It’s no turkey: Fab Apple Store opens in Istanbul with exclusive AR exhibition

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Apple Bağdat Caddesi opens as Apple’s third retail location in Turkey, situated in Istanbul.
Apple Bağdat Caddesi opens as Apple’s third retail location in Turkey, situated in Istanbul.
Photo: Apple

Apple said its new Apple Bağdat Caddesi — its latest Apple Store — opens Friday in Istanbul, Turkey. It marks the Cupertino tech giant’s third retail location in the country. With the opening comes the debut of a special Today at Apple program and an exclusive augmented reality (AR) exhibition.

How to see the AR Easter egg hidden in Apple’s October 18 event invite

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How to see the AR Easter egg hidden in Apple’s October 18 event invite
Captain Tim Cook calls for warp speed!
Photo: Ed Hardy/Cult of Mac

Concealed in Tuesday’s invite to the Apple October event is an augmented reality Easter egg. It’s a bonus to make the invite seem cool, and perhaps get Mac fans excited about what’s coming.

The graphic for the Oct. 18 event has a “zooming into hyperspace” effect. And it looks even better in AR.

How to see iPhone 14 in amazing augmented reality

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How to see iPhone 14 in augmented reality
Here’s what the iPhone 14 might look like. You can easily see it in more detail with the magic of augmented reality.
Photo: Ed Hardy/Cult of Mac

iPhone 13 is still a week away but a major leak on Wednesday revealed many of the details of the iOS handset that’ll replace it in 2022. That includes renders of the iPhone 14 that you can check out in amazing augmented reality.

With AR, you can bring a virtual 3D version the device into your home or office and see it from every side. This might be the best way to see the coming end of the camera bump. And to wonder if Apple will really replace the screen notch with a “hole punch” camera.

Here’s how to see an AR mockup of iPhone 14.

How to see the AR Easter egg hidden in Apple’s September 14 event invite

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How to see the AR Easter egg in Apple’s September 14 event invite
The Apple September event invite has a beautiful but hidden augmented-reality feature.
Photo: Ed Hardy/Cult of Mac

Hidden in Tuesday’s invite to the Apple September event is an augmented reality Easter egg. It’s part of the company’s ongoing move to draw more attention to AR — and make its event invites cooler than anyone else’s.

The graphic for the event is the Apple logo floating over a lake in the evening. iPhone users can transfer that design to the real 3D world, and pass through it into a star-lit virtual space.

Apple readies processor to power future VR headset

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A Apple VR headset is an Open secret, as demonstrated by a recent patent filing.
An illustration from a recent Apple patent filing shows a possible VR headset.
Graphic: Apple

Apple is almost ready to send the chip that’ll be at the heart of its virtual reality headset to production, according to an unconfirmed report. That’s a big step in the product reaching customers’ hands.

Brace yourself: iPhone app lets you try on braces in augmented reality

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Brace
All through the magic of augmented reality.
Photo: Enis Yavuz/Unsplash CC

A new augmented reality iPhone app lets users try different styles of braces on before they visit an orthodontist. Clarity Smile, which launched in the App Store this month, features a range of braces — ranging from ceramic, metallic, and colored braces to clear aligners and even fun (not dentally approved) options like diamond grills.

Users get to see what these look like on them as they talk and smile. They can even use the app to share new brace selfies with friends and family.

Top analyst remains confident Apple AR headset will come in 2022

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Taeyeon Kim
Not too much longer to wait?
Photo: Taeyeon Kim

Apple will launch its head-mounted augmented reality display in the second quarter of 2022, according to Apple analyst Ming-Chi Kuo from TF International Securities.

It will feature lenses built by Genius Electronic Optical, which Kuo says will be the “sole supplier” for the high-end camera lenses in the forthcoming iPhone 13. (Largan Precision supposedly sent Apple samples for the handset’s rear wide lens and rear telephoto lens that failed to live up to Cupertino’s exacting standards. As a result, Apple canceled its Largan orders for iPhone 13 and will give them to Genius instead.)

Forget swiping, Apple’s AR headset will react to what users are looking at

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Hololens
Microsoft's HoloLens are currently the mixed reality glasses to beat.
Photo: Microsoft

Apple’s upcoming augmented reality head-mounted display will be controlled by eye-tracking technology, TF International Securities analyst Ming-Chi Kuo says in a note sent to clients Friday.

Instead of using hand controls, the technology will be able to detect wearers’ eye movements and blinking, then instantly compute the required information so it can be seen on the device’s micro-OLED display.

Apple’s AR headset will pack 15 camera modules, advanced biometrics

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Hololens
Microsoft's HoloLens are currently the mixed reality glasses to beat.
Photo: Microsoft

Apple’s mixed reality/augmented reality headset will come with 15 camera modules, according to TF International Securities analyst Ming-Chi Kuo.

Kuo, who has a strong track record when it comes to reporting on Apple rumors, also suggests that it will feature “innovative biometrics,” along with the ability to detect the environment the user is positioned in at the time.

One more year: Apple’s VR headset could debut in early 2022

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Apple could take on the likes of Oculus with a VR headset as early as 2022.
Apple could take on the likes of Oculus with its debut VR headset.
Photo: Minh Pham/Unsplash CC

Apple’s debut virtual reality headset could arrive in the first quarter of 2022, JPMorgan Chase Securities tech analyst Yang Weilun claims in a new note to investors.

The report says Apple’s VR headset will supposedly boast six lenses, lidar and a time-of-flight sensor. It will allegedly retail for upward of $500.