August 12, 1981: The launch of the IBM Personal Computer ignites a long-running Apple-versus-PC rivalry.
Secure in the Apple II’s technical superiority over the new PC, Apple welcomes International Business Machines to the personal computing party in a full-page ad in The Wall Street Journal. Things won’t stay positive for long, though.
October 2, 1991: As the Cold War comes to an end, hell freezes over a second time as Apple and IBM agree to put aside their differences. Having been bitter rivals for the past decade, the two tech giants host a press conference at the Fairmont hotel in San Francisco to unveil their new partnership.
“We want to be a major player in the computer industry,” Apple CEO John Sculley says. “The only way to do that is to work with another major player.”
In the wake of Elon Musk posting his support for an antisemitic comment on X, Apple reportedly paused advertising on the social-networking service that Musk owns.
Disney, IBM and Lionsgate have also supposedly stopped advertising on the service formerly known as Twitter.
Apple CEO Tim Cook, Microsoft CEO Satya Nadella, and other tech executives will meet President Biden at the White House this week. The focus of the meeting will be the efforts of private companies to improve cybersecurity following an increase in online attacks, one report claims.
With nearly 18 million Americans out of work because of the COVID-19 pandemic, Apple, IBM and other companies teamed up with the White House to help workers find new jobs.
The result is the Find Something New campaign. The program encourages to people explore a wide range of education and training options beyond the traditional four-year degree.
Research by IBM found that its employees who use a Mac are more likely to exceed expectations on performance reviews than co-workers with PCs. Mac’s users also make larger high-value sales deals.
Long-time Mac users should find this delightfully ironic, as IBM helped popularize the PC back in the 1980s.
Apple tapped Deirdre O’Brien to be its new retail boss today in light of the news that Angela Ahrendts plans to leave the company.
While O’Brien may not be a household name to most Apple fans, she’s been with the company for more than three decades. From the days of Steve Jobs saving Apple from bankruptcy to watching Tim Cook leading the company to a first-ever $1 trillion valuation, O’Brien has seen huge changes during her tenure with the iPhone-maker. Now she’s set to be one of the most powerful people in Silicon Valley.
Here are six things you didn’t know about the new Apple retail boss.
The CEO of IBM — once Apple’s biggest rival — agrees with Tim Cook about regulating tech giants who gobble up massive amounts of user data for what amounts to surveillance on users.
Echoing Cooks’s words last month, IBM’s chief exec Ginni Rometty addressed top EU officials at an event in Brussels on Monday. Rometty said that the, “irresponsible handling of personal data by a few dominant consumer-facing platform companies” has caused a “trust crisis” in customers.
Apple has entered into a new partnership with Salesforce to deliver new iOS apps focused on business.
Salesforce is redesigning its app and adding exclusive new features as part of the deal, while Apple has vowed to provide tools and resources to help millions of Salesforce developers create their own native apps for iOS.
Apple plans to expand its presence in the corporate sector by teaming with Hewlett Packard Enterprise in the United Kingdom, a new job listing reveals.
Similar partnerships are already in place with the likes of IBM, Cisco, and SAP. Apple is now seeking a strategic partner manager who will lead its new efforts with HPE from London.
Swift Playgrounds, Apple’s code-learning app aimed at youngsters, got a huge update today with the biggest new set of features sent the app came out in 2016.
With the Swift Playgrounds 2.0 update, coders get access to a host of new robots, as well as the ability to subscribe to third-party level creators so you can find and download new levels faster.
Chinese companies copying Silicon Valley tech giants, and thereby infringing on intellectual property rights, is something that has been an issue for years.
It seems that U.S. tech companies are striking back, however, with a trade group that represents companies including Apple, Google, and IBM speaking out against Chinese regulators at an International Trade Commission hearing this week.
Apple has joined forces with Accenture to make iOS an even better platform for business users. The two companies will combine their services to help enterprises unlock new revenue streams, increase productivity, improve customer experience, and reduce costs.
IBM is expanding its efforts to be the go-to company for mobile enterprise software by opening up new Garages that will serve as hubs for the quick design and deployment of MobileFirst apps.
