Stars of The Office reunite for Apple’s new FileMaker ad


FileMaker is a subsidiary of Apple.
Photo: FileMaker, Inc.

Apple subsidiary FileMaker, which makes the popular “cross-platform relational database” of the same name, just launched a new ad, reuniting several stars from the U.S. version of hit comedy The Office.

Titled “Farm Time,” the ad stars Kate Flannery, Leslie David Baker, and Paul Lieberstein, who play Meredith, Stanley and Toby respectively. It borrows from the format of the failed The Office spinoff, The Farm, and tells the story of a news reporter who investigates a root vegetable farm whose success is attributed to their use of FileMaker.

Check it out below.

Apple ad-blocking features sabotage online advertising firms


Safari iOS 11
Advertisers aren't keen on the improved Safari in iOS 11.
Photo: Ste Smith/Cult of Mac

Apple’s new ad-blocking feature for Safari is sabotaging online advertising firms. Some are losing hundreds of millions of dollars a year as a result of Intelligent Tracking Protection (ITP), introduced with iOS 11, which helps users avoid being tracked online.

Watch all of Apple’s new iPhone videos right here


iPhone X
The new iPhone X has arrived.
Photo: Apple

Apple just published a plethora of new videos and commercials today to go alongside the unveiling of the iPhone X, Apple Watch Series 3, iPhone 8 and iPhone 8 Plus.

The new videos also include the inspiring “Dear Apple” ad that Tim Cook showed of Apple customers reading real letters sent to the company after the Apple Watch inspired them to lead healthier lives.

Watch them all right here:

They’re leakin’ it! McDonald’s uses iPhone 8 render in latest ad


iPhone 8 McDonald's
Would you like an iPhone 8 with that?
Photo: McDonald's

What’s the best way to generate interest in your latest ad campaign? Include pictures of the next iPhone before it’s even announced, of course!

That’s exactly what McDonald’s has done, using an unofficial iPhone 8 render created by Benjamin Geskin, for a campaign to promote its new mobile ordering app down in Australia.

James Corden and Will Smith star in new Carpool Karaoke trailer


carpool karaoke ad
Smith and Corden had too much fun making this episode.
Photo: Apple Music

The official debut of Carpool Karaoke: The Series is just a few days away but music fans can get an early taste of episode one in the latest ad released by Apple.

Will Smith will be the first guest on the new show with creator James Corden singing along behind the wheel. Apple’s teaser for the episode shows The Fresh Prince busting out some of his classic songs along with getting down to other artists like R. Kelly.

Check it out:

Apple shares inspiring ‘Portrait of Canada’ in latest iPhone ad


Shot on iPhone ad screenshot
One of the many breathtaking shots of Canada shot on iPhone.

Apple published a new video to celebrate Canada’s inclusive spirit today as the company’s latest ad for its ‘Shot on iPhone’ campaign.

The inspiring commercial was created by three Canadian artists with the help of iPhone owners across the country. Like many of Apple’s other ‘Shot on iPhone’ ads the new ‘Portrait of Canada’ spot features a montage of short videos and photographs captured by iPhone.

Apple shows the magic behind Memories in new iPhone ad


iPhone ad screenshot
iPhone automagically makes movies for you.
Photo: Apple

Apple has come out with a brand new iPhone ad this week, only instead of highlighting the device’s amazing hardware the commercial pulls back the curtain on how iOS creates ‘Memories’ based on the photos and videos in your camera roll.

The new ad follows a librarian as he carefully crafts a video for an iPhone owner that highlights the bond between a mother and her children. To accompany the ad, Apple also put out a new how-to that shows how to play the memories hidden inside your iPhone.

Try not to tear up while watching: