Apple Watch is finally starting to face some bigger competition from rival smartwatch-makers, based on the latest data from Canalys.
Fitbit and Garmin are capitalizing on the wearables trend and diversifying their lineups to appeal to specific use cases. As a result, Apple Watch’s market share shrunk even though it sold more watches in Q2 2018 than it did during the same period last year.
Apple was the top wearables vendor in Q1 according to market analysis firm Canalys. A rival analyst from Asymco also placed Apple at the top, but with a higher total of devices shipped. Canalys put the number at 3.8 million. the other at just over 4 million.
Disagreements like this are possible because Apple itself doesn’t reveal how many smartwatches it sells. Still, both groups of analysts agree that Apple Watch leads the market.
Fitbit is stepping up to compete better with the Apple Watch with the Versa smartwatch. The new wearable looks similar to Apple’s watch, and offers music playback and other capabilities. Plus, it arrives at a lower price point — just under $200.
The Food and Drug Administration is making it easier for Apple and other tech companies to get health-related products out to the public faster.
Apple will be part of a new pilot program aimed at rapidly advancing the development of digital health applications. If the program works as intended, it could mean we’ll see new Apple Watch applications and other Apple-made health accessories a lot sooner.