Apple and IBM created the MobileFirst partnership three years ago as a way to push iPhone and iPads into the enterprise markets by coupling them with software built by IBM. With the expansion of new Garages, more international business will have access to the companies’ business tools.
The first meeting of President Donald Trump’s American Technology Council is set to convene at the White House later this month with Apple CEO Tim Cook expected to be among the attendees.
With an aim of modernizing government services, the group is being led by Trump’s son-in-law Jared Kushner. Some of the biggest names in tech are among the roster of advisers, many of whom publicly denounced Trump’s recent decision to leave the Paris climate agreement, which could make the meeting pretty interesting.
The future of Apple will be bright throughout the rest of this century, according to co-founder Steve Wozniak, who says he sees the company lasting well past 2075.
If the Apple legend is right, we’ll all be using iMacs on Mars before the end of the century.
President Donald Trump is set to unveil a new government office today that’s tasked with overhauling federal bureaucracies, and he’s asked Tim Cook and other tech leaders for advice.
Even though Trump sparred with Cook on numerous issues during his presidential campaign, the Apple CEO will reportedly lend a hand to the Office of American Innovation. The new office will be led by Trump’s son-in-law, Jared Kushner, and will be tasked with making the country run more like a “great American company.”
Apple is teaming up with IBM and United Airlines to create new mobile apps for use by the airline’s front-line employees.
The apps will be designed for the roughly 50,000 Apple Watches, iPhones, and iPads that United Airlines has already issued to its flight attendants, gate agents, and other employees.
Apple’s pulled some memorable marketing stunts over the years, particularly in its early days when it was still the underdog fighting against much larger opponents.
With the rest of Silicon Valley desperate to have some of that Cupertino fairy dust, cloud-based team collaboration chatroom Slack published an open letter to Microsoft in today’s New York Times — paying homage to an audacious 1981 publicity stunt by Apple at the expense of IBM.
IBM has now deployed over 90,000 Macs since joining forces with Apple in July 2014, and it is on track to surpass the 100,000 milestone in early 2017. As its Mac user base rises, the company has found that the need for technical support has fallen.
Apple revealed that it is making a deeper push into enterprise today with the help of the business consulting firm Deloitte.
The partnership between the two companies will lead to the creation of Deloitte’s first-ever “Apple practice.” Deloitte’s new Apple team will be comprised of over 5,000 iOS specialists who will analyze businesses and advise them on the best way to integrate iPhone and iPad into their work environments.
Want to own a bunch of Steve Jobs’ old crap from the ’80s and ’90s?
Some of the Apple co-founder’s personal items have just hit the auction block, giving some Jobs-obsessed nerd the first opportunity ever to drape his or her naked body in the same bathrobe as the dude that invented the iPhone.
Legendary Braun designer Dieter Rams has joined forces with 110 other distinguished industrial design professionals to support Apple in its long standing fight with Samsung for copying the design of the iPhone.
The group of designers have filed a amicus briefing with the US Supreme Court arguing that Apple deserves the millions of dollars it was originally awarded in court because of the company’s innovative look that let to 1 billion units sold.
Apple’s push to become a great company for large companies as well as consumers is getting a big boost this week with the hiring of former Box employee Karen Appleton who has joined the company in an enterprise-focused role.
Appleton revealed last week that she was leaving Box after working with the company since 2007 as employee number 8, but she hasn’t said what exactly she will be doing for Apple.
As a tech fan, there are plenty of times — particularly when you hear about billionaire investors and record-breaking stock prices — when you wonder whether you would have had the foresight to predict things turning out the way they have.
Would you have bet big on Apple around the time of its 1980 IPO? Was it obvious that Steve Jobs was going to turn around the company in 1997? Or would you have been the equivalent of folks calling the Titanic an unsinkable ship, and pouring your life savings into pre-crash dot-com companies?
An amazing new data-viz shows how the returns on a $1,000 investment made in Apple, Microsoft and IBM would have fared over the next 20 years following January 1, 1996. Check it out below: