Apple apologizes for ‘processing error’ with developer reports


App Store
It’s gone!
Photo: Ste Smith/Cult of Mac

Apple has apologized to developers after sending Search Ads Basic reports to the wrong people. It blames the issue on a “processing error” and says future reports will require users to sign into their accounts.

Apple cares more than most of Silicon Valley when it comes to protecting our privacy. It takes great steps to ensure our confidential data remains confidential. But sometimes even Apple slips up. It happened on Tuesday when the company sent ad spend reports to the wrong developers.

Apple apologizes

These emails contained information regarding how much developers had spent on ads, and how many installs they had achieved as a result. Unfortunately, a seemingly small number of people received reports for apps they have no association with.

Apple has now apologized to affected users of its Search Ads Basic service and made changes to ensure the same hiccup can’t happen again.

“Due to a processing error, the January monthly results email we sent to you contains incorrect app promotion information,” reads an email sent to developer Louis D’hauwe. “To ensure such as issue will not recur, all future performance communications will direct you to sign in to your account.”

“We apologize for the inconvenience this error has caused,” Apple continues. “We value your business and will work hard to make our new Basic service something you’ll love.”

The Search Ads Basic program gives developers the opportunity to promote their apps through Apple. Users start with a $100 credit, and they can specify exactly how much they wish to spend each month. The program can be started or stopped at any time.


Daily round-ups or a weekly refresher, straight from Cult of Mac to your inbox.

  • The Weekender

    The week's best Apple news, reviews and how-tos from Cult of Mac, every Saturday morning. Our readers say: "Thank you guys for always posting cool stuff" -- Vaughn Nevins. "Very informative" -- Kenly Xavier.