Today in Apple history: Steve Jobs resigns as Apple CEO

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Steve Jobs
Steve Jobs' health wouldn't allow him to continue as CEO.
Photo: Ben Stanfield/Flickr CC

August 24: Today in Apple history: Steve Jobs resigns as Apple CEO August 24, 2011: With his health worsening, a cancer-stricken Steve Jobs steps down from his role leading Apple. Tim Cook assumes the role of Apple’s seventh CEO.

“I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know,” Jobs writes in his retirement letter to the Apple board. “Unfortunately that day has come.”

Today in Apple history: FireWire wins Apple its first Emmy

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FireWire lands Apple its first Emmy.
FireWire lands Apple its first Emmy.
Image: The Academy of Television Arts & Sciences/Ste Smith/Cult of Mac

August 22: Today in Apple history: FireWire wins Apple its first Emmy August 22, 2001: Apple takes home a technical Emmy for developing FireWire, the high-speed serial port that allows users to transfer data quickly between a Macintosh and another device, such as a digital camera.

“Apple enabled the desktop video revolution with its invention of FireWire,” says Jon Rubinstein, Apple’s senior vice president of hardware engineering, in a press release. FireWire plays a key role in Steve Jobs’ “digital hub” strategy at Apple. However, the technology’s origins go back much further than that.

Today in Apple history: It’s time to ‘Think different’

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Think-Different
And just like that, a catchy slogan turns into an earworm.
Image: Apple

August 8: Today in Apple history: Steve Jobs introduces new Apple new slogan, Think different August 8, 1997: At Macworld Expo, Steve Jobs introduces the world to Apple’s new slogan, “Think different.” The catchy marketing reassures fans that Apple is exiting its mid-1990s dark age and once again making products customers will love.

It’s the beginning of Apple’s most iconic advertising campaign since the original “1984” Macintosh ad.

Today in Apple history: Beginning of the end for clone Macs

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Power Computing clone Macs sounded like a good idea at first.
Clone Macs sounded like a good idea at first.
Photo: Antnik

August 5: Today in Apple history: Beginning of the end for Power Computing Mac clones August 5, 1997: Apple gets into a standoff with Power Computing, a maker of Macintosh clones. It marks the beginning of the end for Apple’s mid-’90s strategy of licensing the Mac operating system.

“If the [Mac] platform goes closed, it is over,” predicts Power Computing CEO Joel J. Kocher of Apple’s strategy. “[It’s] total destruction. The kiss of death.” Of course, things don’t turn out exactly like that…

Today in Apple history: Mac marketing guru Joanna Hoffman is born

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Kate Winslet (left) plays Joanna Hoffman (right) in Steve Jobs.
Kate Winslet (left) played Mac marketing guru Joanna Hoffman in Danny Boyle's Steve Jobs biopic.
Photos: Kate Winslet/Apple

July 27: Today in Apple history: Mac marketing guru Joanna Hoffman birthday July 27, 1955: Joanna Hoffman, who will join the original Macintosh and NeXT teams and become Steve Jobs’ first right-hand woman, is born in Poland.

Six months younger than Jobs, the marketing executive is one of the few people willing and able to stand up to the oftentimes-fierce Apple co-founder during the first part of his career.

Today in Apple history: Mac OS 8 becomes an instant smash hit

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Mac OS 8 gave Apple a much-needed revenue boost.
Mac OS 8 gave Apple a much-needed revenue boost.
Illustration: Ste Smith/Cult of Mac

July 22: Today in Apple history: Mac OS 8 becomes an instant smash hit July 22, 1997: Apple introduces its next-gen operating system, Mac OS 8, the first major OS refresh for Macintosh since System 7’s release in 1991.

Mac OS 8 introduces easier surfing of the internet, a new three-dimensional look and other features. It gets great reviews — but arrives at a very challenging time for Apple.

Today in Apple history: Nike+iPod brings fitness tracking to your pocket

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The Nike+iPod Sports Kit was a nifty innovation.
The Nike+iPod Sport Kit was a nifty innovation.
Photo: Apple

July 13: Today in Apple history: Nike+iPod Sport Kit brings fitness tracking to your pocket July 13, 2006: Apple releases its first activity tracker, the Nike+iPod Sport Kit, which combines Cupertino’s popular music player with a smart pedometer.

The product marks Apple’s first step toward the kind of mobile health-tracking initiatives it will investigate in the following decade — most notably through its iOS Health app and the Apple Watch.

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iPhone 3G
Did you own the iPhone 3G?
Photo: Apple

Today in Apple history: Steve Jobs visits the Soviet Union

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Soviet Apple flag
This was Steve Jobs' one and only trip to the Soviet Union.
Photo: Ste Smith/Cult of Mac

July 4: Today in Apple history: Steve Jobs visits the Soviet Union July 4, 1985: Steve Jobs visits Moscow for the first time, with the aim of selling Macs to the Russians.

During his two-day trip, Jobs lectures computer science students in the Soviet Union, attends a Fourth of July party at the American embassy and discusses opening a Mac factory in Russia. He also reportedly almost runs afoul of the KGB by praising assassinated Marxist revolutionary Leon Trotsky.

Today in Apple history: Steve Jobs attempts a boardroom coup

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Jobs
Sadly for Steve, things didn't work in his favor.
Photo: Esther Dyson/Flickr CC

May 23: Today in Apple history: Steve Jobs attempts a boardroom coup May 23, 1985: Bitter about being ousted from his position running the Macintosh division, Steve Jobs attempts to stage a coup to seize control of Apple from CEO John Sculley.

The 30-year-old Apple co-founder plans to overthrow Sculley while the CEO is away on a business trip in China. Unfortunately for Jobs, he makes a critical mistake when he tries to recruit the support of Apple executive Jean-Louis Gassée, who informs Sculley of the plot.

It’s the beginning of the end for Jobs’ first tenure at Apple.