Apple Music rolled out the red carpet Monday for Bad Bunny as the Puerto Rican superstar prepares to headline the Apple Music Super Bowl LX Halftime Show on February 8 at Levi’s Stadium in Santa Clara, California. So here’s your chance to get to know Bad Bunny before the Super Bowl with a variety of special programming.
Get to know Bad Bunny before the Super Bowl
This week Apple plans a comprehensive celebration of Bad Bunny. He’s an artist who has fundamentally reshaped global pop music on his own terms, the iPhone giant said. The partnership between Apple and Bad Bunny stretches back nearly a decade, making this halftime performance particularly meaningful for both parties. Apple Music editors first discovered his work and reached out directly to bring it to the platform, and now they’re watching him take one of the biggest stages in entertainment, Apple noted.
“This is a special full-circle moment for us,” said Rachel Newman, Apple Music’s co-head. “Bad Bunny’s an artist that we’ve championed from the very beginning, when our editors discovered his work and contacted him directly about bringing it to Apple Music.”
“To have him as a headliner of the Apple Music Super Bowl LX Halftime Show feels like the culmination of a deep, long-term partnership that spans most of the last decade, at a time period in which he’s forever changed global pop music,” she added.”
What Apple Music subscribers can experience
Leading up to the big game, Apple Music curates an extensive collection of Bad Bunny content. Subscribers can dive into the ultimate Bad Bunny Essentials playlist. Or they can explore mood-specific collections including Dance Bunny, Trap Bunny, Sad Bunny, Party Bunny, and Bunny & Friends. Each showcases different facets of the artist’s versatile sound.
For those wanting to understand Bad Bunny’s musical DNA, there’s a special playlist called The DNA of DtMF. It features Puerto Rican styles and sounds handpicked by the artist himself. Apple Music also streams an exclusive career-spanning 2026 Super Bowl LX Megamix (DJ Mix) from Tainy, Bad Bunny’s biggest producer, along with new NFL player playlists.
Apple Music Sing adds another dimension to the experience, allowing fans to sing along to their favorite Bad Bunny songs with adjustable vocals, perfectly timed lyrics, and translations and pronunciations that appear line by line — particularly helpful for fans still learning Spanish.
The official interview and radio programming
On Thursday, February 5 at 10 a.m. PT, Apple Music Radio hosts Zane Lowe and Ebro Darden will conduct Bad Bunny’s official halftime show interview at the Moscone Center in San Francisco. The interview will be available live and on-demand across multiple platforms including Apple Music, YouTube, Facebook, TikTok, Instagram, X and the NFL Network.
An hour before the main event, at 9 a.m. PT, Apple Music Radio will host a pre-show live from the new Apple Music Los Angeles studio. Hosts Evelyn Sicairos and Eddie Francis will highlight Apple Music’s biggest moments from the past year. And they’ll feature special guests while looking back at iconic halftime performances.
The radio celebration extends throughout the weekend, with Apple Music Radio broadcasting live from Los Angeles from Thursday through Sunday. Apple Music 1 will celebrate Bad Bunny and Puerto Rican culture with music from DJ Gusto and Chuwi, while Apple Música Uno will feature nonstop Bad Bunny music and messages from fans. The programming includes in-studio and FaceTime interviews, live performances, check-ins from talent in the Bay Area and radio hour takeovers from artists, athletes, songwriters and Bad Bunny collaborators.
Exclusive content through Shazam
Fans using the Shazam app to identify Bad Bunny songs throughout the week will unlock access to the Apple Music Super Bowl Halftime Show event page. And there they’ll find bonus content including a custom Apple Watch face and iPhone wallpaper.
Users can also save the show to receive timely reminders for the Set List playlist and photos after the performance.
Get to know Bad Bunny before the Super Bowl: Other Apple experiences
Photo: Apple
And Apple extends the celebration beyond music streaming. Apple Store locations will feature Bad Bunny-themed experiences, including 15-minute Today at Apple Spatial Audio listening sessions for “CAFé CON RON” in select stores. Special events with collaborators Eladio Carrión at Apple Union Square in San Francisco and Arcángel at Apple Fifth Avenue in New York City offer fans unique opportunities to connect with the artist’s creative circle.
For those hosting game day gatherings, Apple Invites now offers new custom backgrounds, including an exclusive Bad Bunny visual. The feature helps users create custom invitations and includes collaborative playlists and shared photo albums, with iCloud+ subscribers getting unlimited event creation. A new Invites widget adds an at-a-glance countdown to the event on the iPhone Home Screen.
Football fans can track the game through the free Apple Sports app, which delivers real-time scores, stats, live betting odds and an enhanced play-by-play feed. Live Activities brings real-time updates directly to the iPhone Lock Screen and Apple Watch, while Game Card Sharing lets fans share their excitement.
Bay Area connections
Photo: Apple
The Super Bowl’s Bay Area location holds special significance for Apple, which was founded in Cupertino nearly 50 years ago. The company maintains deep local partnerships supporting education, creativity, affordable housing and community services.
For those traveling to the San Francisco Bay Area, Apple Maps offers detailed 3D landmarks like the Golden Gate Bridge, 360-degree views in Look Around, and a new custom Let’s Eat Guide curated by local food editor Luke Tsai. Apple News has launched a dedicated Super Bowl LX hub featuring comprehensive reporting from premier sports publishers including The Athletic, Sports Illustrated, Boston.com, and The Tacoma News Tribune.
New subscribers can get three free months of Apple Music on Individual or Family plans, perfect timing to experience Bad Bunny in Spatial Audio with Lyrics Translation ahead of his historic halftime performance.
David Snow, an expert on Apple hardware and software, writes on a variety of technological and cultural topics for Cult of Mac. They include Apple news, technology buying guides, and features about computer setups and Apple TV shows and movies.
With 30 years of experience covering technology and other subjects, he has written and edited for numerous print and online publications, including CMP Media, TechTV.com, CNET, Wired News, Red Herring magazine, Law.com, The National Law Journal and Law Technology News magazine. Among other roles, he served as executive editor of the Law.com network of websites and editorial director, technology, for ALM Media.
Snow graduated with a B.A. from Syracuse University with majors in magazine journalism and psychology. While there, he worked as a reporter for The Daily Orange newspaper and associate editor of Equal Time magazine.
Founder of the blog At the Waterline, he can be reached on X (formerly Twitter) via @atthewaterline and on Mastodon via @dsnow.
