iMac Pro goes on display at Final Cut Pro event

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iMac Pro
The iMac Pro is a stunner.
Photo: Brian King/Twitter

Apple gave fans an early hands-on preview of the iMac Pro at the Final Cut Pro Creative Summit in Cupertino this weekend.

The new machine is slated to go on sale later this year. Apple demoed the iMac Pro along with Final Cut Pro X 10.4 which packs some big new features.

Final Cut Pro X hits massive 2 million users milestone

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Final Cut Pro X on the MacBook Pro. Photo: Apple
Final Cut Pro X is one of the most widely-used video editing tools around.
Photo: Apple

2017-era Apple doesn’t brag about adoption figures in the same way the company used to under Steve Jobs. But at this week’s annual National Association of Broadcasters conference it made an exception.

Specifically, Apple revealed that it now has 2 million users of its Final Cut Pro X video-editing software, five years after launching the tenth version of the program.

Final Cut Pro X update makes it easier to sell your own movies on iTunes

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Final Cut Pro X on the MacBook Pro. Photo: Apple
Final Cut Pro X on the MacBook Pro. Photo: Apple

Apple gave its video editing software Final Cut Pro X a big new update this morning that includes new features like 3D titles and GPU-accelerated RED RAW processing. A number of updates were also added to Final Cut Pro X’s companion apps Compressor and Motion.

The Final Cut Pro 10.2 release is the 15th update since Apple drastically overhauled its video editing software in 2011, bringing more professional features to draw in more video producers. Perhaps the biggest features is the addition of iTunes Store Package to Compressor that makes it easier than ever for movie makers to package and sell an films on iTunes.

“From Hollywood blockbuster directors to first time movie makers, Final Cut Pro X is changing the way we edit movies today,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The updated Final Cut Pro X, Motion and Compressor make it even easier to edit, title and package everything from short videos to feature-length films.”

Here’s some of the changes coming today:

Final Cut Pro X finally gets some love from Hollywood

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Photo: Warner Bros. Entertainment
Photo: Warner Bros. Entertainment

If you plan on seeing Focus starring Will Smith and Margot Robbie this weekend, you will be watching the first major studio film edited entirely with Final Cut Pro X.

Originally criticized as “iMovie Pro” for its incredibly simplistic interface and feature set, Final Cut Pro X has managed to start wooing Hollywood filmmakers by slowly adding back missed tools along with new ones. Now the directors behind Focus think it’s the future of movie editing.

Final Cut Pro Now Optimized For Mac Pro With Support For 4K

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Coinciding with the launch of its new Mac Pro, Apple has released an update to Final Cut Pro X — adding new Mac Pro-optimized features to the video editing suite.

The update comes as no surprise, since Apple let us know it would be happening during the WWDC back in June. What wasn’t revealed at that stage, however, was the list of new features carried by the software.