Apple’s plans for the historic Tower Theatre store were revealed today, showcasing how the iPhone-maker plans to turn the Los Angeles location into one of its main flagship stores.
Tower Theatre was one of the first buildings in L.A. with air conditioning, an aspect that intrigued Apple when it started making plans. Instead of constructing a perfect glass box store, Apple plans to keep a lot of the building’s historical aspects intact.
Apple blew analysts’ expectations out of the water this afternoon with its historic Q2 2018 earnings report that saw the company post the most revenue ever in the March quarter.
Tim Cook and Apple CFO Luca Maestri were absolutely giddy during today’s call with investors. Everyone expected the iPhone X to be a bust, but even Apple was surprised by its success as it still dominates the iPhone sales charts. New products are on the horizon too as Apple’s executives teased new goodies coming down its pipeline:
The iPhone isn’t the only Apple product lineup that got a lot more expensive this week.
While Apple fans were busy ogling at all the specs and prices on the new iPhone X and iPhones 8 after yesterday’s keynote, Apple made a quiet adjustment to the price tags on all of its iPad Pros but hasn’t publicly stated the reason for the increase.
Apple kicked off its “Today at Apple” initiative this week with live performances and special guests hosted at stores around the world. Retail chief Angela Ahrendts published photos from some of the events, which you can enjoy in our gallery below.
Rather than loads of glass and steel, the crowning architectural achievement of Apple’s new Dubai store is its motorized carbon fiber windows. Apple revealed the store’s “Solar Wings” today, and they’re one of the coolest features we’ve ever seen.
The automated system is designed to minimize air conditioning usage in the United Arab Emirates store, but the most impressive feature is the way the system opens and closes. Prepare to be mesmerized!