Netflix confirms it won’t be part of Apple’s TV streaming service

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Netflix
When it comes to streaming video, Apple is the underdog against Netflix.
Photo: Flickr/Stock Catalog

Apple won’t officially unveil its streaming video service until next week but Netflix CEO Reed Hastings confirmed that his company will not be part of it.

The new video streaming service will offer subscriptions to other streaming services along with original TV shows from Apple. Everything will be combined into one “easy-to-use” app. However, Netflix doesn’t really see teaming up with Apple for subscribers as an advantage.

5 Apple original shows finish filming ahead of March 25 event

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Apple TV Siri Remote
But they won't be ready for streaming for a while.
Photo: Ste Smith/Cult of Mac

Five of Apple’s original TV shows have now finished filming, according to a new report. They have entered post-production ahead of the company’s March 25 event, but they’re not expected to be available until the fall.

Apple is said to be working on around six other shows that are still in production. The company is also developing lots more original content that is planned to debut in 2020.

Apple eyes 2020 Emmys for its slate of original shows

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FireWire lands Apple its first Emmy.
Apple has its eyes on an Emmy.
Photo: The Academy of Television Arts & Sciences/Ste Smith/Cult of Mac

Apple has its eye on awards glory with its original video content, a new report claims. It suggests that Apple is looking to take on not only the likes of Amazon and Netflix, but also established studios.

By putting together a dedicated team with awards strategy experience, Apple is reportedly aiming to be in the running for Emmy awards as early as 2020.

Apple’s ‘intrusive’ execs criticized by Hollywood

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Tim Cook and Co. bring the hardware heat at The Brooklyn Academy of Music during the
Tim Cook wants TV shows to be family-friendly.
Photo: Apple

Apple’s “intrusive” executives, including CEO Tim Cook, have been criticized by Hollywood for becoming too involved in ongoing TV projects.

Agents and producers have complained about how “difficult” Apple is to work with, according to a new report. The company’s “nitpicking” has led to delays that mean only a handful of shows will be available when its new streaming service launches.

Hollywood stars tapped to attend Apple’s March event

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Reese Witherspoon
Reese Witherspoon is playing a huge role in Apple's original content creation.
Photo: HBO

Some of the biggest names in Hollywood are coming to Silicon Valley for Apple’s first big event of 2019.

Apple is rumored to be planning a late March keynote where a slew of new services will be unveiled. To help with its pitch to customers, Apple reportedly asked some of the stars from its original TV shows to join the festivities.

Apple’s TV streaming service may launch in April

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Apple TV
Apple's TV service will let you subscribe to other channels.
Photo: Ste Smith/Cult of Mac

The long wait for Apple’s TV streaming service might finally be coming to an end.

With a rumored March 25 event on the horizon, Apple is reportedly planning to launch its TV streaming service in April or early May, but some of the biggest names in the streaming won’t be part of the platform.

Apple poaches new head of casting from Sony

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Tamara Hunter
Apple's new head of casting, Tamara Hunter.
Photo: The Headshot Truck LLC

Apple’s TV team just hired seasoned Hollywood executive to lead its casting efforts for its many TV shows currently in development. Tamara Hunter, the vice president of casting at Sony Pictures Entertainment, is reportedly leaving her post to join Apple as the head of casting.

Kevin Durant TV show gets ordered to series by Apple

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Kevin Durant
Kevin Durant is branching into TV.
Photo: NBA

The early-life of NBA superstar Kevin Durant is set to become the focus of Apple’s latest TV show project.

Apple reportedly ordered Durant’s “Swagger” TV show to series this week, adding the sports-based drama to its growing roster of TV shows as the company prepares to launch its original content package next year.

Apple inks movie deal with Oscar-winning indie studio

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mid90s cast
The cast of A24's latest movie, mid90s
Photo: A24

One of the hottest indie movie studios in Hollywood is joining forces with Apple to make a series of movies.

A24, the studio behind the Oscar-winning film Moonlight, has inked a multi-year deal to produce a slate of films, in what is the first major movie deal for Apple.