| Cult of Mac

Today in Apple history: Devs get the key to unlock iPhone’s awesome power

By

The iPhone SDK paved the way for iPhone apps and the App Store.
The iPhone SDK plants the seeds for the App Store's stunning success.
Photo: Apple

March 6: Today in Apple history: Devs get the key to unlock iPhone's awesome power March 6, 2008: Apple releases the iPhone software development kit, finally allowing devs to start creating native mobile apps for the new smartphone.

When the App Store eventually opens a few months later, a new industry springs up overnight. Third-party devs rush to take advantage of Apple’s lucrative distribution network.

Today in Apple history: Happy birthday, Steve Jobs!

By

Steve Jobs-inspired art
Steve Jobs was born on this day in 1955.
Photo: Jason Mercier

February 24: Today in Apple history: Steve Jobs birthday February 24, 1955: Steve Jobs is born in San Francisco. He will go on to co-found Apple and become one of the most important figures in the history of consumer technology. He’s also probably a big part of why you’re reading this website right now.

Happy birthday, Steve! Let’s take a moment to reflect on your innovation, artistry and overall brilliance.

Today in Apple history: iTunes hits 10 billion downloads

By

With iTunes 10 billion downloads milestone, Apple becomes the world's biggest music vendor.
Apple becomes the world's biggest music vendor.
Photo: Ste Smith/Cult of Mac

February 23: Today in Apple history: iTunes hits 10 billion downloads February 23, 2010: The iTunes Store officially passes the 10 billion music downloads mark, reaching a major milestone. The 10 billionth purchase? “Guess Things Happen That Way” by Johnny Cash.

The buyer of the song in question is Louie Sulcer of Woodstock, Georgia. As part of a “Countdown to 10 Billion Songs” promotion by Apple, Sulcer wins a massive $10,000 iTunes Store gift card — and receives a personal phone call from Steve Jobs for good measure!

Today in Apple history: Apple and Cisco settle over ‘iPhone’ name

By

The InfoGear iPhone was definitely a bit ... different from current models.
The first iPhone was definitely a bit ... different from current models.
Photo: Bob Ackerman/Wikipedia CC

February 21: Today in Apple history: Apple and Cisco settle over 'iPhone' name February 21, 2007: Apple comes to an agreement with Cisco over the iPhone trademark, which Cisco legally owns but Apple wants to use.

Under the agreement, both companies get to use the iPhone trademark on products throughout the world. The two businesses also dismiss outstanding lawsuits against one another, and agree to “explore opportunities for interoperability in the areas of security, and consumer and enterprise communications.”

It’s a classic bit of Steve Jobs steamrolling the opposition.

Today in Apple history: A young Steve Jobs appears on Time cover

By

With Steve Jobs first Time magazine cover, he becomes the face of the 1980s tech boom.
Steve Jobs becomes the face of the 1980s tech boom.
Photo illustration: Ste Smith/Cult of Mac

February 15: Today in Apple history: Young Steve Jobs appears on Time magazine cover February 15, 1982: Apple co-founder Steve Jobs appears on the front cover of Time magazine for the first time, becoming the public face of successful tech entrepreneurship.

The first of many Time covers for Jobs, the article — titled “Striking It Rich: America’s Risk Takers” — casts him as the prototypical young upstart benefiting from the burgeoning personal computing revolution. It also identifies him as part of a surge of freshly minted millionaires running their own businesses.

Today in Apple history: Steve Jobs’ NeXT quits making computers

By

NeXT Cube
The NeXT Computer was great but it didn't sell.
Photo: Rama & Musée Bolo/Wikipedia CC

February 9: Today in Apple history: Steve Jobs' NeXT quits making computers February 9, 1993: NeXT Computer, the company Steve Jobs founded after being pushed out of Apple, quits making computers. The company changes its name to NeXT Software and focuses its efforts entirely on producing code for other platforms.

In a mass layoff, 330 of NeXT’s 500 employees are made redundant in an event known internally as “Black Tuesday.”

Cruelly, many people hear of their fate on the radio.

Today in Apple history: Steve Jobs flips out over iPad tweet

By

The first-gen iPad in all its glory.
Steve Jobs did not like losing control of the iPad narrative.
Photo: Apple

February 8: Today in Apple history: Steve Jobs flips out over iPad tweet February 8, 2010: Steve Jobs reportedly flips out over a tweet sent from an iPad by an editor at The Wall Street Journal.

The reason? Apple showed the iPad to top staffers at the news outlet months ahead of its official release. While Jobs already had unveiled the device to the public a couple of weeks before, the suggestion that people outside Apple gained early access to the tablet was apparently enough to upset the CEO.

The tweet quickly disappeared.

Today in Apple history: Apple is back in the black

By

Apple takes a hacksaw to estimated trade-in values for its devices
The turnaround begins...
Photo: Pictures of Money/Flickr CC

January 6: Today in Apple history: Apple is back in the black January 6, 1998: After taking over a company on the verge of bankruptcy, Steve Jobs shocks attendees at San Francisco’s Macworld Expo by revealing that Apple is profitable again.

Referring to the company’s strategy since he took over as interim CEO in September 1997, the recently returned Apple co-founder says, “It’s all come together for us.”

Little did most of us know exactly how massive Apple’s comeback trail was set to be.

Today in Apple history: Apple brings back Steve Jobs with NeXT buyout

By

Steve Jobs returned to Apple on December 20, 1996.
Steve Jobs pictured on December 20, 1996.
Photo: Tim Holmes/Flickr CC

December 20: Today in Apple history: Apple buys NeXT for $429 million, bringing Steve Jobs back to Cupertino December 20, 1996: Apple Computer buys NeXT, the company Steve Jobs founded after leaving Cupertino a decade earlier.

The deal costs Apple $429 million. It’s a massive price to pay for the failing NeXT, a computer company that already saw its hardware division crash and burn. But the price is worth it when you consider what Apple gets as part of the deal: the return of Steve Jobs.

Today in Apple history: Apple IPO mints instant millionaires

By

Apple is worth more than the entire US energy sector combined
December 12, 1980, was an incredibly important day for Apple.
Photo: Ste Smith/Cult of Mac/401Calculator

December 12: Today in Apple history: Apple goes public at $22 per share, minting instant millionaires December 12, 1980: Apple goes public, floating 4.6 million shares on the stock market at $22 per share.

In the biggest tech IPO of its day, more than 40 out of 1,000 Apple employees become instant millionaires. As Apple’s biggest shareholder, 25-year-old Steve Jobs ends the day with a net worth of $217 million. However, the big payday triggers internal tensions as it highlights Cupertino’s class divide.