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Today in Apple history: Lousy quarter proves Steve Jobs isn’t invincible

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$1 trillion value
A perfect storm of bad news leads to a massive $195 million quarterly loss for Apple.
Photo: Apfellike

December 6: Today in Apple history: Apple suffers first quarterly loss since Steve Jobs' return December 6, 2000: Apple Computer’s stock price falls after the company posts its first quarterly loss since Steve Jobs’ return to Cupertino in 1997.

Shares tumble $3 to just $14 a share as doom-predicting pundits worry that the big Apple comeback might come screeching to a halt. Little did they know …

Today in Apple history: Apple Store celebrates its millionth online customer

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The Apple Store proves that tech fans like buying things online!
Turns out that tech fans like buying things online!
Photo: Ste Smith/Maxime Raphael/Flickr CC

December 5: Today in Apple history: Apple Store celebrates millionth online sale December 5, 2002: Cupertino says it served its millionth unique customer in the Apple Store online, marking a significant milestone for the company. It is a benchmark worth celebrating for Apple, which launched its online store just five years earlier.

Reaching our 1 millionth customer is a major milestone, and is proof positive that our online shopping experience is second to none,” Tim Cook, Apple’s executive vice president of worldwide sales and operations at the time, said in a statement. “The Apple Store is a popular way for a growing number of consumers and businesses to buy Apple products, and with extensive build-to-order capabilities, easy 1-Click shopping and free shipping on orders, it’s never been easier to buy a Mac online.”

Today in Apple history: A phone call sows the seeds of OS X

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Look familiar? NeXT's OpenStep operating system laid the groundwork for OS X.
Look familiar?
Photo: The Color Convergence

Nov 25: Today in Apple history: The seeds of OS X are sown with NeXT OpenStep November 25, 1996: A midlevel manager at NeXT contacts Apple about the possibility of Cupertino licensing NeXT’s OpenStep operating system.

Garrett L. Rice’s communication with Ellen Hancock, Apple’s chief technology officer, is the first formal step in a long process. It ultimately leads to Apple buying NeXT, the creation of OS X, and Steve Jobs returning home to the company he co-founded.

Today in Apple history: Rare Apple-1 sells for crazy money

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The Apple-1 sold for what was then the largest amount a personal computer ever earned at auction.
The Apple-1 sold for what was then the largest amount a personal computer had sold for at auction.
Photo: Christie's

November 23: Today in Apple history: Rare Apple-1 computer sells for $210,000 at auction November 23, 2010: An early Apple-1 computer, complete with its original packaging and a letter signed by Steve Jobs, sells for $210,000.

At the time, it ranks as the most expensive personal computer ever sold at auction. However, it’s a rare find. The working Apple-1 is thought to be one of only around 50 thought to still exist.

Today in Apple history: Apple begins retail venture inside CompUSA

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Desiring more control over how Macs got sold, Apple turned to CompUSA.
Desiring more control over how Macs got sold, Apple turned to CompUSA.
Photo: Coolcaesar/Wikipedia CC

November 4: Today in Apple history: Apple CompUSA November 4, 1997: Apple unveils its plan to open small “store within a store” sections inside CompUSA outlets around the United States.

In a step toward the flagship Apple stores that would launch four years later, Cupertino-trained employees staff these mini-stores. The move gives Apple a bit more control over the way its products get displayed and demoed to consumers.

Today in Apple history: iTunes video takes world by storm

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Kanye West
Artists like Kanye West helped drive music video downloads past 1 million in less than 20 days.
Photo: Rodrigo Ferrari/Flickr CC

October 31: Today in Apple history: iTunes video takes world by storm October 31, 2005: Less than three weeks after launching video downloads with iTunes 6, Apple reveals that it has already sold more than 1 million music videos.

Apple’s dive into the online digital video market — with 2,000 music videos, Pixar short films and a selection of hit TV shows for $1.99 — looks like the logical next step after selling individual songs on iTunes. Passing the 1 million download benchmark so quickly suggests the plan is a roaring success.

Today in Apple history: iPad sales overtake Macs

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The iPad quickly became the world's fastest-selling device.
The iPad quickly became the world's fastest-selling device.
Photo: Yutaka Tsutano/Flickr CC

October 18: Today in Apple history: iPad sales overtake Macs October 18, 2010: Just six months after the original iPad debuts, Steve Jobs reveals that Apple’s tablet already outsells the mighty Macintosh computer.

During the company’s fourth-quarter earnings call, Jobs says Apple sold 4.19 million iPads during the previous three months, compared with 3.89 million Macs.

Today in Apple history: Bono’s (Product)Red iPod nano fights HIV/AIDS

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The limited-edition (Product) Red iPod nano raised cash for a worthy cause.
Did you own this special edition iPod?
Photo: Wikipedia/Re-ality CC

October 13: Today in Apple history: Bono's (Product)Red iPod nano fights HIV/AIDS October 13, 2006: Apple launches its limited-edition iPod nano (Product)Red Special Edition music player, with 10% of profits going to fight AIDS in Africa.

Created in association with U2 lead singer Bono and activist/attorney Bobby Shriver, it’s the first of many Apple philanthropic products. “We’re ecstatic that Apple is giving their customers the choice to buy a red iPod nano and help women and children affected by HIV/AIDS in Africa,” Bono says in a statement.