When I think back to the Mac ads that have been my favorite over the years, it’s the ones that show everyday users (albeit frequently exceptionally talented ones) using Apple products that really stand out.

A celebrity-filled ad that makes you laugh is all well and great, but the ads that demonstrate how Apple products can help to create art or empower ordinary people are some of the most powerful ones. Which is why the latest “Behind the Mac” ad is my favorite 2020 commercial so far.

Check it out.

Mocking Apple keynotes is probably about the laziest advertising trope you’re likely to see. But that doesn’t stop attempt after attempt after attempt by companies to copy it.

The latest to try and rinse the remaining laughs out of the concept is Budweiser company AB InBev and their new ad for limited edition Busch Light Apple. It’s an apple-flavored drink, which makes it all too easy to picture how some tired group of copywriters sitting around at 4.45pm threw up their hands and said, “Why don’t we do it as an Apple parody?”

Does it raise the slightest smile? Check it out below to find out.

Apple just posted a new video advertisement on Youtube, as the company does from time to time.

The ad is about privacy on iPhone which has been one of the company’s biggest talking points over the last few years. Honestly, I don’t think a single word from the ad actually entered my ears. I was too blown away with the creepy beautiful FPV drone shots that transport you from being a distant observer to an intimate guest in someone’s life.

Check it out:

Apple rarely, if ever, pokes fun at its competition in ads these days. But that same lesson hasn’t been learned by Apple’s rivals — as a new Microsoft ad for the Surface Laptop 2 shows.

For the ad, Microsoft (or, rather, its ad agency) tracked down a real life guy named Mackenzie “Mac” Book from Sydney, Australia. Guess whether he prefers Microsoft or Apple’s laptop? The hint is in the fact that it’s a Microsoft ad.

The insanely beautiful landscapes of Iceland serve as the backdrop for Apple’s latest Powerbeats Pro ad that will motivate you to get out and run.

Seven runners from the Paris Running Club embark on a daunting relay that takes them 280km through the wilderness of Iceland in the new ad. The goal is to chase the sun that doesn’t set for days and Powerbeats Pro are there every step of the way to make the run more magical.

Watch the full 90-second ad:

Xiaomi’s new Memoji clone isn’t the first product it has shamelessly stolen from Apple. But it might just be its worst ripoff to date.

That’s not because Mimoji and Memoji sound exactly the same, or because the character designs are nearly identical. It’s because Xiaomi brazenly stole Apple’s commercials to promote it.

A group creative director for TBWA\Media Arts Lab, who is considered one of Apple’s lead creatives, is leaving for a new job.

Arnau Bosch Vergés has worked on a number of Apple campaigns. Notably, that included the multi award-winning Spike Jonze film “Welcome Home,” promoting the HomePod speaker.

Apple just dropped a brand new Mac ad in the United Kingdom.

It’s all about making music and it features a whole bunch of big artists using Apple computers. It’s also a little reminiscent of the company’s old and iconic Think Different commercial.

The latest Apple Watch ad likens the Apple Watch Series 4’s cellular capabilities to the power of flight.

It features 29-year-old Finnish-American athlete Inka Tiitto, best known to U.S. audiences for her appearance in America’s Got Talent. It depicts Tiitto running through woods and mountainsides, before eventually being hurled upward into the sky for a dazzling skydiving display.

Check it out below.

Apple is pulling out a Matrix-move for its new iPhone XR ad that features some of the wildest videography the company has ever put out.

Using a bullet time video rig mounted with 32 iPhone XRs, Apple showcases the low-light shooting powers of the iPhone XR. And boy is it mesmerizing.

You’ll want to watch this on your iPhone: