Today in Apple history: Young Steve Jobs appears on Time cover

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With Steve Jobs first Time magazine cover, he becomes the face of the 1980s tech boom.
Steve Jobs becomes the face of the 1980s tech boom.
Photo illustration: Ste Smith/Cult of Mac

February 15: Today in Apple history: Young Steve Jobs appears on Time magazine cover February 15, 1982: Steve Jobs appears on the front cover of Time magazine for the first time, becoming the public face of successful tech entrepreneurship.

The first of many Time covers for Jobs, the article — titled “Striking It Rich: America’s Risk Takers” — casts him as the prototypical young upstart benefiting from the burgeoning personal computing revolution. It also identifies him as part of a surge of freshly minted millionaires running their own businesses.

Today in Apple history: Apple moves into Bandley 1, its first custom HQ

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Bandley 1 was Apple's first purpose-built HQ.
Bandley 1 was Apple's first purpose-built HQ.
Photo: Dvorak

Jan 28: Today in Apple history: Apple moves into Bandley 1, its first custom HQ January 28, 1978: Apple Computer occupies its first custom-built office, giving the company a bespoke business center to house its growing operations.

A full 15 years before One Infinite Loop, and almost 40 before Apple Park’s stunning “spaceship” will land, 10260 Bandley Drive — aka “Bandley 1” — becomes the first purpose-built, permanent headquarters for the newly founded company.

Today in Apple history: Super Bowl Mac ad airs against the odds

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1984
Apple's greatest commercial in history.
Photo: Apple

January 22: Today in Apple history: Super Bowl Mac ad airs against the odds January 22, 1984: Apple’s stunning “1984” commercial for the Macintosh 128K airs on CBS during the third quarter of Super Bowl XVIII.

Probably the most famous TV ad for a computer in history, the commercial is directed by Alien and Blade Runner director Ridley Scott. It very nearly didn’t air, though.

Today in Apple history: Apple becomes a corporation

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money
Apple was incorporated 40 years ago today.
Photo: Ste Smith/Cult of Mac/401Calculator

January 3: Today in Apple history: Apple becomes a corporation January 3, 1977: Apple Computer Co. is officially incorporated, with Steve Jobs and Steve Wozniak listed as co-founders.

Third Apple founder Ron Wayne — who initially invested in the company — is not part of the deal, after selling back his share in Apple for $800. The funding and expertise needed to turn Apple into a corporation is provided by a man named Mike Markkula, who becomes an important figure in Apple history.

Today in Apple history: Woz spends Christmas building Apple II disk drive

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Disk II pic
The Disk II was a massive success for Apple.
Photo: Wikipedia CC

December 25 Today in Apple history December 25, 1977: Steve Wozniak spends the holidays building a prototype of the Disk II, the Apple II’s revolutionary floppy disk drive.

“I worked all day, all night, through Christmas and New Year’s trying to get it done,” Wozniak recalls in his autobiography, iWoz. “[Early Apple employee] Randy Wiggington, who was actually attending Homestead High, the school Steve and I had graduated from, helped me a lot on that project.”

Wiggington takes December 25 off. Woz does not.

Today in Apple history: Apple IPO mints instant millionaires

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money
December 12, 1980, was an incredibly important day for Apple.
Photo: Ste Smith/Cult of Mac/401Calculator

December 12: Today in Apple history: Apple goes public December 12, 1980: Apple goes public, floating 4.6 million shares on the stock market at $22 per share.

In the biggest tech IPO of its day, more than 40 out of 1,000 Apple employees become instant millionaires. As Apple’s biggest shareholder, 25-year-old Steve Jobs ends the day with a net worth of $217 million.

Today in Apple history: Apple II gets its first disk drive

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Disk II pic
The Disk II floppy drive was anything but a flop for Apple.
Photo: Wikipedia CC

June 1: Today in Apple history: Apple II gets a disk drive, the Disk II floppy drive June 1, 1978: Apple launches the Disk II floppy drive, one of the company’s most important peripherals ever.

The best floppy drive available at the time, Disk II solves the Apple II’s most glaring weakness — a lack of storage. It also helps establish Apple’s flair for handsome profit margins.