Tim Cook - page 41

As soon as Tim Cook announced that the Apple Watch Edition starts at $10,000, you could practically hear the scratch of jokes being written. This one, by YouTube’s CollegeHumor channel, is among the best so far. It describes the “groundbreaking” feature of letting wearers reveal with a single flash of the wrist that they have crazy amounts of money to spend.

Faux-Apple ads are well worn by now, to the point where they practically qualify as a comedy subgenre on their own. A few things made me chuckle about this one, however — from Jony Ive’s pronunciation of “aluminium,” to the foolproof method employed by the actor playing Tim Cook to check that he’s still rich.

Check out the video below.

If you’re an Apple shareholder who wants the company to buy Tesla, you are not alone. At the iPhone maker’s annual shareholder meeting in Cupertino yesterday, Tim Cook dodged not one, but two questions about whether Apple has plans to buy the electric car company.

While Apple is the ultimate example of a corporation that refuses to comment on rumors or speculation, Cook could have given a flat-out “no” and that would have been the end of it.

Instead, the Apple CEO danced around the question like he had a secret to hide.

Nerds and regular folks across the globe paused yesterday while Tim Cook unveiled Apple’s newest products. While everyone else was busying talking about the Apple Watch and new MacBook, your favorite brands were trying to get in on the buzz with a tweetstorm of puns and jokes.

Makers of everything from Twinkies to Miller Lite were ready to go viral with their witty tweets. Most fell flat, but there were a couple clever ones mixed in with the noise.

Here are the hottest Apple Watch-related tweets from social media marketers looking to cash in on Apple’s cachet:

“We set out to completely reinvent the notebook,” Tim Cook told the crowd during today’s Apple event. “And we did it.”

Apple introduced it’s biggest redesign of the MacBook since the original MacBook Air was released in 2007. The new notebook comes weighing in at just 2 pounds and 13.1mm thick, despite boasting a Retina display with a 2,304-by-1,440 resolution.

The thinness of the new MacBook isn’t the only thing that’s impressive. There’s a new Taptic TouchPad, thin keyboard and USB C. Plus, Apple invented new terraced batteries to squeeze juice into every cranny of the all-metal housing, giving you 10 hours of use on a single charge.

Ever since Tim Cook took over at Apple he’s been as outspoken about social issues as he has about the company’s latest insanely great product. During his recent whistle-stop world tour, that included Israel, the United Kingdom and Germany, Cook took the time to speak with German newspaper BILD (paywall).

Despite Apple’s March 9 Apple Watch event being just one week away, Cook used the coverage to speak about a topic as dear to his heart as Apple’s next-gen wearable: privacy.

“We don’t read your emails, we don’t read your messages, we find it unacceptable to do that,” Cook said, adding that, “I don’t want people reading mine!”

During his whirlwind tour of the Middle East and Europe, Apple CEO Tim Cook has been leaving little breadcrumbs of Apple Watch revelations.

There was the confirmation that the Watch will be showerproof in Germany, and now Cook has said it will eventually replace your car keys.

As part of his tour of the Middle East that included inaugurating Apple’s new Israeli R&D center, Tim Cook paid a visit to the Yad Vashem Holocaust museum today. Yad Vashem has served as the Jewish people’s living memorial to the Holocaust ever since it was established in 1953, and has seen dozens of prominent leaders grace its halls.

During his visit to the museum, including a walk through the Hall of Names, Cook left behind an inspiring message paying tribute to those who tragically perished for what they believed.

Read Tim’s entire guestbook message below:

Ever since Apple replaced Google Maps with its own solution there have been rumors that Google Search might be next on the chopping block. Yahoo’s Marissa Mayer has called the Safari search deal one of the premiere search deals in the world, and that her company would be more than happy to take over.

Google’s VP of products, Sundar Pichai, doesn’t sound worried about Google losing its spot anytime soon though. In an interview with Forbes, Pichai touched on his company’s complicated search relationship with Apple, saying the best way to avoid getting sidelined is to keep adding innovative features.

Mark your calendars: Full details of the Apple Watch will be revealed March 9.

