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Today in Apple history: A young Steve Jobs appears on Time cover


With Steve Jobs first Time magazine cover, he becomes the face of the 1980s tech boom.
Steve Jobs becomes the face of the 1980s tech boom.
Photo illustration: Ste Smith/Cult of Mac

February 15: Today in Apple history: Young Steve Jobs appears on Time magazine cover February 15, 1982: Apple co-founder Steve Jobs appears on the front cover of Time magazine for the first time, becoming the public face of successful tech entrepreneurship.

The first of many Time covers for Jobs, the article — titled “Striking It Rich: America’s Risk Takers” — casts him as the prototypical young upstart benefiting from the burgeoning personal computing revolution. It also identifies him as part of a surge of freshly minted millionaires running their own businesses.

Apple’s ‘two spiritual soulmates’ have left the building


Without Jobs and Ive, Apple can’t design, Isaacson says.
Photo: CNBC

Walter Isaacson says Apple has lost “these two spiritual soulmates who just lived and breathed the beauty of products.”

The Steve Jobs biographer believes the company still know how to execute, but that it has missed out on a number of opportunities for exciting new products — including an Apple TV set.

Lisa Brennan-Jobs says she didn’t trust Steve’s official biographer


Lisa Brennan-Jobs
Lisa Brennan-Jobs has a memoir launching next month.
Photo: Lisa Brennan-Jobs/Wikipedia CC

Lisa Brennan-Jobs, the firstborn daughter of Steve Jobs, has added her name to the list of people who weren’t fans of Jobs’ hand-picked biographer Walter Isaacson.

Isaacson wrote the mega-selling biography of Jobs published in 2011. However, since then numerous Apple insiders and people who knew Steve have criticized the book. Jobs’ daughter Lisa is the latest of these — saying that she didn’t trust the biographer, although she admits she never read his book.

How a photog captured Steve Jobs’ piercing glare


Albert Watson's photo of Steve Jobs, right, is similar to a portrait of Jobs in his younger years.
Albert Watson's photo of Steve Jobs, right, is similar to a portrait of Jobs in his younger years.
Photo: Simon & Schuster

Put the late Steve Jobs in your mind and chances are the iconic photograph made by Scottish photographer Albert Watson comes to mind. It’s a daring glare into the lens, a hand on the chin creating a kind of pedestal for a brain that helped to usher in the age of personal computing.

Today is the sixth anniversary of Jobs passing from cancer and Watson’s story about the day in 2006 Jobs sat in front of his lens should bring a chuckle to those who still miss him or knew his mercurial nature firsthand.

Eddy Cue, Walter Isaacson to speak at Vanity Fair summit


Eddy Cue
Will he be wearing an Hawaiian shirt?
Photo: CNBC

Eddy Cue is among a list of high-profile speakers that will feature at this year’s New Establishment Summit held by Vanity Fair. Walter Isaacson, author of Steve Jobs’ biography, is also in the lineup, alongside Amazon CEO Jeff Bezos and Apple board member Bob Iger.

Steve Jobs’ biographer says Apple’s next big thing is ‘long overdue’


Walter Isaacson doesn't much like the Apple Watch either.
Photo: Bloomberg

Walter Isaacson, a.k.a the author of the gajillion-selling 2011 Steve Jobs biography, says that Apple is “long overdue” coming out with its next great innovation; speaking at a time when Apple stock continues to fall in the wake of declining iPhone sales.

“I got the [Apple Watch], but I don’t use it that much,” Isaacson told CNBC. “I don’t think the watch is the next big thing.”

Controversial Steve Jobs movie gets love from Apple PR vet


Aaron Sorkin’s Steve Jobs movie is coming to Netflix
Aaron Sorkin’s Steve Jobs movie is coming to Netflix
Photo: François Duhamel/©2015 Universal Studios

The new Steve Jobs movie gets just about everything wrong, says the PR veteran who worked with the Apple CEO during the first Macintosh’s launch. From the situations to the dialogue, almost nothing’s accurate.

“How many things are not true in the movie?” laughed Silicon Valley PR vet Andrea “Andy” Cunningham during a phone interview with Cult of Mac. “Several hundred!”

But Cunningham said she loves the new Steve Jobs biopic anyway, because it captures the truth — a truthier truth.

The problem with Becoming Steve Jobs? Too much Steve Jobs


Becoming Steve Jobs
The world needs fresh insight into how Apple works, but you won't find much of that in Becoming Steve Jobs. Photo: Jim Merithew/Cult of Mac
Photo: Jim Merithew/Cult of Mac

One of Steve Jobs’ favorite recordings was The Beatles working on version after version of “Strawberry Fields Forever.”

The new Jobs biography, Becoming Steve Jobs, is like that recording: It serves up fresh takes on oft-told stories from Apple’s history, this time with more sugarcoating.