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Apple spotlights Vogue‘s first Black cover photographer in brilliant Mac ad

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Tyler Mitchell Mac ad
New ad shines a spotlight on talented up-and-coming photographer.
Photo: Apple

When I think back to the Mac ads that have been my favorite over the years, it’s the ones that show everyday users (albeit frequently exceptionally talented ones) using Apple products that really stand out.

A celebrity-filled ad that makes you laugh is all well and great, but the ads that demonstrate how Apple products can help to create art or empower ordinary people are some of the most powerful ones. Which is why the latest “Behind the Mac” ad is my favorite 2020 commercial so far.

Check it out.

Busch Light ad tries to squeeze remaining drops of humor out of Apple parodies

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Busch Light
Drink if you've seen something like this before!
Photo: Busch Light

Mocking Apple keynotes is probably about the laziest advertising trope you’re likely to see. But that doesn’t stop attempt after attempt after attempt by companies to copy it.

The latest to try and rinse the remaining laughs out of the concept is Budweiser company AB InBev and their new ad for limited edition Busch Light Apple. It’s an apple-flavored drink, which makes it all too easy to picture how some tired group of copywriters sitting around at 4.45pm threw up their hands and said, “Why don’t we do it as an Apple parody?”

Does it raise the slightest smile? Check it out below to find out.

Beautiful drone shots in Apple’s new privacy ad will creep you out

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privacy
Apple's camera man killed it on this ad.
Photo: Apple

Apple just posted a new video advertisement on Youtube, as the company does from time to time.

The ad is about privacy on iPhone which has been one of the company’s biggest talking points over the last few years. Honestly, I don’t think a single word from the ad actually entered my ears. I was too blown away with the creepy beautiful FPV drone shots that transport you from being a distant observer to an intimate guest in someone’s life.

Check it out:

Microsoft’s latest ad features Surface-loving guy called Mac Book

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Microsoft ad
Yep, that's the guy's real name!
Photo: Microsoft

Apple rarely, if ever, pokes fun at its competition in ads these days. But that same lesson hasn’t been learned by Apple’s rivals — as a new Microsoft ad for the Surface Laptop 2 shows.

For the ad, Microsoft (or, rather, its ad agency) tracked down a real life guy named Mackenzie “Mac” Book from Sydney, Australia. Guess whether he prefers Microsoft or Apple’s laptop? The hint is in the fact that it’s a Microsoft ad.

Powerbeats Pro fuel 24-hour run through Iceland in breathtaking new ad

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powerbeats
The scenery in the new Powerbeats Pro ad is astounding.
Photo: Beats

The insanely beautiful landscapes of Iceland serve as the backdrop for Apple’s latest Powerbeats Pro ad that will motivate you to get out and run.

Seven runners from the Paris Running Club embark on a daunting relay that takes them 280km through the wilderness of Iceland in the new ad. The goal is to chase the sun that doesn’t set for days and Powerbeats Pro are there every step of the way to make the run more magical.

Watch the full 90-second ad:

Copycat Xiaomi steals Apple ads to promote its Memoji clone

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Apple-Memoji-ad
This looks familiar.
Photo: Apple.

Xiaomi’s new Memoji clone isn’t the first product it has shamelessly stolen from Apple. But it might just be its worst ripoff to date.

That’s not because Mimoji and Memoji sound exactly the same, or because the character designs are nearly identical. It’s because Xiaomi brazenly stole Apple’s commercials to promote it.

Apple’s latest ad will make believe an Apple Watch can fly

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Flight 2
Apple's best commercial of 2019 so far.
Photo: Apple


The latest Apple Watch ad likens the Apple Watch Series 4’s cellular capabilities to the power of flight.

It features 29-year-old Finnish-American athlete Inka Tiitto, best known to U.S. audiences for her appearance in America’s Got Talent. It depicts Tiitto running through woods and mountainsides, before eventually being hurled upward into the sky for a dazzling skydiving display.

Check it out below.

Apple gets experimental in new iPhone XR ad

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iPhone XR Spectrum ad
The new iPhone XR ad is crazy.
Photo: Apple


Apple is pulling out a Matrix-move for its new iPhone XR ad that features some of the wildest videography the company has ever put out.

Using a bullet time video rig mounted with 32 iPhone XRs, Apple showcases the low-light shooting powers of the iPhone XR. And boy is it mesmerizing.

You’ll want to watch this on your iPhone:

Google shames iPhone’s low-light performance in new Pixel 3 ad

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Pixel 3 Night Sight
The Pixel 3 destroys iPhone in low-light performance.
Photo: Google


Google is shaming the iPhone’s low-light performance once again in new marketing material for its Pixel 3 lineup.

One company VP shared comparison photos on Twitter that highlight (no pun intended) the Pixel 3’s incredible ability to capture dark scenes. The results simply aren’t possible on an iPhone — or any other handset on sale today.

Apple gives behind-the-scene glimpse at ads created with iPad Pro

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ipad pro
The iPad Pro is a powerful content creation machine.
Photo: Apple


Apple revealed some of the tricks it used on the iPad Pro to create its latest slate of how-to videos that were published earlier this month.

Not only did Apple film all the videos on the new iPad Pro, it also edited, animated and composed music for the ads that showed viewers how to perform tasks that used to require a PC to pull off.

Watch Apple’s secrets to doing everything on iPad:

Microsoft’s new Surface Go ad blasts iPad as a child’s toy

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Surface Go ad 2018
Don’t give an iPad, apparently.
Photo: Microsoft


Think twice about buying your little ones an iPad for Christmas. Once they reach a certain age, Apple’s tablet just isn’t good enough, according to a new Microsoft holiday ad.

The hilarious 30-second clip features a young girl singing about all the reasons why the Surface Go is a better option. It suggests the iPad is a toy — not a “real computer” that’s fit for work.

‘Better You’ Apple Watch Series 4 ad is here to motivate you

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83E86FEC-4597-4997-9950-4CDDD6494B5B
Get back in shape with Apple Watch.
Photo: Apple


Creating a better, more active version of yourself just got a whole lot easier today with the release of Apple Watch Series 4.

To celebrate its new wearable, Apple put out a fun 30-second ad on its Canadian YouTube channel. Titled “Better You,” the ad features a frumpy looking guy and alternative versions of himself utilizing the Apple Watch to get into better shape.

Get motivated by watching the ad:

Samsung predictably takes shots at iPhone X in latest Galaxy S9 ad

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Galaxy S9
Seriously, get a new ad strategy!
Photo: Samsung


Apple is known for strikingly original ads which have changed the course of advertising history, and are studied by creatives decades after they first aired. Samsung is known for ads that rip on Apple.

Its latest spot, which pokes fun at the supposedly slow download speeds of the iPhone X, is just the latest example. Check it out below.

Stylish new ads showcase how iPad can simplify your life

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iPad
The iPad and Apple Pencil is a winning combo.
Photo: Apple


The iPad is an extraordinarily versatile productivity tool, and Apple is keen to showcase that fact in a series of stylish new ads. The 15-second spots demonstrate the way that Apple’s tablet — alongside the Apple Pencil — can be used to make it easier to deal with your paperwork or computing on the move.

Check them out below.

Samsung’s sad new ad is packed with iPhone disses

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Samsung ad
Samsung's not pulling any punches in its latest ad.
Photo: Samsung


The life of an iPhone owner is a truly miserable experience, according to the Android smartphone makers at Samsung.

Apple’s big Android rival put out a new ad today titled “Moving On” that attacks the iPhone for taking a few seconds to load a boarding pass and if you’re not careful you might totally get caught in the rain with one while waiting for an Uber.

Take a look at the sad life of an iPhone user:

Apple shows off iPhone X’s studio skills in new video

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iPhone X portrait lighting ad
Up your selfie game with iPhone X's portrait lighting feature.
Photo: Apple


Apple debuted a new ad today that showcases the incredible powers of Portrait Mode on the iPhone X.

The fun new ad is similar in style to some of the wild Face ID ads Apple put out earlier this year and highlights how having an iPhone X is like literally carrying an entire array of studio lights in your pocket.

Check it out:

iPad makes homework a blast in Apple’s fun new ad

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iPad
Kids, don't eat your iPad.
Photo: Apple


Homework was always a dreaded task back in the days of paper and pencil but in Apple’s new ad, doing homework looks like a total blast.

Eager to highlight its skills in the education market, Apple’s new iPad ad shows how the tablet can be used in creative ways to make learning a fun experience. The two minute ad follows a group of kids as they do a series of gravity experiments utilizing the iPad and Apple Pencil to complete the project.

Check it out: