sadly, the last shows in Boston, San Francisco and Tokyo. His reporting for Wired.com formed the basis of the first Cult of Mac book, and subsequently this website.
Before joining Wired, Leander was a senior reporter at the legendary MacWeek, the storied and long-running weekly that documented Apple and its community in the 1980s and ’90s.
Leander has written for Wired magazine (including the Issue 16.04 cover story about Steve Jobs’ leadership at Apple, entitled Evil/Genius), Scientific American, The Guardian, The Observer, The San Francisco Chronicle and many other publications.
Leander is an expert on:
Apple and Apple history
Steve Jobs, Jony Ive, Tim Cook and Apple leadership
Apple community
iPhone and iOS
iPad and iPadOS
Mac and macOS
Apple Watch and watchOS
Apple TV and tvOS
AirPods
Leander has a postgrad diploma in artificial intelligence from the University of Aberdeen, and a BSc (Hons) in experimental psychology from the University of Sussex.
He has a diploma in journalism from the UK’s National Council for the Training of Journalists.
Leander lives in San Francisco, California, and is married with four children. He’s an avid biker and has ridden in many long-distance bike events, including California’s legendary Death Ride.
You can find out more about Leander on LinkedIn and Facebook. You can follow him on X at @lkahney or Instagram.
