For many people, Christmas was a bit more of a subdued affair in 2020 than in other years. But things were far from subdued in the App Store. According to new figures published by Sensor Tower, spending on mobile apps hit a big high point on Christmas Day in Europe.
The iOS App Store accounted for 60% of total app spending, adding up to almost $32.7 million on Christmas Day alone. That’s a massive 39% increase year-over-year. Android, by comparison, rose 17.4% year-over-year to hit $22 million on December 25.