Apple pulls third-party SDKs from Shazam in latest update

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Shazam on iPhone XS
The latest update is out now.
Photo: Apple

Apple has pulled all but one third-party SDK from Shazam in its latest update.

The move wipes out analytics firms, ad networks, open-source projects, and more — including Google AdMob, Facebook Ads, Amazon Ads, and DoubleClick. Only HockeyApp, a Microsoft platform for beta testing, is still available.

Apple finalizes Shazam acquisition and vows to remove ads

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Shazam on iPhone XS
The latest update is out now.
Photo: Apple

Apple has confirmed its acquisition of Shazam is now complete, nine months after it was first announced.

The company’s first move will be to rid the music service, which is used more than 20 million times every single day, of pesky ads that most users have to endure. Later on, Apple promises more great ways to discover and enjoy music.

EU finally gives its blessing to Apple buying Shazam

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Shazam iPhone
Apple nabbed Shazam for a reported $400 million.
Photo: Killian Bell/Cult of Mac

The European Union has given its official stamp of approval to Apple’s acquisition of UK-based music discovery app Shazam.

While the deal was announced way back in December, it has been held up until now by an EU antitrust investigation, based on the popularity of Shazam and the amount of data it holds. This investigation was requested by seven European countries, including France, Italy, Spain and Sweden.

EU may finally allow Apple to buy Shazam

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Shazam iPhone
The wait for Apple to acquire a popular music-identification app is almost over.
Photo: Killian Bell/Cult of Mac

Apple has been trying to buy Shazam since last December, but the deal has been held up for months by regulators in the EU. That’s reportedly just about to change.

It’s likely Apple wants this music-identification app as part of its ongoing battle with Spotify.

WhoSampled is like Shazam for samples and cover versions

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WhoSampled digs into the DNA of your music.
WhoSampled digs into the DNA of your music.
Photo: WhoSampled

WhoSampled is an iOS (and Android) app that tells you whose samples were used in the music you’re currently listening to. Just like Shazam, you hold it up to a playing tune, and WhoSampled identifies the track. But then it also gives you a breakdown of all the other songs that were sampled to make that track, and can even list cover versions.

Apple’s acquisition of Shazam now in the hands of antitrust regulators

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Shazam iPhone
Apple must wait for EU approval.
Photo: Killian Bell/Cult of Mac

Apple has formerly requested approval for its Shazam acquisition from the European Commission.

EU antitrust regulators confirmed last month that they had launched an investigation into the deal following concerns from seven European countries. Apple will get a decision next month, but it may not be final.

Shazam could give Apple Music a big subscribers boost

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Apple Music gift card
Apple Music is still way behind Spotify.
Photo: Apple

Apple’s recent acquisition of Shazam might be a great way for the company to drive subscriber growth, according to one early Shazam investor.

DN Capitol chief executive, Nenad Marovac, gained a deep understanding of Shazam’s business model after his firm invested in it back in 2004. Marovac says Shazam will be a great way for Apple to try to catch up with Spotify in terms of subscribers, if it can convert enough Shazam users.

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App holiday1
'Appy holidays!
Photo: Ste Smith/Cult of Mac