Mocking Apple keynotes is probably about the laziest advertising trope you’re likely to see. But that doesn’t stop attempt after attempt after attempt by companies to copy it.
The latest to try and rinse the remaining laughs out of the concept is Budweiser company AB InBev and their new ad for limited edition Busch Light Apple. It’s an apple-flavored drink, which makes it all too easy to picture how some tired group of copywriters sitting around at 4.45pm threw up their hands and said, “Why don’t we do it as an Apple parody?”
Does it raise the slightest smile? Check it out below to find out.
To be fair, this isn’t horribly executed. The jokes about “Universal Taste Compatibility” and “liquid bandwidth” aren’t too shabby. But it all feels so, so ancient. Given that the target market is, presumably, younger customers, it’s likely to feel even older. After all, a 21-year-old in 2020 wasn’t even born by the time Steve Jobs returned to Apple and pioneered this kind of keynote. They were in grade school when the iPhone launched and barely starting high school when the iPad was released.
Still, it is a reminder of just how ubiquitous Apple is these days. Despite other companies trying their darndest to copy the Apple keynote formula, it’s immediately recognizable as an Apple keynote. That’s a pretty brilliant bit of marketing expertise in its own right!
What do you think of this ad? Let us know your thoughts in the comments below.