Apple is giving iPhone Upgrade Program subscribers a “head start” on their iPhone X pre-order. Starting today, eligible customers can begin the upgrade process so that there is no delay in placing their order come Friday morning.
Apple should take a note out of Jeff Bezos’ playbook and launch an Amazon Prime-style subscription service, claims an analyst for Goldman Sachs.
“We think Apple should launch a subscription bundle as a way to reinforce iPhone loyalty and leverage it into content,” Simona Jankowski writes in a new note to clients. In the brief, Jankowski and colleagues ponder the potential of a $50 monthly subscription that would get customers the latest iPhone plus other services like Apple TV, Apple Music and freemium access to the iTunes library.
Apple is rolling out several new programs in its retail store locations that will give credit for iPhones with pretty severe damage, according to a report. The program will allow customers with a cracked screen, damaged buttons or damaged cameras to trade in their faulty device without issue. Apple previously wouldn’t accept this kind of damage in its Reuse and Recycle trade-in program.
Hit-and-miss Apple analyst Gene Munster has admitted he couldn’t have been more wrong about the likely customer uptake of Apple’s iPhone Upgrade Program, the $32+ per month scheme designed to get new iPhones into the hands of people happy to pay a monthly fee to Apple.
Wow. That was a big deal. For a mere “s” upgrade, Apple went way above and beyond with today’s big product showcase. Three major product lines have been not just upgraded, but reinvented, and finally there’s a reason to buy the one that has been languishing — the Apple TV, which is now a gaming console as well as an entertainment center.
Maybe I’ve drunk too much Kool-Aid, but I thought this morning’s presentation was one for the history books.
Apple is planning to make it easier than ever to stay addicted to the iPhone with the introduction of its new iPhone Upgrade Program that will allow fans to upgrade to a new device every single year.
Phil Schiller announced the new program on stage at Apple’s keynote today, revealing that pricing for the iPhone Upgrade Program starts at $32 per month, which is slightly more expensive than what you can get at a carrier, but it comes with some extra benefits too.