Apple gave its video editing software Final Cut Pro X a big new update this morning that includes new features like 3D titles and GPU-accelerated RED RAW processing. A number of updates were also added to Final Cut Pro X’s companion apps Compressor and Motion.
The Final Cut Pro 10.2 release is the 15th update since Apple drastically overhauled its video editing software in 2011, bringing more professional features to draw in more video producers. Perhaps the biggest features is the addition of iTunes Store Package to Compressor that makes it easier than ever for movie makers to package and sell an films on iTunes.
“From Hollywood blockbuster directors to first time movie makers, Final Cut Pro X is changing the way we edit movies today,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The updated Final Cut Pro X, Motion and Compressor make it even easier to edit, title and package everything from short videos to feature-length films.”
If you plan on seeing Focus starring Will Smith and Margot Robbie this weekend, you will be watching the first major studio film edited entirely with Final Cut Pro X.
Originally criticized as “iMovie Pro” for its incredibly simplistic interface and feature set, Final Cut Pro X has managed to start wooing Hollywood filmmakers by slowly adding back missed tools along with new ones. Now the directors behind Focus think it’s the future of movie editing.
Coinciding with the launch of the redesigned Mac Pro and the upgrade to Final Cut Pro X, Apple’s pro digital audio workstation Logic Pro X has also received a major update — in the form of a Mac Pro-optimized version number 10.0.5.
Coinciding with the launch of its new Mac Pro, Apple has released an update to Final Cut Pro X — adding new Mac Pro-optimized features to the video editing suite.
The update comes as no surprise, since Apple let us know it would be happening during the WWDC back in June. What wasn’t revealed at that stage, however, was the list of new features carried by the software.
Hot on the heels of word that Apple was launching a new campaign to try to woo video professionals back into the embrace of Final Cut Pro, Apple has released Final Cut Pro X version 10.0.8, adding new features and shoring up some weaknesses.
It has been two years since Apple debuted the completely redesigned Final Cut Pro X in the Mac App Store for only $300. Final Cut Pro X was a simplified, barebones version of the $700 workhorse that came before it, and Apple managed to lose the faith of many media professionals in one fell swoop. Although Apple has continued to add big features to the new Final Cut over the years, many pro users have abandoned it for other alternatives.
Apple is beginning a new Final Cut marketing push to win back the hearts of professionals, according to a new report.
At the 2012 National Association of Broadcasters show back in April, Apple promised a huge update to Final Cut Pro X before the end of the year. While Apple unveiled the iPad mini and a host of new products in San Jose yesterday, employees in Cupertino pushed out that update for Final Cut Pro X users in the Mac App Store.
Yesterday’s update is the biggest update to Final Cut Pro X ever, and it proves that Apple still cares about professionals.