Apple reportedly plans to start adding augmented reality (AR) content to Apple TV+ programming, Bloomberg claims in a report published Wednesday.
The AR feature, which will supposedly debut next year, aims to find “new ways to attract and retain” subscribers for Apple’s VOD subscription service. Apple also hopes to use it to show off its AR tech.
Apple has debuted a new, free-to-watch documentary on Apple TV, directed by renowned photographer Ryan McGinley. Infinite Canvas follows “seven visionary artists as they push the boundaries of their work by exploring the uncharted territory of augmented reality art.”
The film is based on an AR[T] experimental art series that Apple staged last year at Apple Stores in San Francisco, New York, London, Paris, Hong Kong, and Tokyo.
Imagine riding the subway when you realize you’re not quite sure of the changes you need to make on your journey. No problem! Simply whip out your smartphone, aim it at your travel pass, and watch a virtual map pop up in front of you.
Science fiction? Nope. It’s a proof-of-concept AR demo created by computer science student Gerald Nash. It gives a taste of the future, courtesy of a Snapchat filter, that will turn your Washington DC SmarTrip card into a trigger for a floating AR map of the area. Check out the video below.
Apple’s VR and AR headset ambitions fueled a clash between Apple Technology Development Group executive Mike Rockwell and former design boss Jony Ive, who left Apple last year, a new Bloomberg report claims.
The article traces the development of an Apple VR and AR headset to late 2015. It claims Apple dedicated up to 1,000 engineers to work on a project aiming to be the first major new product since the Apple Watch. However, the project has been subject to disagreements about its direction.
Artists can use an iPad or iPhone to create augmented reality experiences with Adobe Aero. And today the software added support for embedding audio into AR experiences. It’s now possible to add sound effects to virtual objects overlaid on the real world by this app.
Aero is free, and is intended for creatives not coders.
Renowned Apple leaker Jon Prosser unloaded a shedload of information Tuesday about Apple’s rumored augmented reality glasses, which he claims will be called Apple Glass. In a packed new video, Prosser says Apple plans to show off the AR specs as a “one more thing” reveal at a keynote as soon as late 2020.
The glasses will cost $499 (plus prescription if needed), will display info on the inside of both lenses, and will operate via gesture controls, Prosser says. He also claims to have seen a prototype of the long-rumored device.
Sometimes you have to trust your gut when you launch a new app, believing that if it’s good enough people are going to find out about it. Other times, the demand is so great that you quite literally can’t ignore the clamor.
This second scenario is the one that 34-year-old artist, designer, and programmer Cyril Diagne recently found himself in. After showing off one of the coolest AR demos seen in ages on Twitter, he was inundated with requests to turn the futuristic “copy and paste” demo into a real app. Less than two weeks later, Diagne has done exactly that.
With coronavirus lockdown stopping a large number of public gatherings, Israel’s president, Reuven Rivlin, took a high-tech approach to addressing the nation on Israel’s Independence Day Tuesday: he used augmented reality.
With the aid of augmented reality and volumetric video, Rivlin found a way to visit every home in the country. Now that’s one form of democracy that the AR-loving Apple could surely get on board with!
A concept artist created an answer for anyone dubious about the usefulness of augmented reality. His video demonstrates how AR could give an Apple Card user their balance and recent transactions with only a glance.
Watch the full concept video now:
Appropriately enough at a time we’re worried about touching any surface without immediately washing our hands, the U.S. Patent & Trademark Office has published an eye-tracking patent application from Apple describing a method of letting users control an interface with nothing more than a simple glance.
The application possibly sheds light on one of the features of Apple’s rumored head-mounted display for augmented and virtual reality.
