Today in Apple history: Apple is back in the black

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money
The turnaround begins...
Photo: Ste Smith/Cult of Mac/401Calculator

January 6: Today in Apple history: Apple is back in the black January 6, 1998: After taking over a company on the verge of bankruptcy, Steve Jobs shocks attendees at San Francisco’s Macworld Expo by revealing that Apple is profitable again.

Referring to Apple’s strategy since he took over as interim CEO, the recently returned Apple co-founder says, “It’s all come together for us.”

Little did most of us know exactly how massive Apple’s comeback trail was set to be.

Today in Apple history: Apple brings back Steve Jobs with NeXT buyout

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Steve Jobs returned to Apple on December 20, 1996.
Steve Jobs pictured on December 20, 1996.
Photo: Tim Holmes/Flickr CC

December 20: Today in Apple history: Apple brings back Steve Jobs with NeXT buyout December 20, 1996: Apple Computer buys NeXT, the computer company Steve Jobs founded after leaving Cupertino a decade earlier.

The deal costs Apple $429 million. It’s a massive price to pay for the failing NeXT, which already saw its hardware division crash and burn. The price is worth it when you consider what Apple gets as part of the deal, however: the return of Steve Jobs.

Today in Apple history: Apple IPO mints instant millionaires

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money
December 12, 1980, was an incredibly important day for Apple.
Photo: Ste Smith/Cult of Mac/401Calculator

December 12: Today in Apple history: Apple goes public December 12, 1980: Apple goes public, floating 4.6 million shares on the stock market for at $22 per share.

In the biggest tech IPO of its day, more than 40 out of 1,000 Apple employees become instant millionaires. As Apple’s biggest shareholder, 25-year-old Steve Jobs ends the day with a net worth of $217 million.

Today in Apple history: Apple storms New York’s Grand Central Terminal

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Apple Grand Central is one of the company's most stunning retail outlets.
Apple Grand Central is one of the company's most stunning retail outlets.
Photo: Apple

December 9: Today in Apple history: Apple opens store in New York's Grand Central Terminal December 9, 2011: Apple opens a store in New York’s fabled Grand Central Terminal, the company’s fifth Manhattan retail outlet.

Overlooking the terminal’s Main Concourse, the enormous Apple Store makes a stunning addition to the 140-year-old train station, which is one of New York’s busiest transportation hubs.

Today in Apple history: Lousy quarter proves Steve Jobs isn’t invincible

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Apple is heading toward a $1 trillion market cap. Photo: Pierre Marcel/Flickr CC
A perfect storm of bad news leads to a massive $195 million quarterly loss for Apple.
Photo: Apfellike

December 6: Today in Apple history: Apple suffers first quarterly loss since Steve Jobs' return December 6, 2000: Apple’s stock price falls after the company posts its first quarterly loss since Steve Jobs’ return to the company in 1997.

Shares tumble $3 to just $14 a share as doom-predicting pundits worry that the big Apple comeback story might come screeching to a halt.

Little did they know….

Today in Apple history: The seeds of OS X are sown

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nextstep
Look familiar?
Photo: The Color Convergence

Nov25November 25, 1996: Garrett L. Rice, a midlevel manager at NeXT, contacts Cupertino about the possibility of Apple licensing NeXT’s OpenStep operating system.

Rice’s communication with Ellen Hancock, Apple’s chief technology officer, is the first formal step in a long process. It ultimately leads to Apple buying NeXT, the creation of OS X, and Steve Jobs returning home to the company he co-founded.

Today in Apple history: Rare Apple-1 sells for crazy money

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The Apple-1 sold for what was then the largest amount a personal computer ever earned at auction.
The Apple-1 sold for what was then the largest amount a personal computer had sold for at auction.
Photo: Christie's

November 23: Today in Apple history: Apple-1 auction November 23, 2010: An early Apple-1 computer, complete with its original packaging and a letter signed by Steve Jobs, sells for $210,000.

At the time the most expensive personal computer ever sold at auction, the working Apple-1 is thought to be one of only around 50 thought to still exist.

Today in Apple history: Steve Jobs secures Macintosh name

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Part 2: Macworld-founder David Bunnell tells of seeing the Mac for the first time, and why Steve Jobs parks in handicapped spaces.
Steve Jobs sweet-talked an audio company exec to land the name "Macintosh."
Photo: Apple

November 16: Today in Apple history: Steve Jobs secures Macintosh name November 16, 1982: Intent on calling Apple’s upcoming personal computer the “Macintosh,” Steve Jobs pens an impassioned plea to audio company McIntosh Laboratory asking permission to use the name.

You probably know how the resulting discussions ultimately turned out!

Today in Apple history: Apple begins retail venture inside CompUSA

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Desiring more control over how Macs got sold, Apple turned to CompUSA.
Desiring more control over how Macs got sold, Apple turned to CompUSA.
Photo: Coolcaesar/Wikipedia CC

November 4: Today in Apple history: Apple CompUSA November 4, 1997: Apple unveils its plan to open small “store within a store” sections inside CompUSA outlets around the United States.

In a step toward the flagship Apple stores that would launch four years later, Cupertino-trained employees staff these mini-stores. The move gives Apple a bit more control over the way its products get displayed and demoed to consumers.