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Today in Apple history: Apple and Cisco settle over ‘iPhone’ name

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The InfoGear iPhone was definitely a bit ... different from current models.
The first iPhone was definitely a bit ... different from current models.
Photo: Bob Ackerman/Wikipedia CC

February 21: Today in Apple history: Apple and Cisco settle over 'iPhone' name February 21, 2007: Apple comes to an agreement with Cisco over the iPhone trademark, which Cisco legally owns but Apple wants to use.

Under the agreement, both companies get to use the iPhone trademark on products throughout the world. The two businesses also dismiss outstanding lawsuits against one another, and agree to “explore opportunities for interoperability in the areas of security, and consumer and enterprise communications.”

It’s a classic bit of Steve Jobs steamrolling the opposition.

Apple will expand its corporate reach by teaming with HP Enterprise

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Apple enterprise
Apple’s push into the corporate world continues.
Photo: FiftyThree

Apple plans to expand its presence in the corporate sector by teaming with Hewlett Packard Enterprise in the United Kingdom, a new job listing reveals.

Similar partnerships are already in place with the likes of IBM, Cisco, and SAP. Apple is now seeking a strategic partner manager who will lead its new efforts with HPE from London.

Apple teams up with Cisco to fight cyber risks

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Apple cyber risk
Apple wants to help organizations defend against cyber crime.
Photo: Apple

Apple has teamed up with Cisco and others to offer a new cyber risk management solution for businesses.

The package combines the most secure technology from Apple and Cisco with cyber insurance from Allianz and cyber resilience evaluation services from Aon. It is designed to help organizations better protect themselves from today’s cyber risks.

Amazon tops Apple for title of best-managed company

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Amazon is on fire.
Amazon is on fire.
Photo: Amazon

American tech companies are a some of the most effectively managed businesses in the world, according to a new landmark system that ranked the top 250 companies.

Even though Apple is the world’s most profitable company, the rankings found that Amazon is actually the most efficiently run business. But Apple follows at a close second.

Apple and Cisco team up to give iOS a biz boost

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Cisco work phones are getting optimized for iPhone.
Cisco work phones are getting optimized for iPhone.
Photo: Camilo Rueda López/Flickr CC

As part of its ongoing effort to penetrate the enterprise market, Apple announced today that it is partnering with Cisco to create fast lanes for iOS business users that use Cisco networking hardware.

Apple revealed the new partnership this morning, detailing how Cisco’s enterprise environments will provide a unique experience for iOS devices and apps in the future.

IBM, Intel and Cisco come out against net neutrality

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Photo: Ken Fager/Flickr
Photo: Ken Fager/Flickr

Some of the biggest companies that power America’s Internet, including Apple’s new enterprise partner IBM, have come out in opposition of President Obama’s proposal to reclassify broadband as a “Title II” service.

In an open letter written to the FCC, Congress, and Senate leaders, over 60 of the biggest companies that build the technology that make the Internet possible have advised that such a “dramatic reversal” in policy would significantly hurt their businesses. The list of companies include Intel, IBM, Qualcomm, Cisco, Corning and tons of others who aren’t going to let the FCC’s big decision next year go down without a fight.

Here’s the full roster of anti-Title II companies:

Why Apple might kill the “i” forever

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Double down indeed. Not one glimpse of the Apple Watch was leaked to the press or even Chinese manufacturers ahead of this week. No one got the name of Apple Pay right. And who could have predicted the Digital Crown as the UI input for smartwatches? Say what you will about the new products, but Steve's secrecy machine is on point like never before.
Has Apple made the right choice to ditch the i-naming scheme for new products? The man who named the iMac thinks so. (Photo: Business Insider)

From books to phones, Apple’s named everything with the same “i” moniker since 1998. With the Apple Watch and Apple Pay, however, it looks like that convention is set to change. 

Cult of Mac reached out to Ken Segall — the former Apple employee who started the tradition with the original iMac — for his surprising reaction to Apple ditching his naming convention for new product categories.