Apple taps Steven Spielberg for original sci-fi show

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Steven Spielberg takes the stage at Comic-Con International in 2017.
Apple is reportedly ready to whip up some new amazing stories with Steven Spielberg.
Photo: Gage Skidmore/Flickr CC

Apple is set to make its biggest push into original content yet by inking a deal with one of the biggest directors in Hollywood history.

Steven Spielberg and Apple reportedly will create new episodes of Amazing Stories. The science fiction anthology series originally ran in the 1980s on NBC, but will be relaunched with all-new episodes.

Saturday Night Live inks deal to create funny ads for Apple

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Alec Baldwin has been killing it as President Donald Trump on Saturday Night Live.
Alec Baldwin has been killing it as President Donald Trump on Saturday Night Live.
Photo: NBCUniversal

iPhone ads are about to get a lot funnier.

Apple is reportedly planning to inject some much-needed humor into a few of its upcoming commercials after striking a deal with NBC that will see the team behind Saturday Night Live write a few ads for the iPhone-maker.

Cupertino taps NBCUniversal to sell Apple News ads

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Apple News
Apple News ads could be changing.
Photo: Ste Smith/Cult of Mac

Apple’s News app is getting some much-needed help at selling ads.

Instead of continuing to sell advertising on its own, Apple has reportedly inked an exclusive deal with NBCUniversal that will allow the company to sell ads for the News app.

General Electric nearly bought Apple in 1996

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iPhone
The iPhone could've been made by GE.
Photo: Jim Merithew/Cult of Mac

Apple Inc. and General Electric are two of the most iconic American companies of the last century, but back in 1996 they almost become one company as GE CEO Jack Welch considered buying the computer maker.

It would have only cost GE $2 billion and the current Apple CEO, Michael Spindler, was begging Welch to pull the trigger on the deal in order to save the struggling company.

Comcast denies talking with Apple about TV service

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Apple isn't talking with NBC's parent company about a TV service. Photo: NBCUniversal
Apple hasn't approached NBC's parent company about a TV service. Photo: NBCUniversal

It turns out Apple isn’t talking with NBCUniversal about partnering for its forthcoming TV service. At least not yet.

How do we know? Because Comcast, NBCUniversal’s parent company, hasn’t been approached by Apple at all. But that doesn’t mean NBCUniversal’s content won’t be on Apple’s service when it launches.