6 things Apple should do to fix Siri


Siri display
"I don't have these features. Would you like me to search the web for you?"
Photo: Ste Smith/Cult of Mac

Siri kind of sucks, despite its increasingly prominent role in the Apple ecosystem.

With the general verdict on the HomePod being “great speaker, shame about Siri,” what does Apple need to do in order to catch up with its rivals? Here are six Siri improvements we’d love to see Apple implement as soon as possible.

HomePod first-day sales topped all smart speakers (except Echo Dot)


Siri display
The HomePod's display for Siri is mesmerising.
Photo: Ste Smith/Cult of Mac

Apple’s new HomePod is one of the best-selling smart speakers ever, according to new sales data from The NPD Group.

Not only is the HomePod killing it, but Apple’s new AirPods and Beats headphones are dominating the market so well they reportedly account for 44 percent of all dollar sales for headphones in 2017.

Everything you need to know about HomePod


HomePod news, HomePod reviews and HomePod how-tos
The HomePod may be the best speaker you can buy for under $85,000.
Photo: Ste Smith/Cult of Mac

Apple’s HomePod arrives in homes today. It’s already sold out online, but if you’re lucky you might still snap one up in an Apple store. And you probably should, because the HomePod looks to be just about the best small speaker you can buy — in terms of musical performance, anyway.

If you want to find out how to set up and get the best of your new HomePod, or if you want to read a bit more before deciding whether to get one, you’re in the right place. Below you’ll find all our HomePod coverage: how-tos, reviews, tips and opinions.

HomePod sounds great, but you’re locked in [Review]


Apple HomePod volume controls
The HomePod is Apple's first step into the smart speaker arena, but does it emerge victorious?
Photo: Ste Smith/Cult of Mac

There are boatloads of smart speakers out there, but nothing quite like HomePod.

Like many Apple products that came before it, HomePod is here to revolutionize an industry. It’s certainly not first to market, but Cupertino’s plan is to make all HomePod competitors insignificant. The new Apple smart speaker uses cutting-edge technology that delivers outstanding sound quality to do just that.

You can’t buy another speaker of this kind for $349. That price tag is not exactly cheap, but if you love music, HomePod should be at the top of your shopping list.

This hilarious video is the only HomePod review you need to watch


Erfon Elijah
CultCast host Erfon Elijah goes ears-on with HomePod.
Photo: Erfon Elijah

HomePod may not be the smartest speaker on the market, but it packs some serious skills where it matters the most: sound.

Now that we’ve had a few days to play with HomePod and compare it to competitors like the Amazon Echo and Google Home, we’re absolutely in love. The CultCast host Erfon Elijah went ears-on with HomePod at his podcast command center for one of the funniest reviews you’ll ever watch.

Prepare to laugh your nips off.

HomePod may sound great, but Siri still sucks


HomePod Close Up
HomePod sounds great, but right now it doesn't have some of the AI tricks of its rivals.
Photo: Ste Smith/Cult of Mac

Apple has been pretty outspoken about marketing HomePod as a high-end speaker that just happens to have Siri, as opposed to a smart speaker built around its AI assistant, like the Google Home or Amazon Alexa.

A new study published by Loup Ventures suggests one reason why: Because Siri is seriously lagging behind its rivals in terms of its functionality and ability to answer questions.

Over half a billion devices now ‘actively’ use Siri


Siri usage is climbing rapidly.
Photo: Jim Merithew/Cult of Mac

Siri is now “actively” used on more than half a billion devices, Apple has revealed. The virtual assistant, which will be used to control HomePod, has been attracting users at a rapid rate despite falling behind its competitors in features and accuracy.

Why Apple’s HomePod is poised to bomb


Will Apple's HomePod smart speaker be DOA?

Image: Ste Smith/Cult of Mac

HomePod, the first new Apple product of 2018, is about to arrive. And as a huge Apple fanboy, I couldn’t care less.

Apple’s been hyping its smart speaker ever since unveiling the device last June at the Worldwide Developers Conference. And yet HomePod has failed to really excite fans (except through leaks that gave us early details about the iPhone X). Apple bills HomePod as a powerful speaker that packs Siri to take your listening experience to an all-new level. But with its Feb. 9 release just weeks away, HomePod is looking more like Apple’s next big bomb.

Aggressive smart speaker pricing could hurt HomePod sales


Apple's rivals are figuratively or even literally giving their smart speakers away.
Photo: Apple

Amazon and Google’s aggressive pricing of smart speakers could hurt Apple’s HomePod, claim analysts.

A new report notes that both Amazon’s Echo and Google’s Google Home family of devices were so heavily discounted over the holidays that they likely lost their companies a few dollars per unit. This is in sharp contrast with the kind of pricing that Apple plans for its $349 device, when it goes on sale in early 2018.