Apple has come out with a brand new iPhone ad this week, only instead of highlighting the device’s amazing hardware the commercial pulls back the curtain on how iOS creates ‘Memories’ based on the photos and videos in your camera roll.

The new ad follows a librarian as he carefully crafts a video for an iPhone owner that highlights the bond between a mother and her children. To accompany the ad, Apple also put out a new how-to that shows how to play the memories hidden inside your iPhone.

Try not to tear up while watching:

The iPhone’s Live Photos feature is one of the funnest innovations Apple’s brought to photography. There’s just one annoying problem with the moving pictures: you can’t choose which frame it uses for the final image.

Thanks to a third-party app there’s finally a way to do just that, making Live Photos more versatile than ever.

iOS 8.1 is now available to the public. Along with bringing Apple Pay into the wild, this major update is packed with new features that bring harmony to your iPhone and Mac workflow. Instant Hotspot and SMS Relay connect your iPhone like never before, and there are a few other sweet new features you probably haven’t heard about yet.

Here are the biggest features in iOS 8.1 you need to know:

Even with the recent improvements to iOS 8’s handling of photos you take with your iPhone, it’s still kind of a pain in the butt to sort through and delete the ones you don’t want to keep.

The developers behind Flic, a fantastic new photo app, decided they’d had enough and built a better app. This one works a lot like Tinder, a dating app that uses a swipe to sort potential dates.

If you’ve ever had to sort through a ton of photos on your iPhone, you’re going to love Flic. Getting through all your photos is speedy and efficient.

“I just went on my honeymoon,” developer Brandon Evans told Cult of Mac, “and I think I had 400 pictures to go through. It only took me, like two minutes to go through using Flic.”

Let’s face it: We all have some photos on our iPhones or iPads we don’t exactly want other people seeing. When I hand my mother my iPhone to show her photos of my honeymoon in Turkey, there are some photos taken on that trip I don’t want her swiping to.

In iOS 8, you have the option to hide the photos you don’t want other people seeing in the Camera Roll, but it’s clunky and the photos still show up in other albums. A much better solution is Don’t Swipe.

Apple and a 12.9-inch iPad; the first iOS 7 game controller is long overdue; Retina iPad Minis are almost perfect; strategies to backup all those iPhone photos you take; and Adam Christianson from the Maccast podcast joins us on this time on The CultCast!

Have a few laughs and get caught up on each week’s best Apple stories. Stream or download new and past episodes of The CultCast now on your Mac or iDevice by subscribing on iTunes, or hit play below adventure begin.

Adding photos and videos to a conversation in the iOS Messages app isn’t as streamlined as it could be. You have to tap the little camera icon, then tap whether you want to take a new photo or select one from your Camera Roll. It’s functional, but not optimal.

Let’s take a look at two jailbreak tweaks that help streamline the process of adding photos to messages.

You know when your friend posts an awesome picture of their latte or the tasty dessert they had after their big plate of pasta last night to Instagram, and you really want to save that picture so that you can drool over it more than once? Well now you can, thanks to Instahancer, a new tweak for jailbroken iPhones.

As its name suggests, Instahancer enhances the Instagram app with a number of useful features, including zoom, the ability to share pictures to your camera roll, and the option to share them via email.

Sometimes when you’re shooting a video with your iPhone, you might want to snap a quick still photo of whatever you’re recording, right? You might think you’d need to stop recording the video, tap on the toggle button to switch the iPhone back to still photo mode, and then snap, but you’d be wrong (I was, when I thought that.)

Turns out you don’t need to do anything so convoluted. Here’s how.

KitCam has quickly become one of my favorite photography apps for the iPhone — featuring in last week’s must-have apps roundup — and it has just been updated to add a number of handy features. In addition to photo importing from the camera roll, KitCam now has a time lapse timer, and better zoom functionality.