Years ago Google failed to find a broad audience for Google Glass, its internet-connected glasses. But now the tech giant’s trying something new. It previewed augmented reality (AR) glasses Wednesday that translate language, Bloomberg reported.

The company conducted a brief demonstration at its annual I/O developer conference and released a video on Twitter, below.

Anyone wondering why they’d want Apple’s much-rumored augmented-reality glasses should watch a new concept video. Rather than focusing on hardware, the concept explores daily use of realityOS, the operating system Apple is apparently creating for its AR glasses.

Watch it now to see what it might be like to wear Apple’s Next Big Thing.

Concealed in Wednesday’s invite to the Apple spring event is an augmented reality Easter egg. It’s a bonus to make the invite seem cool, and perhaps get Mac fans excited about what’s coming.

The graphic for the March 8 event has an Apple floating in space. And it looks even better in AR.

Another reference to Apple’s unreleased “realityOS” operating system leaked Wednesday in new open source code. It suggests the company’s highly anticipated mixed-reality headset is inching closer to its public debut.

The headset could appear this year — perhaps at Apple’s Worldwide Developers Conference — as many reports previously suggested. However, thanks to technical difficulties Apple recently encountered, we might have to wait until 2023.

Apple said its new Apple Bağdat Caddesi — its latest Apple Store — opens Friday in Istanbul, Turkey. It marks the Cupertino tech giant’s third retail location in the country. With the opening comes the debut of a special Today at Apple program and an exclusive augmented reality (AR) exhibition.

Concealed in Tuesday’s invite to the Apple October event is an augmented reality Easter egg. It’s a bonus to make the invite seem cool, and perhaps get Mac fans excited about what’s coming.

The graphic for the Oct. 18 event has a “zooming into hyperspace” effect. And it looks even better in AR.

iPhone 13 is still a week away but a major leak on Wednesday revealed many of the details of the iOS handset that’ll replace it in 2022. That includes renders of the iPhone 14 that you can check out in amazing augmented reality.

With AR, you can bring a virtual 3D version the device into your home or office and see it from every side. This might be the best way to see the coming end of the camera bump. And to wonder if Apple will really replace the screen notch with a “hole punch” camera.

Here’s how to see an AR mockup of iPhone 14.

Hidden in Tuesday’s invite to the Apple September event is an augmented reality Easter egg. It’s part of the company’s ongoing move to draw more attention to AR — and make its event invites cooler than anyone else’s.

The graphic for the event is the Apple logo floating over a lake in the evening. iPhone users can transfer that design to the real 3D world, and pass through it into a star-lit virtual space.

Apple is almost ready to send the chip that’ll be at the heart of its virtual reality headset to production, according to an unconfirmed report. That’s a big step in the product reaching customers’ hands.

A new augmented reality iPhone app lets users try different styles of braces on before they visit an orthodontist. Clarity Smile, which launched in the App Store this month, features a range of braces — ranging from ceramic, metallic, and colored braces to clear aligners and even fun (not dentally approved) options like diamond grills.

Users get to see what these look like on them as they talk and smile. They can even use the app to share new brace selfies with friends and family.