There’s an ongoing question in hit comedy show Silicon Valley: do you have to be a jerk to succeed? For the entire first season of Mike Judge’s HBO comedy about the new economy gold rush, it’s been Steve vs. Steve 2.0.
Part of what makes the show a resounding success – it’s already confirmed for season two – is how realistic it is. The startup lads at Pied Piper have been under the gun preparing for a big demo: they have a spot at the TechCrunch Disrupt Battlefield. Yeah, that’s an actual thing. The show is set where TCD takes place, in the barn-like San Francisco Design Center Concourse, and some 400 companies have duked it out in demos that raised over $2.4 billion in funding.
Now that Apple’s acquisition of Beats has finally been made official, Eddy Cue and Jimmy Iovine took the stage at the the inaugural Code Conference tonight to give a peak behind the scenes of deal, as well as glimpse at what’s to come in 2014 – including the best product pipeline the company has seen in 25 years.
The interview comes as Apple is preparing for its annual developer’s conference in San Francisco next week where it’s expected to announce new versions of iOS and OS X, and while will have to wait to see if any hardware will come out as well, Eddy Cue is already hard at work hyping Apple’s upcoming products.
Kara Swisher and Walt Mossberg led the conversation with Eddy Cue starting things off by parroting Tim Cook’s statements that Apple acquired Beats for three reasons: Talent, Headphones, and a Music Subscription Service, before revealing these eight new tidbits on the deal as well as the future of Apple:
Elusive Apple CEO Tim Cook will skip his annual sit-down interview with tech journalists Kara Swisher and Walt Mossberg. Instead, Apple is sending two of Cook’s top lieutenants to sit in the hot seat during the Code Conference this May.
Mike Daisey, the author behind The Agony and the Ecstasy of Steve Jobs, who was forced to admit that he fabricated some of his claims about worker mistreatment in Apple’s supply chain, has criticized Walt Mossberg and Kara Swisher for being too soft on Tim Cook during their interview at All Things D’s D10 conference earlier this week.
After offensively branding Swisher as lazy for her use of the word “fictional,” in a post on his blog, Daisey continues to blast the pair’s “weak” interview questions and suggests how they can “do [their] job better.”
During his interview at the D10 conference today, Apple CEO Tim Cook was asked point blank by Kara Swisher about how Apple plans to change television.
He replied by praising the current set-top box Apple sells for $100. The Apple TV sold 2.8 million units last year and 2.7 million this year. “It’s an area of intense interest for us,” said Cook, “It’s not a fifth leg of the stool. It’s not the same size as the phone or Mac or tablet business.”
Walt Mossberg, co-interviewer, asked directly if Apple could just make a box and continue leaving the panel to others. Cook replied, “Can we control the key technology? Can we make a significant contribution far beyond what others have done in this area?” That’s the question Apple asks, and Cook seemed to be very interested in what the future may hold for his company’s future contributions.
Tim Cook took a moment at the D10 conference today to defend Apple’s reliance on supply chains and its willingness to micromanage them when they fall short of expectations.
Cook said that no one else is measuring working hours in China, nor reporting on it. “We took a position to say we want to bring this down,” he said. “We’re measuring working hours for 700,000 people.”