5 biggest takeaways from Apple’s iPhone 12 event [Cult of Mac Magazine 371]


Let's run down all the week's big Apple news.
Let's run down all the week's big Apple news.
Cover: Leander Kahney/Cult of Mac

New iPhones (both “regular” and mini, as well as Pro and Pro Max). A new, pint-size HomePod mini. And the triumphant return of MagSafe … this week’s “Hi, Speed” event delivered the goods.

Read up on all the new Apple gear, and find out why we’re totally psyched about the iPhone 12 mini (and a bit less so about 5G), in this week’s free issue of Cult of Mac Magazine. Download it now to read on your iOS device.

Oh, and don’t worry — we’ve got plenty of post-show analysis (and some even fresher Apple news and rumors, too) …

Catchy toe-tapper sets Tuesday’s iPhone 12 event to music


Lisa Jackson
Yesterday's keynote reimagined as a pop hit.
Photo: Apple

Musician Jonathan Mann’s got more stickability than the new MagSage connector on the iPhone 12. Since gaining the attention of Apple fans with a song about Apple’s Antennagate PR disaster that even made Steve Jobs dance, Mann unleashes a new Apple-themed song every time the company does a media event.

His latest (mildly NSFW) song, “Does this iPhone have 5G,” sets to music some of the social media reactions to Apple’s Tuesday product showcase. Check it out.

Apple leaks must make things completely crazy in Cupertino


When will the Apple leaks stop?
Some people love Apple leaks. Other people surely hate them.
Photo: Apple

I imagine Tim Cook seething with rage.

And I imagine workers in Apple’s marketing department filled with a gut-churning mixture of righteous anger, paranoia and dread.

What could cause such unpleasantness inside the pristine glass walls of Apple’s spaceship HQ (or within remote employees’ home bubbles)? Tuesday morning, images of the entire iPhone 12 lineup and HomePod mini leaked just hours ahead of Apple’s “Hi, Speed” event.

5 big takeaways from the iPhone 12 launch event


The Apple “Hi, Speed” event was critical, including the iPhone 12 launch.
Apple called Tuesday’s event “Hi,Speed” as reference to the iPhone 12 with super-fast 5G networking.
Screenshot: Apple

Apple’s “Hi, Speed” event included the company’s most critical release of 2020: the much-anticipated iPhone 12 series. And a long-awaited cheaper HomePod, too.

Here are the most important takeaways from Tuesday’s event to put these new products in context.

All the things we didn’t get at Apple’s ‘Hi, Speed’ event


Hi, Speed event image with wishlist in background
Apple's "Hi, Speed" event offered up some nice updates to the iPhone 12 and HomePod, but left some boxes on the wishlist unchecked.
Photo: Ian Fuchs/Cult of Mac

It happens before every Apple event. The rumor mill, tech blogs (hello), and iPhone-obsessed nerds pin every hope, dream and desire on the next version of Apple’s devices.

More often than not, those desires are dashed, pushing those wants off to another event. While Apple’s iPhone 12 event showed the steps the company is taking toward iterating on its most popular device, there were also some things left on the wish list.

With HomePod mini, Apple goes small, cheap and smart


HomePod mini lives up to its name
HomePod mini offers a smaller and cheaper Apple smart speaker experience.
Photo: Apple

Apple took the wraps of the HomePod mini Tuesday, showcasing a pint-size smart speaker that promises high-end audio at a lower price than its big brother. But the most interesting parts might have nothing to do with music.

With Apple’s custom U1 ultra-wideband chip inside, the HomePod mini also can serve as an advanced hub for home automation. A new Intercom feature promises to connect family members wherever they are. And, in typical Cupertino fashion, the speaker will work closely with other Apple devices.

Like the larger HomePod, the small, round smart speaker comes wrapped in a mesh fabric. A backlit touch surface on the top offers volume controls and shines during Siri interactions.

The HomePod mini measures just 3.3 inches high by 3.9 inches wide, and weighs just 0.76 pounds. It packs one full-range driver and dual passive radiators, and it leans on what Apple calls “computational audio” to deliver high-quality audio out of this smaller form factor. Despite many of Apple’s glamor shots making it look totally wireless, the HomePod mini relies on a cord just like its big brother.

An experience ‘only Apple can deliver’

Long-time Apple fans might not be too shocked to hear that the $99 smart speaker will offer an experience “only Apple can deliver.”

Spoiler alert: Last-minute leaks show iPhone 12, HomePod mini


How to watch the Oct. 13 iPhone 12 event almost anywhere
Apple's iPhone 12 event promises to be packed full of goodies.
Photo: Apple

Want to get an advance glimpse of just about everything Apple plans to show off today at its “Hi, Speed” event? Thanks to leaker Evan Blass, now you can!

Blogger and phone leaker Blass posted images of the iPhone 12 and iPhone 12 Pro variants in all available colors, alongside the new HomePod mini in both Space Gray and White options. Check them out below.

We’ll be right back: Apple Online Store goes down ahead of iPhone 12 event


Apple Online Store
At least some things are predictable here in 2020!
Photo: Apple

Apple’s online store has temporarily gone down ahead of its “Hi, Speed” event, which will take place Tuesday at 10 a.m. PDT.

When it comes back online following the event, it will likely be with a range of new goodies on offer — including details of the new iPhone 12 handsets and HomePod mini.

HomePod mini and next-gen Apple TV could double as ultra-wideband hubs


HomePod market share
The new HomePod could offer a neat new feature.
Photo: Apple

Apple’s upcoming HomePod mini smart speaker and sixth-gen Apple TV will both function as ultra wideband base stations, according to Apple tipster Jon Prosser.

This means they will be able to track your location as you move inside your house, if you are carrying another device boasting an Apple U1 chip (like an iPhone 11 or Apple Watch Series 6).

What to expect from Apple’s ‘Hi, Speed’ event [Cult of Mac Magazine 370]


Apple Hi, Speed event preview: Get a sneak peek at what's popping out of Apple's magic pipeline next week.
Get a sneak peek at what's popping out of Apple's magic pipeline next week.
Cover: Leander Kahney/Cult of Mac

The latest leaks and reporting give us a pretty convincing picture of what to expect – and what not to expect – at Apple’s big “Hi, Speed” event next Tuesday.

Plus, now we’re getting word of yet another Apple event possibly coming in November. Let’s hope the hardware hits just keep coming!

Catch up on all the latest Apple news and rumors in this week’s issue of Cult of Mac Magazine. It’s free, and it’s made to shine on your iOS device. Download it now!