It’s been a long wait for Angela Ahrendts to finally join Apple, but as the new VP of Retail just took office last week, Apple decided to make her move from fashion to tech much sweeter by granting her stock options worth a whopping $68 million.
Apple has today announced that Angela Ahrendts, CEO of Burberry, will be joining the Cupertino company to take up a newly-created position as senior vice president of retail and online stores. Ahrendts will report directly to CEO Tim Cook and will oversee the strategic direction, expansion, and operation of Apple’s retail business.
Apple has been without a head of retail for nearly a year. Since John Browett was hired and quickly fired last year, Tim Cook has been in charge of the company’s retail operations. Apple has made it clear that it’s on the hunt for a new executive to fill the role, but there hasn’t been any candidates to fit the bill.
While Apple does occasionally make high-profile hires from other companies, promotions often happen from the inside. Tim Cook himself is an example. He was Chief Operations Officer before Steve Jobs died and made him CEO.
As Apple continues to seek a new retail leader, don’t expect the position to be filled by someone currently on Apple’s roster. But that doesn’t necessarily rule out former employees.
John Browett, who spent nine months as Apple’s senior vice president of retail before being ousted alongside Scott Forstall last October, has admitted that he “just didn’t fit” in with the way Apple ran its business. Browett still feels Apple is a fantastic company and says he loved working there, but he told The Independent that he was “rejected for fit rather than competency.”
How does one go from leading the most profitable retail division in the world to a London-based clothing retailer? Just ask John Browett. He spent less than six months as Apple’s senior VP of retail. Before Tim Cook brought him on at the beginning of 2012, Browett was the CEO of Dixons in Britain. After getting fired this past fall, Browett has returned to his roots.
The recent departure of John Browett has left Apple searching for a new senior executive to lead its retail division. Internally, Apple has had a couple of execs who could fit the bill. One of the top contenders, retail VP Jerry McDougal, has now left Apple for personal reasons.
McDougal’s replacement will be VP of Finance Jim Bean, according to an official statement provided by Apple.
John Browett didn’t last long at Apple. He was brought on by Tim Cook at the beginning of last year to lead Apple’s retail division and then he was fired 9 months later. The former Dixons CEO didn’t mesh well with Apple’s culture, and he caused unrest among Apple Store employees.
Since legendary retail guru Ron Johnson left Apple for JC Penny, Apple hasn’t been able to find the right executive to fill his shoes. Now that Browett is gone, who should Apple give the reigns of Apple retail to?
Apple’s retail stores are ridiculously successful. For the last few years Apple Stores have been the top performing retail locations in the world in terms of revenue per square foot.
This year Apple Stores earned twice as much revenue as the next most profitable retail chain, Tiffany & Co. RetailSails analyzed the world’s top performing brick-and-mortar U.S. retail chains and found that Apple Stores averaged $6,050 in sales per square feet, while Tiffany & Co. earned $3,017 per square feet.
This week at Apple, two important executives just got picked off the tree, and on our newest CultCast, we’ll tell you what the departure of long time exec Scott Forstall and the just-hired John Browett means for iOS, OS X, Apple Stores, and all the great Apple products you adore. Plus, Jony Ive’s about to get even more design control over all the Macs you love to own, but the question is, is that a good thing?
Then, get out your lightsabers and prepare the X-Wings, we’re diving deep into the Disney acquisition of LucasFilm and what that means for everyone’s favorite space movies.
If this doesn’t end in another Spaceballs movie, we’re gonna be upset.
Subscribe to The CultCast now on iTunes, or easily stream new and previous episodes via Apple’s free Podcasts App. And please note, if episode 40 isn’t yet showing up for you, subscribing will fix that problem right quick.
Scott Forstall, the head of iOS for the past several years, was asked to leave Apple today, a move The Wall Street Journal is reporting as due to his refusal to sign his name to the letter of apology for the incomplete feature set and poor performance of iOS 6’s new Maps app.
The journal cites “people familiar with the matter,” who report that both Forstall and recent retail executive, John Browett, were both asked to leave. This is one of the bigger upsets in the balance of executive power at the Cupertino tech company in quite some time, and may in fact signal a move by Tim Cook, new CEO, to more firmly establish his own mark on Apple.