Apple just gave Microsoft’s search engine Bing a huge blow today by replacing it with Google on iOS and macOS.
The company previously used Bing search results as the default when users made a search query via Siri on iPhones or from Spotlight on Macs. Bing will still be around in some capacity, but it appears that the company has given in and turned back to using Google.
Microsoft released a completely revamped Bing app for iPhone today with a redesigned home page and a much larger emphasis on instant answers to search queries. Finding what you’re looking for now takes much less time. It’s possible that this release is a stepping stone to the iOS debut of Cortana, Microsoft’s answer to Google Now.
Microsoft released its list of the top Bing searches of 2014 this week, and among tech companies, Apple appears to be this year’s big winner, again.
The iPhone 6 and iPad both ranked among the top 5 tech search words of 2014, according to BingTrends. Other top searches included Fitbit and the Xbox One, but the iPhone 6’s biggest competitor – the Samsung Galaxy S5 – didn’t even place in the top 10.
Apple and Google aren’t the good friends they used to be thanks to the rise of Android as the iPhone’s main competitor. Ever since Apple axed Google Maps in iOS 6, it has been clear that Google’s days in Apple’s software are numbered.
The hardest Google service for Apple to replace is undoubtedly search. Siri is slowly becoming its own search engine of sorts that draws from multiple services like Wolfram Alpha and Wikipedia, but Google has remained the standard for traditional web search.
In iOS 8 and OS X Yosemite, Google is still set as Safari’s default search engine. But with the introduction of more search partners in Apple’s new software, it’s hard to believe that Google search will enjoy its prominence for much longer.
I asked Siri something yesterday, and s/he – as usual – misheard me. Whatever I actually asked, Siri thought I said “Election Tacos,” and as that didn’t really fit in with Siri’s abilities, he did a web search. Only instead of popping me into Safari, the results were shown right on the lock screen. And that’s not all.
This time on The CultCast: Microsoft disses Siri but becomes her go-to search; Apple TV gets better with new apps; new Airport routers get even better; Anchorman 2 gets classier; we answer your Facebook questions; we pitch our favorite tech and apps on an all new Faves N Raves; and… WHEW! Just press play already.
All that and more on this week’s CultCast! Stream or download new and past episodes on your Mac or iDevice by subscribing now on iTunes, or hit play below and may the shwartz be with you.
During today’s WWDC keynote, Apple’s Eddy Cue briefly mentioned Bing integration in iOS 7. While demoing new features in Siri, Cue mentioned that Bing is used to power web searches. Nothing was said about Google, and that shouldn’t come as a surprise.
Apple has been distancing itself from Google for quite some time. For instance, Apple Maps is now on iOS and OS X. Bing integration in Siri, while a more subtle move, is definitely a knife jab at Google. And Microsoft couldn’t be happier.
Amidst rumors of a mysterious smartphone and new iPad apps, Facebook held a big press event today at its headquarters in Menlo Park, California. The topic was search, or more specifically, social search. It’s a new feature Facebook is calling “Graph Search,” and the beta has started rolling out already. It will be available for all of Facebook’s one billion users soon.
Think of Graph Search as Google with a more personal touch. Facebook is leveraging everything it knows about you to help you connect with people who like what you like. Instead of leaving Facebook.com to get your results, all of your social data and timeline history is mined and collated inside Facebook’s walls. That’s good news for Facebook, and bad news for Google.
Facebook is set to hold a press event later today, and it appears the whole thing’s going to be a massive kick in the teeth for Google. Not only is the social network expected to unveil its own smartphone, possibly powered by its own platform, but it’s also expected to hit Google where it really hurts — in search. Rumor has it the company will unveil its own search engine, which will rollout to users “very soon.”