Kara Swisher

Read Cult of Mac’s latest posts on Kara Swisher:

Media mogul says Apple is foolish to challenge might of Netflix

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Barry Diller
Barry Diller doesn't see the competition catching up to Netflix.
Photo: J.D. Lasica/Wikimedia CC

Apple can try to compete with Netflix for video streaming subscribers, but Barry Diller says Apple and others are “fools” to chase Netflix.

Diller, a studio executive turned tech entrepreneur, does not see any company gaining the number of subscribers as Netflix, which began building a base by sending DVDs of choice movies by mail.

Silicon Valley season finale: All about Steve

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Thomas Middleditch as Richard Hendriks in HBO's Silicon Valley.
Thomas Middleditch as Richard Hendriks in HBO's Silicon Valley.

There’s an ongoing question in hit comedy show Silicon Valley: do you have to be a jerk to succeed? For the entire first season of Mike Judge’s HBO comedy about the new economy gold rush, it’s been Steve vs. Steve 2.0.

Part of what makes the show a resounding success – it’s already confirmed for season two – is how realistic it is. The startup lads at Pied Piper have been under the gun preparing for a big demo: they have a spot at the TechCrunch Disrupt Battlefield. Yeah, that’s an actual thing. The show is set where TCD takes place, in the barn-like San Francisco Design Center Concourse, and some 400 companies have duked it out in demos that raised over $2.4 billion in funding.

Nota bene: teensy spoilers follow.

Eddy Cue and Jimmy Iovine talk Beats deal and future of Apple

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Apple's Eddy Cue and Beats co-founder Jimmy Iovine sit in Walt Mossberg's famous red chairs to dish on Apple's Beats acquisition.
Eddy Cue and Beats Jimmy Iovine sat in Walt's famous red chairs to dish on the Beats acquisition
Photo: Pete Mall/Re/code

Now that Apple’s acquisition of Beats has finally been made official, Eddy Cue and Jimmy Iovine took the stage at the the inaugural Code Conference tonight to give a peak behind the scenes of deal, as well as glimpse at what’s to come in 2014 – including the best product pipeline the company has seen in 25 years.

The interview comes as Apple is preparing for its annual developer’s conference in San Francisco next week where it’s expected to announce new versions of iOS and OS X, and while will have to wait to see if any hardware will come out as well, Eddy Cue is already hard at work hyping Apple’s upcoming products.

Kara Swisher and Walt Mossberg led the conversation with Eddy Cue starting things off by parroting Tim Cook’s statements that Apple acquired Beats for three reasons: Talent, Headphones, and a Music Subscription Service, before revealing these eight new tidbits on the deal as well as the future of Apple:

Tim Cook To Be Interviewed At D11 Conference Tonight

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Tim Cook at the D conference last year.
Tim Cook at the D conference last year.

Tim Cook’s appearance at the AllThingsD conference (D10) last year was his first as the main man in charge of Apple. He talked about Apple’s role in the invention of the tablet form factor, the increaseing relevance of the Apple TV, and cleverly avoided other topics. The highlights of his chat can be found online, as well.

This year, he returns to D11, kicking off the conference with another interview with Walt Mossberg and Kara Swisher.

Mike Daisey Slams Walt Mossberg And Kara Swisher For Being Too Soft On Apple’s Tim Cook At D10

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Cook believes Walt Mossberg and Kara Swisher were too soft on Tim Cook during the D10 interview this week.
Daisey believes that Walt Mossberg and Kara Swisher were too soft on Tim Cook during the D10 interview this week.

Mike Daisey, the author behind The Agony and the Ecstasy of Steve Jobs, who was forced to admit that he fabricated some of his claims about worker mistreatment in Apple’s supply chain, has criticized Walt Mossberg and Kara Swisher for being too soft on Tim Cook during their interview at All Things D’s D10 conference earlier this week.

After offensively branding Swisher as lazy for her use of the word “fictional,” in a post on his blog, Daisey continues to blast the pair’s “weak” interview questions and suggests how they can “do [their] job better.”

Apple Planning New Things For Siri In The Coming Months

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cook3

Speaking at an interview at D: All Things Digital today with Walt Mossberg and Kara Swisher, Apple CEO Tim Cook hinted at some new directions for Siri.

“I think you’re going to be pleased with where we’re taking Siri.” Cook alluded to more breadth from the voice-enabled assistant, as well as admitting that there is more the technology could do.

Apple TV Is More Than Just A Hobby, Says CEO Tim Cook

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Cook2

During his interview at the D10 conference today, Apple CEO Tim Cook was asked point blank by Kara Swisher about how Apple plans to change television.

He replied by praising the current set-top box Apple sells for $100. The Apple TV sold 2.8 million units last year and 2.7 million this year. “It’s an area of intense interest for us,” said Cook, “It’s not a fifth leg of the stool. It’s not the same size as the phone or Mac or tablet business.”

Walt Mossberg, co-interviewer, asked directly if Apple could just make a box and continue leaving the panel to others. Cook replied, “Can we control the key technology? Can we make a significant contribution far beyond what others have done in this area?” That’s the question Apple asks, and Cook seemed to be very interested in what the future may hold for his company’s future contributions.

Tim Cook Defends Apple’s Supply Chain Labor Practices In China

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Tim Cook at the D conference last year.
Tim Cook at the D conference last year.

Tim Cook took a moment at the D10 conference today to defend Apple’s reliance on supply chains and its willingness to micromanage them when they fall short of expectations.

Cook said that no one else is measuring working hours in China, nor reporting on it. “We took a position to say we want to bring this down,” he said. “We’re measuring working hours for 700,000 people.”

Tim Cook: Apple Invented The Modern Tablet

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TimWaltKara

Talking with Walt Mossberg and Kara Swisher today at the D: All Things Digital conference, Tim Cook explained why the iPad wasn’t the same as the Mac.

“The tablet is different,” said Cook. “It can do things that aren’t encumbered by what the PC was. We didn’t invent the tablet market, we invented the modern tablet.”