February 5, 2008: Six months after the first-gen iPhone went on sale, Apple releases a new version with a whopping 16GB of storage.
“For some users, there’s never enough memory,” says Greg Joswiak, Apple’s vice president of worldwide iPod and iPhone product marketing, in a statement. “Now people can enjoy even more of their music, photos and videos on the most revolutionary mobile phone and best Wi-Fi mobile device in the world.”
February 4, 2008: Apple CEO Steve Jobs reportedly considers buying the search engine Yahoo. Apple is one of several interested companies, following reports that Microsoft offered $44.6 billion for the web portal the previous week.
Nothing ultimately comes of it, but Apple’s interest is later confirmed in an authorized biography of Jobs.
January 15, 2008: Apple CEO Steve Jobs shows off the first MacBook Air at the Macworld conference in San Francisco, calling the revolutionary computer the “world’s thinnest notebook.”
The 13.3-inch laptop measures only 0.76 inches at its thickest point and 0.16 inches at its tapered thinnest. It also boasts a unibody aluminum design, thanks to an Apple engineering breakthrough that allows the crafting of a complicated computer case from a single block of finely machined metal.
In a brilliant piece of showmanship during the MacBook Air launch, Jobs pulls the super-slim laptop out of a standard interoffice envelope. (You can watch his keynote introducing the MacBook Air below.)
January 14, 2009: Apple CEO Steve Jobs’ cancer worsens to the point that he takes a medical leave from leading the company.
Despite his illness, Jobs remains reluctant to take the time off. When he does, he keeps quiet about the severity of the situation. He calls “the curiosity over my personal health” a distraction caused by prying bloggers and reporters. Nonetheless, he acknowledges that his health problems “are more complex than I originally thought.”
January 13, 2000: Steve Jobs’ longtime frenemy Bill Gates quits as Microsoft CEO, stepping down just a month after his company’s stock hit its all-time high.
The news coincides with a turning point in the long-running battle between the two tech powerhouses. Microsoft begins a long decline from its previous dominance, while Apple continues its rise to the top.
January 12, 2005: Apple reports record earnings for the preceding three months, fueled by impressive iPod sales during the holiday period and demand for the latest iBook laptop. The hardware boom drives a fourfold increase in profits for the company.
Apple brags that it has sold a total of 10 million iPods so far — and rightly so. The massive popularity of the portable music player drives Apple to its highest earnings yet.
“We are thrilled to report the highest quarterly revenue and net income in Apple’s history,” said Apple CEO Steve Jobs in a press release. “We’ve sold over 10 million iPods to date and are kicking off the new year with a slate of innovative new products including iPod shuffle, Mac mini and iLife ’05.”
January 11, 2005: Steve Jobs introduces the iPod shuffle, an entry-level music player that lacks a display. The device randomly shuffles the audio files it holds, but lets users easily skip songs they don’t like.
The first iPod to use flash memory, the iPod shuffle plugs directly into a computer using USB 2.0 and comes in 512MB and 1GB configurations. It’s smaller and cheaper than ever, making Apple’s music player even more approachable to average consumers.
“iPod shuffle is smaller and lighter than a pack of gum and costs less than $100,” said Apple CEO Steve Jobs in a press release. “With most flash-memory music players users must use tiny displays and complicated controls to find their music; with iPod shuffle you just relax and it serves up new combinations of your music every time you listen.”
January 10, 2006: Steve Jobs unveils the original 15-inch MacBook Pro, Apple’s thinnest, fastest and lightest laptop yet.
Building on the previous PowerBook G4 laptop, the new laptop adds dual-core Intel processors for the first time. The MacBook Pro immediately makes waves in the tech community. And did we mention its awesome MagSafe connector?
January 8, 2004: The clumsily named iPod+HP, a Hewlett-Packard-branded iPod, debuts at the Consumer Electronics Show in Las Vegas.
Shown off by Hewlett-Packard CEO Carly Fiorina, the prototype device is blue, the color used for HP’s branding. By the time it arrives on the market later that year, however, the digital music player is the same shade of white as the regular iPod. The device doesn’t hang around for long, either.
December 31, 2012: App piracy hub Hackulous shuts down, bringing an end to two of its most popular pieces of software, Installous and AppSync.
Before the shutdown, iPhone jailbreak tool Installous allowed users to install “cracked” or pirated apps on their iOS devices, thereby avoiding paying Apple and developers. AppSync let users sync their cracked apps with iTunes.
The shuttering of Hackulous is a clear sign that the iPhone jailbreaking era is coming to an end — and that the App Store’s revolutionary business model is sound.
December 28, 2006: As the rest of the country enjoys a much-deserved holiday, Apple gets embroiled in a stock option “backdating” scandal.
The news, centered on the dubious awarding of stock options to CEO Steve Jobs, prompts Apple’s share price to fall. Some people even suggest Jobs might need to step down as Apple’s leader. Fortunately, that doesn’t happen.
December 24, 2009: As rumors of a possible Apple tablet reach the boiling point, word spreads online that the new device will be called the “iSlate.”
The news is based on the fact that Apple quietly acquired the domain name iSlate.com a few years earlier. Since Apple did the same thing for the iPhone back in the late 1990s, years before the iPhone actually debuted, it makes total sense that the company would follow suit with the naming of its tablet.
Of course, that didn’t end up happening.