Invites were sent to the press today for a special Apple event at the Yerba Buena Center for the Arts in San Francisco on that date. The only hint on the invite are two words: “Spring forward.”

On May 17, Tim Cook will be giving the commencement address to the 2015 graduating class of George Washington University. He will also be awarded a honorary doctorate of public service.

It will be the Apple CEO’s second time giving such a speech after addressing his alma mater Auburn University in 2010.

Tim Cook is currently visiting Israel in conjunction with Apple opening a new office in Herzliya. As part of the trip, he met with the president of Israel, Reuven Rivlin.

The two leaders showed great respect for each other during a chat at the president’s residence. Along with recognizing an Israeli Apple VP in attendance with Cook, Rivlin thanked the Apple CEO repeatedly for “what you are doing for all humanity.” Cook talked about Apple’s love for Israel as an “ally for the U.S.” and a “place to do business.” Cook also praised Rivlin’s work to “bridge the gap” between nationalities and religions in the Middle East.

Tim Cook is heading out to Israel in a few days to inaugurate what will be Apple’s biggest overseas R&D center in Herzliya, but before the place gets Cook’s official visit, Apple is already looking to expand its staff.

Apple announced that its hiring 49 more positions for the Herzliya headquarters as wells as posts at its Haifa office. The 12,500 square-meter Herzliya offices are scheduled to open this week includes a gourmet restaurant, a fish pond and green surroundings.

Some of the new job posts include the following:

Congressman John Lewis paid a visit to Tim Cook at Apple’s Cupertino campus today as part of the civil rights icon’s Northern California tour for his new book.

The Georgia lawmaker played a pivotal role in the bloody Selma march that’s back in the spotlight thanks to the its 50th anniversary and the Oscar-nominated film by the same name. Lewis was a guest speaker at Apple HQ today as part of the company’s celebration for Black History Month, and he met privately with Cook.

As rumors of an Apple car start to gain speed, Piper Jaffray analyst Gene Munster has run the figures to find out what kind of business proposition automobiles could be for a company that tends to steer clear of small or low-margin markets.

His verdict? If Apple cars were even a “moderate success,” Tim Cook and pals could be looking at an extra $50 billion per year in revenues. To put that figure in context, it would be an increase of 23 percent on top of the already impressive cash-generating machine that was Apple in 2015.

Remind us to remortgage our homes to buy AAPL stock!

The Apple Car rumor mill has been heating up today with reports that Apple has been hiring auto talent from companies like Mercedes and BMW. Now the Wall Street Journal is chiming in with its own report that claims Tim Cook approved Apple’s project over a year ago.

Apple reportedly has several hundred employees working on the secret project that’s aiming to create an Apple-branded electric vehicle that can take on Telsa.

Silicon Valley’s top CEOs snubbed President Barack Obama’s appearance at Stanford University today for the White House Summit on Cybersecurity and Consumer Protection, but Apple CEO Tim Cook used his invite to make the case for improving security.

Cook addressed attendees before Obama took the stage and reaffirmed Apple’s belief that everyone has a right to privacy and security. In part of his speech, the Apple CEO warned of “dire consequences” if the proper balance between security and privacy isn’t maintained.

“We must get this right!” Cook told the audience.  “History has shown us that sacrificing our right to privacy can have dire consequences.”

Apple Pay has already become the top mobile wallet at a number of stores, but now Apple’s about to take on the great outdoors.

During his address at today’s White House cybersecurity summit, Tim Cook said that starting in September you’ll be able to use Apple Pay for transactions with the federal government, including paying fees to get into Yosemite and the other national parks.

Cook’s visit to the summit was a big win for Apple Pay, which Cook says is now supported by more than 2,000 banks, putting us one step closer to the age when your wallet will be a thing of the past. The White House has given Apple Pay its stamp of approval, too, and announced plans to enable it on all federal-payment cards.

Tim Cook and President Obama are attending today’s White House Cyber Security Summit to talk about a range of issues facing the U.S. tech industry.

