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Apple is almost unimaginably profitable today.
Photo: Ste Smith/Cult of Mac

Live blog: Apple gives investors first look at iPhone XS sales

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Apple earnings
Apple's Q4 earnings are expected to be hot.
Photo: Ste Smith/Cult of Mac

Apple’s last earnings call of 2018 kicks off in an hour, and it’s shaping up to be the company’s biggest Q4 report ever.

Shares of Apple stock have been on an upward trend the last few days as investors eagerly await their first glimpse at iPhone XS sales figures. Apple CEO Tim Cook and CFO Luca Maestri are set to get on the phone with investors at 2 p.m. Pacific this afternoon. We’ll be right here live-blogging all the action with as much witty analysis as we can must.

Come join the fun!

5 things to watch for during Apple’s last earnings report of 2018

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Tim Cook is ready to show investors the money.
Illustration: Ste Smith/Cult of Mac

Hot on the heels of Tuesday’s big keynote, Apple is set to unleash its final earnings report of 2018 on Thursday, November 1. The report will give investors their first glimpse into how well the iPhone XS and iPhone XS Max are selling.

Apple shares are trading up again today after climbing Tuesday, signaling that Wall Street is pretty optimistic about Apple’s ability to rake in the cash. Tim Cook and Apple CFO Luca Maestri are set to get on the phone with investors at 2 p.m. Pacific today — and there are some key areas investors will be watching intensely.

Trump’s tariffs would make Apple gear more expensive

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Donald Trump speaks to supporters at an immigration policy speech at the Phoenix Convention Center in Arizona.
Trump's trade war with China will hit consumers' wallets the hardest.
Photo: Gage Skidmore/Flickr CC

President Trump’s latest list of proposed tariffs on products manufactured in China would have a negative impact on some of Apple’s most popular products.

In a letter sent to the U.S. Trade Representative, Apple says the Apple Watch, AirPods and Apple Pencil would be caught in the crossfire of Trump’s escalating trade war with China. And regular consumers stand to lose the most.

The biggest takeaways from Apple’s dominant Q3 earnings results

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Apple is made of money.
Apple is made of money.
Photo illustration: Ste Smith/Cult of Mac

Apple beat Wall Street’s expectations today with its Q3 2018 earnings report. Even though iPhone sales were barely up 1% the company still posted better-than-expected revenues as sales of Apple Watch, services and AirPods picked up the slack leading to Apple’s best Q3 results ever.

Prices of Apple shares skyrocketed closer to the illustrious $204 mark that will make the iPhone-maker the first ever trillion dollar company once the results posted and Tim Cook seemed extremely confident and relaxed on his call with investors this afternoon. While the rest of tech stocks are starting to sink, Apple is as steady ever.

Apple surprises Wall Street with record-breaking Q3 profits

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Big pile of cash underneath an Apple logo.
Apple is a money-making machine.
Photo: Ste Smith/Cult of Mac

While the rest of the tech industry’s earnings are in a slump, Apple just posted its biggest Q3 earnings report ever.

Investors were expecting Apple to post at least $51 bilion in revenue, but the iPhone-maker has come away with $53.3 billion in income, marking a 17% increase from last June quarter. iPhone sales came in at 41.3 million units sold for the quarter which has Apple CEO Tim Cook absolutely stoked.

Panicked Apple investors shed stocks quickly during iPhone X scare

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Remember the iPhone X flop that never happened?
Photo: Ste Smith/Cult of Mac

Remember how Apple was doomed earlier this year, and how the iPhone X was a massive flop — only for Apple to pull out a record March quarter and prove everyone wrong? Well, it seems that a large number of folks took the Apple failure narrative pretty seriously.

According to a new report, during the first three months of this year, institutional investors reduced their holdings in Apple at a greater rate than any time since the 2008 financial crisis. In total, that added up to around 153 million shares sold.

Apple closes in on $1 trillion market cap

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Big pile of cash underneath an Apple logo.
Warren Buffet wants to buy 100% of Apple.
Photo: Ste Smith/Cult of Mac

The race to become the world’s first $1 trillion company is nearly complete with Apple share prices soaring on the stock market today.

Trading of AAPL stock hit 187.60 per share during the morning trading hours today, putting the company just $55 billion under the coveted $1 trillion market cap mark.