December 23, 2005: Apple files a patent application for its iconic “slide to unlock” gesture for the iPhone.
At this point, the iPhone remains a secret research project. However, the ability to unlock the device by sliding your finger across it signifies Apple’s big ambitions for its smartphone. Cupertino wants the iPhone that it’s racing to develop to be easy to use, intuitive and miles ahead of the competition technologically.
December 19, 2007: Apple settles a lawsuit with reporter Nick Ciarelli, resulting in the shuttering of Think Secret, his masssively popular Apple rumors website. Writing under the screen name Nick de Plume, the Harvard University student broke a number of Apple stories on the site, raising Cupertino’s ire.
The terms of Ciarelli’s settlement with Apple remain secret. In a statement, he says he will “be able to move forward with my college studies and broader journalistic pursuits.”
December 17, 2009: Apple finally triumphs over longtime rival Microsoft … on mobile operating systems market share. New data shows that iPhone OS surpasses Windows Mobile in the United States for the first time, just two years after the original iPhone’s launch.
With roughly 36 million Americans owning smartphones, a quarter of them run Apple’s mobile operating system, according to figures released by research firm Comscore.
December 7, 2007: Apple opens its magisterial store on West 14th Street in New York City. The new Apple Store features a three-story glass staircase deemed the most complex ever made.
The store is Apple’s biggest in Manhattan (and second-largest in the United States, after the one on Chicago’s Michigan Avenue). The first three-story Apple retail outlet, it boasts an entire floor dedicated to services. It’s also the first Apple Store to offer free Pro Labs classes to customers.
The sheer size of this Apple Store — with its 46-foot Genius Bar — proves impressive. However, its astonishing spiral staircase steals the show as its most iconic design feature.
December 6, 2000: Apple Computer’s stock price falls after the company posts its first quarterly loss since Steve Jobs’ return to Cupertino in 1997.
Shares tumble $3 to just $14 a share as doom-predicting pundits worry that the big Apple comeback might come screeching to a halt. Little did they know …
December 5, 2002: Cupertino says it served its millionth unique customer in the Apple Store online, marking a significant milestone for the company. It is a benchmark worth celebrating for Apple, which launched its online store just five years earlier.
“Reaching our 1 millionth customer is a major milestone, and is proof positive that our online shopping experience is second to none,” Tim Cook, Apple’s executive vice president of worldwide sales and operations at the time, says in a statement. “The Apple Store is a popular way for a growing number of consumers and businesses to buy Apple products, and with extensive build-to-order capabilities, easy 1-Click shopping and free shipping on orders, it’s never been easier to buy a Mac online.”
November 28, 2001: People download QuickTime 5 for Mac and PC a million times every three days, Apple says, putting the multimedia software on track to exceed 100 million downloads in its first year of distribution. The announcement comes as websites adopt the MPEG-4 format, and online video begins to take off in a big way.
In particular, Apple’s movie trailer website proves a massive success. Millions of people download previews of upcoming blockbusters like Spider-Man and Star Wars Episode II: Attack of the Clones. Online trailer releases for films like The Lord of the Rings become buzz-worthy events.
In a pre-YouTube world, Apple has everything to gain!
November 22, 2005: Two-and-a-half years after opening its virtual doors, the iTunes Music Store enters the list of top 10 U.S. music retailers. While iTunes sales numbers can’t yet match the selling power of established retail giants like Walmart, Best Buy and Circuit City (or fellow tech company Amazon), this milestone nonetheless represents big news for Apple — and digital music distribution as a whole.
November 20, 2007: In a milestone for iTunes movie distribution, Purple Violets becomes the first feature film to launch exclusively on Apple’s platform.
A romantic comedy directed by Edward Burns, Purple Violets stars Selma Blair, Debra Messing and Patrick Wilson. With limited offers from Hollywood’s traditional players, the filmmakers pin their hopes on iTunes distribution as an alternative way to get their movie in front of viewers.
November 18, 2003: Apple debuts a new iMac G4 sporting a 20-inch screen, the company’s biggest flat-panel all-in-one computer ever.
The introduction makes an already superb Mac even better. Somehow, though, the additional screen real estate makes the new Mac weigh twice as much as the 17-inch model.
November 14, 2006: Apple teams up with a slew of airlines to offer the “first seamless integration” between iPods and in-flight entertainment systems.
A special dock will let iPod owners use the devices to play music and videos on planes’ seat-back displays. The plan promises to rid the world of old-fashioned in-flight movies and printed magazines.
November 6, 2003: After porting iTunes to Windows, Apple sets a new record for digital music sales: a massive 1.5 million downloads in one week.
Bringing the iTunes Music Store to PC users opens up a new, lucrative market for Apple. The record-breaking sales clock in at five times more than the 300,000 downloads that peer-to-peer file-sharing service Napster achieved in its debut week (remember it?). And 1.5 million is more than double the 600,000 iTunes downloads per week Apple reported selling to Mac users prior to the Windows release.
November 5, 2009: Fortune magazine names Steve Jobs “CEO of the decade.” The accolade comes just four months after Jobs returned to Apple after undergoing a liver transplant.
The business publication credits Jobs with transforming multiple industries, as well as continuing Apple’s meteoric rise. These achievements seem particularly noteworthy considering the tough economic conditions of the 2008 financial crash.