Microsoft just launched an app for its search engine Bing for iPhone.
Offered gratis on iTunes, the idea is to put a Microsoft search engine in the hands of iPhone users who have shunned Microsoft smartphones.
Capturing the iPhone market might be a way for Microsoft to bump up traffic for the “decision engine,” which currently has about 10% of the US Internet search market.
Wishful thinking? Maybe not: the first 247 reviews, 191 are five star — 77% — though some of the comments “I love this app, it’s a great Christmas present from Microsoft” set the BS-ometer spinning.
Any Bing aficionados out there planning to download the app?
I gave the web version a quick whirl when it first came out, but it didn’t blow my hair back. Haven’t bothered since.
Nicole Martinelli is a San Francisco freelance writer who heads up Cult of Mac Magazine, our weekly publication available on iTunes. You can find her on Twitter and Google+. If you’re doing something new, cool and Apple-related, email her.
