Why massive Apple TV+ budget is a genius strategy

By

CEO Tim Cook before a picture of actors, directors, and producers of Apple TV+ original shows.
Spending big on star power for Apple TV+ is really smart.
Photo: Apple

On the surface, Cupertino’s decision to spend massive piles of money on its upcoming Apple TV+ streaming service seems crazy.

Is this a company with too much money being suckered? Is it a huge display of hubris (as some say of Apple Park)? Or is it, just possibly, a clever strategy that could win Apple the streaming war?

Here’s why I think that third answer is the correct one. Dig a little deeper, and Apple’s spending spree looks nothing short of brilliant.

You could write Hollywood’s next blockbuster on your iPhone

By

Wattpad: The social reading and writing app that’s transforming the entertainment industry
Wattpad: The app that's transforming the entertainment industry
Photo: Graham Bower/Cult of Mac

Ever dreamed of penning a Hollywood blockbuster? Turns out there’s an app for that: social reading and writing app Wattpad.

With more than 70 million monthly users (and growing fast), Wattpad is a low-key App Store hit. The app is like Instagram, but for sharing stories instead of photos. It’s a great way to find fantastic new stories — and it’s flipping the script on how Hollywood makes movies.

Today in Apple history: iTunes puts the hurt on DVDs

By

iTunes movie
iTunes getting day-and-date releases for new movies was a big deal.
Photo: Apple

May 1: Today in Apple history: iTunes begins selling digital movies on same day as DVD release May 1, 2008: The iTunes Store takes a gigantic step toward cinematic relevancy, selling new movies on the day of their DVD releases for the very first time.

“We’re thrilled to bring iTunes Store customers new films for purchase day-and-date with the DVD release,” says Eddy Cue, Apple’s vice president of iTunes, in a press release. “We think movie fans will love being able to buy their favorites from major and independent studios.”

Movies out that week include Cloverfield, Juno, Alvin and the Chipmunks and American Gangster.

With Apple TV+, Tim Cook peddles an antidote to toxic TV [Opinion]

By

Tim Cook talks up the potential of Apple TV+ to change the world.
Apple TV+ won't be exclusive to Apple devices.
Photo: Apple

At a time when critically acclaimed TV shows serve up a steady stream of sex and violence, the upcoming Apple TV+ service proffers an unusual prescription for success: optimism, inclusion, creativity and inspiration.

Touting its upcoming streaming video service as “the new home for the world’s most creative storytellers,” Apple is carefully framing its upcoming Apple TV+ day as a healthy antidote to Hollywood’s toxic hellstew of nudity and mindless gore. The company even suggested its original shows could act as a tonic to heal a nation divided by the bitter partisan politics of the Trump era.

Live blog: Apple’s streaming service gets the red-carpet treatment

By

show time liveblog
Apple’s going full Hollywood at the event.
Photo: Cult of Mac

The first Apple event of 2019 is finally upon us and it promises to be unlike any other Apple keynote we’ve seen.

Services are set to be the star of the show as Apple busts out a new TV streaming app, news subscriptions and maybe even an Apple Pay credit card. Rumors have been ramping up leading to today’s “It’s show time” event, but there are still plenty of surprises waiting for fans. As always, Cult of Mac is live-blogging the whole dang thing with up-to-the-minute analysis on all the new stuff. Apple CEO Tim Cook takes the stage at 10 a.m. Pacific — most likely with a ton of Hollywood A-listers in tow — but we’re gonna get the party started a little before that.

Come join the fun:

Apple’s ‘intrusive’ execs criticized by Hollywood

By

Tim Cook and Co. bring the hardware heat at The Brooklyn Academy of Music during the
Tim Cook wants TV shows to be family-friendly.
Photo: Apple

Apple’s “intrusive” executives, including CEO Tim Cook, have been criticized by Hollywood for becoming too involved in ongoing TV projects.

Agents and producers have complained about how “difficult” Apple is to work with, according to a new report. The company’s “nitpicking” has led to delays that mean only a handful of shows will be available when its new streaming service launches.

Apple looks to turn Time Bandits into TV show

By

Time Bandits
The time-traveling dwarves of Time Bandits.
Photo: Handmade Films

Terry Gilliam’s fantasy film Time Bandits is set to be turned into a TV series by Apple.

The iPhone-maker is reportedly closing in on a deal that would give it the rights to make a TV series based on the 1981 movie, but Terry Gilliam won’t be attached as a writer for the series.

How the movie Her inspired Apple to create a better Siri

By

The iPhone's home button could be going away.
Siri is set to get some big upgrades with iOS 11.
Photo: Ste Smith/Cult of Mac

For its next act with Siri, Apple is taking some cues from one of the tech world’s biggest sources of inspiration: Hollywood.

With the release of iOS 11 later this month, Siri is set to get some big upgrades. The most notable will be the AI helper’s silky-smooth voice. And according to one Apple exec, the movie Her played a big role in helping the company figure out the changes they should make.

Hollywood wants Apple to sell movies within weeks of theater debuts

By

Apple TV Dark Mode
The wait for new movies could be just two weeks.
Photo: Apple

Hollywood is pushing for iTunes to show the latest blockbuster movies just weeks after they hit the theater.

Sources say a deal between Apple and a number of major studios could be signed as early as next year without the blessing of theater chains. However, talks are currently held up over the price that Hollywood wants to charge for new rentals.

Apple gear looks impossibly cool in classic movies

By

Laurel and Hardy
Laurel and Hardy using an iPhone is a crazy sight.
Photo: Pablo Larrocha

Remember the time Laurel and Hardy rocked an iPhone in one of their movies? Or when Audrey Hepburn and Julie Andrews used one of Apple’s handsets to snap a selfie at the 1965 Oscars?

Obviously such scenes can’t be real — but that’s not stopped a bunch of 2017-era Apple gear showing up in classic movies, thanks to one Apple fan’s work.