Mark Zuckerberg, Marrisa Mayer, and Google CEO Larry Page all decline invites to the summit where Obama is expect to urge tech firms to share data with the government. While Silicon Valley’s elite have snubbed the event, Cook’s appearance could be a big deal in his effort to advocate for the importance of privacy for users. Tim Cook’s appearance is expected soon, while President Obama is scheduled to take the stage at 2:15 ET.

You can watch a live feed of the summit below:

Apple plans to launch a new streaming music service this spring, but music industry insiders say Apple isn’t trying to just compete with Spotify, it wants to become the music business.

Tim Cook and Jimmy Iovine were two of the most in-demand people at this year’s Grammys. Eddy Cue and iTunes VP Robert Kondrk were also in attendance according to a new report from Billboard, which claims artists and labels execs alike were lined up at Clive Davis’ pre-Grammy gala to get a meeting with the biggest names in tech that are now poised to take on music, again.

Jimmy Iovine has devoted recent weeks to meeting senior execs at major and indie labels to talk about the new music service that will launch by summer at the latest and come alongside a major redesign of the iTunes Store as the company struggles to adapt to decline music sales.

Thanks to the wonder of drones, we’ve had a few airborne glimpses of Apple’s forthcoming Apple 2 campus in Cupertino. Until now, however, ground-level pictures have been in decidedly short supply.

That changed yesterday, when Apple gave reporters from San Francisco news outlet KQED an up-close-and-personal glimpse at its flying saucer-shaped headquarters, which will eventually house up to 15,000 employees.

Along with photos showing the development, the reporters also heard a few environmentally friendly factoids about the campus — such as the fact that it will use recycled water to flush toilets, solar arrays to meet the majority of energy needs, and that the older buildings Apple inherited when it bought the land were broken down and recycled for new building materials.

You can check out the images after the jump:

Life at Apple has been phenomenal ever since Tim Cook took over as CEO. AAPL shares are up 120 percent. 750 million iOS devices have been sold. $100 billion was returned to shareholders. And Apple just became the first $700 billion company in history.

To celebrate a successful 2014 campaign, Cook sat down with Goldman Sachs President Gary Cohn today to talk about how Apple achieved its unbelievable results, as well as what other tricks the company has up its sleeves.

Here are the 12 biggest revelations from Cook’s Goldman Sachs tech conference appearance:

Boom! That’s the sound of AAPL stock hitting yet another all-time high Tuesday, making Apple the first $700 billion company in history.

Microsoft made history in 2000 when it became the first company to close at $600 billion, so this feat must make Tim Cook and the entire Apple team incredibly proud.

Swatch Group AG isn’t planning to just roll over dead now that Apple is entering the timepiece market. Swatch announced today that it’s preparing its own smartwatch to take on Apple Watch, and it’ll be ready to launch in just three months.

Swatch CEO Nick Hayek was originally skeptical of the smartwatch revolution two years ago, but in an interview with Bloomberg, Hayek said his company is ready to throw its numerous patents into a smartwatch that won’t need daily recharging.

Coming off a record-breaking financial quarter — largely thanks to the astonishing success of the iPhone 6 — it’s worth asking who Apple owes its present success to.

While everyone is quick to mention the usual suspects (Tim Cook and Jony Ive being two of the most prominent), a name you don’t hear bandied about so much is Jeff Williams. He’s Apple’s operations whiz, the VP whose job it is to make sure products get manufactured, shipped and delivered on time, and with the highest possible standards.

Ever wonder how Apple was able to go from shipping 10 million iPhones in the whole of 2008 to 74 million in the past quarter alone, without missing a beat? That would be Jeff Williams, the guy Fortune once called “Tim Cook’s Tim Cook.”

Here’s why he deserves your respect — and the $24.5 million he took home last year.

Tim Cook told investors he’s optimistic that the iPhone 6 still has legs, mostly because it has the highest Android switcher rate the company has seen in over three years.

The bigger screen was supposed to cause an avalanche of Android switchers, but according to Consumer Intelligence Research Partners, most of them must have come from outside the U.S.

Take a lot at their analysis of the last three years of new iPhone buyers: