As part of its environmental efforts, Apple recently made a donation to nonprofit Conservation International. Apple’s money will help restore degraded grasslands in the Chyulu Hills of Kenya.
“By restoring tens of thousands of hectares in the Chyulu Hills, we can remove carbon from the air, protect a critical wildlife corridor for elephants, and support the livelihoods of the Maasai people,” said Lisa Jackson, Apple’s VP of environmental, social, and policy initiatives.
Apple’s efforts to be the greenest company in tech continue with a major expansion to its global recycling programs.
It will be easier than ever for customers to send old iPhone units off for recycling. Apple is also opening a new Material Recovery Lab in Austin, Texas. The lab will use robots and machine learning to improve the company’s recycling processes.
Apple this week confirmed the expansion of coding initiatives in Southeast Asia.
The company is opening a second Apple Developer Academy in Surabaya, Indonesia, to help aspiring developers. It also plans to expand its App Development with Swift curriculum at partner schools in Singapore.
Apple is on a mission to help save the world’s disappearing mangrove forests.
Mangrove forests suck up a huge amount of carbon dioxide from the air. Half of all mangrove forests on Earth have been lost since 1940, but Apple is making a big investment to help save one particular forest in Colombia in an effort to curb climate change.
The annual iPhone unveiling is Apple’s biggest product event of the year. Every single word and image is carefully calibrated to do one thing, and one thing only: sell as many of the new products as possible.
So why did Tim Cook turn over several precious minutes to Jackson to talk about renewable energy and recycling?
President Donald Trump held his first White House state dinner tonight since moving into the Oval Office, and Apple CEO Tim Cook was on the guest list.
The left-leaning Cook might have felt very much in the minority. Trump didn’t invite a single Democratic member of Congress to the dinner, but arch-conservative media mogul Rupert Murdoch was in attendance.
Apple’s VP of Environment, Policy and Social Initiatives Lisa Jackson has criticized the Trump administration for hurting the Environmental Protection Agency. Jackson worked as an administrator for the EPA during the first term of President Obama’s presidency, prior to taking her current job at Apple.
“The EPA has been run by Democrats, by Republicans, but has never, in its history — that is 40+ years old — been run by someone who seems to be determined to do the one thing that could destroy its credibility, which is not making it transparent,” Jackson told the audience at the TechCrunch Disrupt conference.
Earth Day 2017 has long since passed but Apple’s still not done busting out its quirky videos that celebrate the company’s green environmental protection initiatives.
In Apple’s latest hand-drawn ad published today, the company showcased its efforts to preserve forests so that the paper used in all of its packaging is done in a sustainable way. With a goal of preserving nearly 1 million acres of forest by 2020, Apple hopes 99% of the fibers and papers will come responsible sources and recycling.