Earth Day 2017 festivities ended over a month ago, but that’s not stopping Apple from busting out another one of the quirky cartoon videos it made for the holiday.
Apple published a new Earth Day video today that highlights the problems it faces in regards to recycling materials from old iPhones. The ad explains how iPhone parts get a second life after Apple’s robot Liam has stripped them all away.
Al Gore will speak about climate change this week during an appearance at Apple’s flagship store in San Francisco.
The ex-veep — now a filmmaker, writer and environmental activist — will be joined by Apple VP of Environment Lisa Jackson, who served as head of the Environmental Protection Agency during the first four years of the Obama administration. Anyone can attend the event, during which the pair will talk about Apple’s ongoing commitment to the environment.
Three more of Apple’s suppliers say they are committed to making the switch from energy generated from fossil fuels to using 100% renewable energy to make iPhone components.
Despite Donald Trump’s plan to roll back environmental regulations, Apple Inc is continuing on with the promises it made under the Obama administration. Even though it may cost more money initially, Apple’s partners are starting to realize the change is good for business too.
Apple is taking another big step to make sure it can utilize 100 percent renewable energy for its operations by expanding the solar farm it uses in Nevada.
The company revealed today that it has reached an agreement with NV Energy to add infrastructure that will generate 200 megawatts of additional solar energy by 2019. Energy created by the project will go to power Apple’s Reno data center, but some of the power will also be available to residents.
As part of Apple’s top-ranking executive’s trip to India, VP of Environment, Policy and Social Initiatives Lisa P. Jackson this week visited “solar mamas” and a rural school where students are taught there lessons using iPads.
When Steve Jobs was around, Apple’s product events were about the products, and little else. Yeah, Jobs would often start with corporate issues, but he usually boasted about how the company was absolutely crushing it.
By contrast, the first 25 minutes of Monday’s event — almost half of the hour-long presentation — focused on things only tangentially related to Apple products. Cook and his lieutenants discussed government snooping, privacy, recycling, the environment, renewable energy, creating platforms for sustaining customers’ health — and even protecting Chinese yaks.
Jobs used to touch on issues like these, but under Cook, they’ve taken center stage. Cook has turned Apple’s product events into showcases for corporate responsibility.