Apple’s latest ad will make believe an Apple Watch can fly

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Flight 2
Apple's best commercial of 2019 so far.
Photo: Apple

The latest Apple Watch ad likens the Apple Watch Series 4’s cellular capabilities to the power of flight.

It features 29-year-old Finnish-American athlete Inka Tiitto, best known to U.S. audiences for her appearance in America’s Got Talent. It depicts Tiitto running through woods and mountainsides, before eventually being hurled upward into the sky for a dazzling skydiving display.

Check it out below.

Apple gets experimental in new iPhone XR ad

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iPhone XR Spectrum ad
The new iPhone XR ad is crazy.
Photo: Apple

Apple is pulling out a Matrix-move for its new iPhone XR ad that features some of the wildest videography the company has ever put out.

Using a bullet time video rig mounted with 32 iPhone XRs, Apple showcases the low-light shooting powers of the iPhone XR. And boy is it mesmerizing.

You’ll want to watch this on your iPhone:

Google shames iPhone’s low-light performance in new Pixel 3 ad

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Pixel 3 Night Sight
The difference is staggering.
Photo: Google

Google is shaming the iPhone’s low-light performance once again in new marketing material for its Pixel 3 lineup.

One company VP shared comparison photos on Twitter that highlight (no pun intended) the Pixel 3’s incredible ability to capture dark scenes. The results simply aren’t possible on an iPhone — or any other handset on sale today.

Apple gives behind-the-scene glimpse at ads created with iPad Pro

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ipad pro
The iPad Pro is a powerful content creation machine.
Photo: Apple

Apple revealed some of the tricks it used on the iPad Pro to create its latest slate of how-to videos that were published earlier this month.

Not only did Apple film all the videos on the new iPad Pro, it also edited, animated and composed music for the ads that showed viewers how to perform tasks that used to require a PC to pull off.

Watch Apple’s secrets to doing everything on iPad:

Microsoft’s new Surface Go ad blasts iPad as a child’s toy

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Surface Go ad 2018
Don’t give an iPad, apparently.
Photo: Microsoft

Think twice about buying your little ones an iPad for Christmas. Once they reach a certain age, Apple’s tablet just isn’t good enough, according to a new Microsoft holiday ad.

The hilarious 30-second clip features a young girl singing about all the reasons why the Surface Go is a better option. It suggests the iPad is a toy — not a “real computer” that’s fit for work.

‘Better You’ Apple Watch Series 4 ad is here to motivate you

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83E86FEC-4597-4997-9950-4CDDD6494B5B
Get back in shape with Apple Watch.
Photo: Apple

Creating a better, more active version of yourself just got a whole lot easier today with the release of Apple Watch Series 4.

To celebrate its new wearable, Apple put out a fun 30-second ad on its Canadian YouTube channel. Titled “Better You,” the ad features a frumpy looking guy and alternative versions of himself utilizing the Apple Watch to get into better shape.

Get motivated by watching the ad: