Beautiful drone shots in Apple’s new privacy ad will creep you out

By

privacy
Apple's camera man killed it on this ad.
Photo: Apple

Apple just posted a new video advertisement on Youtube, as the company does from time to time.

The ad is about privacy on iPhone which has been one of the company’s biggest talking points over the last few years. Honestly, I don’t think a single word from the ad actually entered my ears. I was too blown away with the creepy beautiful FPV drone shots that transport you from being a distant observer to an intimate guest in someone’s life.

Check it out:

Microsoft’s latest ad features Surface-loving guy called Mac Book

By

Microsoft ad
Yep, that's the guy's real name!
Photo: Microsoft

Apple rarely, if ever, pokes fun at its competition in ads these days. But that same lesson hasn’t been learned by Apple’s rivals — as a new Microsoft ad for the Surface Laptop 2 shows.

For the ad, Microsoft (or, rather, its ad agency) tracked down a real life guy named Mackenzie “Mac” Book from Sydney, Australia. Guess whether he prefers Microsoft or Apple’s laptop? The hint is in the fact that it’s a Microsoft ad.

Powerbeats Pro fuel 24-hour run through Iceland in breathtaking new ad

By

powerbeats
The scenery in the new Powerbeats Pro ad is astounding.
Photo: Beats

The insanely beautiful landscapes of Iceland serve as the backdrop for Apple’s latest Powerbeats Pro ad that will motivate you to get out and run.

Seven runners from the Paris Running Club embark on a daunting relay that takes them 280km through the wilderness of Iceland in the new ad. The goal is to chase the sun that doesn’t set for days and Powerbeats Pro are there every step of the way to make the run more magical.

Watch the full 90-second ad:

Copycat Xiaomi steals Apple ads to promote its Memoji clone

By

Apple-Memoji-ad
This looks familiar.
Photo: Apple.

Xiaomi’s new Memoji clone isn’t the first product it has shamelessly stolen from Apple. But it might just be its worst ripoff to date.

That’s not because Mimoji and Memoji sound exactly the same, or because the character designs are nearly identical. It’s because Xiaomi brazenly stole Apple’s commercials to promote it.

Apple’s latest ad will make believe an Apple Watch can fly

By

Flight 2
Apple's best commercial of 2019 so far.
Photo: Apple

The latest Apple Watch ad likens the Apple Watch Series 4’s cellular capabilities to the power of flight.

It features 29-year-old Finnish-American athlete Inka Tiitto, best known to U.S. audiences for her appearance in America’s Got Talent. It depicts Tiitto running through woods and mountainsides, before eventually being hurled upward into the sky for a dazzling skydiving display.

Check it out below.

Apple gets experimental in new iPhone XR ad

By

iPhone XR Spectrum ad
The new iPhone XR ad is crazy.
Photo: Apple

Apple is pulling out a Matrix-move for its new iPhone XR ad that features some of the wildest videography the company has ever put out.

Using a bullet time video rig mounted with 32 iPhone XRs, Apple showcases the low-light shooting powers of the iPhone XR. And boy is it mesmerizing.

You’ll want to watch this on your iPhone:

Google shames iPhone’s low-light performance in new Pixel 3 ad

By

Pixel 3 Night Sight
The Pixel 3 destroys iPhone in low-light performance.
Photo: Google

Google is shaming the iPhone’s low-light performance once again in new marketing material for its Pixel 3 lineup.

One company VP shared comparison photos on Twitter that highlight (no pun intended) the Pixel 3’s incredible ability to capture dark scenes. The results simply aren’t possible on an iPhone — or any other handset on sale today.

Apple gives behind-the-scene glimpse at ads created with iPad Pro

By

ipad pro
The iPad Pro is a powerful content creation machine.
Photo: Apple

Apple revealed some of the tricks it used on the iPad Pro to create its latest slate of how-to videos that were published earlier this month.

Not only did Apple film all the videos on the new iPad Pro, it also edited, animated and composed music for the ads that showed viewers how to perform tasks that used to require a PC to pull off.

Watch Apple’s secrets to doing everything on iPad: