Apple product launches generally run like clockwork and, true to form, the moment today’s keynote came to a close, Cupertino’s digital media team sprung into action by uploading three new videos to its YouTube channel showcasing the company’s brand new iPad Air 2 and 27-inch Retina iMac.
https://www.youtube.com/watch?v=xTjejvnBJfU
In a new TV ad for the iPhone 5s, Apple shines a spotlight on some popular fitness trackers. Called “Strength,” the minute-long spot features the old song “Chicken Fat” from President Kennedy’s Physical Fitness Program for schools in the 1960s.
Trackers like the Withings Health Mate, Misfit Shine, and Adidas miCoach Smart Ball are shown in use. Apple just announced its new HealthKit framework for iOS 8 at WWDC, so developers will be able to start feeding Apple’s new Health app data from the kinds of wearables shown in the commercial.
Today a report said that Apple is starting to move its TV ad making in-house. The latest iPad ads featuring the voices of Robin Williams and Bryan Cranston were made internally by Apple, while iPhone spots like the one above are still being made by the ad agency TWBA\Chiat\Day.
A New York street artist claims Apple stole his trademark slogan for its latest ad campaign. The line “You’re more powerful than you think” is used in conjunction with shots of people using their iPhone in various different lines of work.
46-year-old James De La Vega says that he’s been using the trademarked line for almost a decade as part of his “Become Your Dream” series. The line has been used in various murals and designs, and was even (by permission) incorporated into a graffiti motif used for a recent line of handbags and accessories.
Apple’s latest iPhone 5s ad debuted during last night’s Agents of SHIELD on ABC, and it’s a bit of a mixed bag.
Built around the idea that “You’re more powerful than you think,” the ad shows the iPhone being used to as a tool by people in various lines of work. In this way, it’s very reminiscent of Apple’s recent “Your Verse” campaign for the iPad.
But while it’s good aspirational fare — with absolutely nothing offensive about it — it also comes across as, well, kind of boring really.
Apple was notably absent from the Super Bowl ad slots Sunday, but a new video touting the Mac’s transformative power is quickly making Cupertino the most talked-about company the morning after the big game. The impressive clip continues the Mac’s 30th-anniversary celebration, and it was shot entirely on iPhones in 15 locations across five continents.
T-Mobile is planning a big announcement at CES in Las Vegas later on today, but thanks to a leaked ad that’s been making its way around the web this morning, we already know what it has up its sleeve. As part of its Un-carrier 4.0 scheme, T-Mobile will pay your whole family’s early termination fees if they switch carriers and trade in their old smartphone.
When your smartphone’s biggest selling point is its customization options, you need to get a little creative with your print ads. And that’s exactly what Motorola has done for the Moto X. In the January edition of Wired magazine, the company has a full-page ad with built-in LED lights that allows you to change the color of the Moto X printed on the page.
Check out the demonstration video below.
Apple’s new tear-jerking Christmas commercial Misunderstood has quickly been lauded as one of the company’s best iPhone commercials in years. The syrupy-sweet ad pays homage to the holiday season with a medley of cliché family Christmas scenes while a sullen teenage boy sits in the background nose deep into his iPhone, only to find that the sad teen was really filming a beautiful family movie the entire time.
The ad is heartwarming, maybe even horrible, but also completely unrealistic as the teen shot vertical videos that magically switched to portrait orientation.
Business Insider and others have already pointed out the huge flaw in Apple’s commercial, but Youtuber Andy Nyugen has taken it a step further by making a parody of what Apple’s commercial would look like if it were real-life.
Take a look:
Amazon has a new ad out for the Kindle Fire HDX that uses the new iPad Air as a scapegoat. It brags about how the HDX has more pixels (hardly any more), weighs less, and costs less.
Ho-hum. Microsoft, Nokia, and every other competitors make plenty of ads based on practically the same formula. What makes this new one from Amazon special is the iPad Air’s narrator. “This is the magical new iPad Air,” says the male voice with a slightly British accent—perhaps a subtle dig at Sir Jony Ive?
There are far more egregious examples of anti-Apple ads from other tech companies, and Amazon does make good points about the HDX weighing and costing less. Not sure why the narrator for the HDX has such a weird twang, but oh well. At least Amazon won’t have to pull this ad out of embarrassment.
While you may see the same adverts inside the Facebook app no matter which smartphone you use, those ads are 1,790% more profitable on the iPhone than they are on Android-powered smartphones. That’s according to an analysis of over 200 billion Facebook ads from Nanigans, one of the biggest customers of Facebook ads.
When you’re browsing the web on your mobile, prepare to stumble across new popups that bash the smartphone you’re using.
LG, together with advertising agency M&C Saatchi, has designed intelligent new ads that find out what smartphone you’re using to take trolling to a new level. They’ll pick common faults with your iPhone, your Galaxy S4, or your HTC One — and then tell you why the LG G2 is better.
After announcing the new iPhone 5s and iPhone 5c at an event on its Cupertino campus on Tuesday, Apple released its first ads for both devices. One of them — the iPhone 5c one — was shown during the keynote, but the two iPhone 5s clips, which show off its fingerprint sensor and improved camera, were not.
But don’t worry, Apple’s uploaded all three to YouTube, so you can enjoy them when you want, as much as you want, in high definition.
Late last night, a verified account for China Telecom popped up on Weibo and posted an advertisement for the iPhone 5S and iPhone 5C… and it seems to imply that iPhone 5C is a much different design than we think.
Apple began running its Mac Pro teaser ad in theaters before showings Jobs last week, but now that no one is up to seeing Kutcher doing his worst Steve impression, Apple’s pushed the ad out onto YouTube.
The ad is essentially the same as one that was shown during the Mac Pro announcement at WWDC, except they’ve added some new cinematic-styled text at the end.
Here’s the full teaser:
Almost half of the top 50 apps on iPad are unavailable or have not been optimized for competing devices that run Google’s Android operating system. That’s according to a new report from Canalys, which believes Google should be doing more to encourage top developers to build high-quality tablet apps for its platform.
Apple has uploaded a new iPhone 5 ad today to its YouTube channel that showcases FaceTime video calling. Entitled “FaceTime Every Day,” the one-minute clip continues the “Every Day” series which began earlier this year, promoting features that are more popular on the iPhone than on any other smartphone.
AT&T’s new early upgrade program is “calculating, sneaky, underhanded,” according to a new print ad from T-Mobile that will be published in USA Today.
AT&T Next is designed to let customers upgrade their smartphone more often — once every 12 months — and it is a direct competitor to T-Mobile’s new Jump plan. But T-Mobile has been quick to make its feelings about Next clear, accusing AT&T of trying to take more money from its customers.
I don’t know about you, but I spend a lot of time deleting spam messages from my inbox — despite using a junk mail filter. But the issue is about to get a whole lot worse, with Google gearing up to deliver adverts to our Gmail inboxes. The messages will appear under the new Promotions tab that was recently introduced in a Gmail update, and Google is testing them on a small number of users now.
Samsung has produced a new Galaxy S4 commercial for Iceland, and it’s possibly one of its weirdest smartphone adverts yet. It features some really strange dancing from a bunch of unconvincing ninjas, and a less than subtle dig at Apple using real apples.
Nokia has a new ad out for its latest Lumia 925 smartphone, and it attempts to praise the handset’s camera abilities by depicting iPhone owners as brain-dead zombies who have to use flash to take photos in the dark. Yeah, it makes no sense to me, either. Check it out below.
Microsoft just loves to poke fun at the iPad, doesn’t it?
It has already aired a number of commercials for the Asus VivoTab that mock its size, weight, lack of Office support, its inability to run two apps simultaneously, and most of all its price. And now the software giant is doing the same on behalf of Dell.
Apple kicked off its WWDC keynote yesterday with an animated video explaining the philosophy behind its design process. Now the segment has been uploaded to Apple’s YouTube channel for the world to see.
“Here, simple phrases paired with elegant visuals describe the thoughts and emotions that go into creating each Apple product.” The video is very much about the company’s core values, like the ad we showed you yesterday.
Bloomberg says that “ads coming this summer won’t focus on the iPhone or any other single product, instead promoting Apple’s brand appeal and its collection of products that work seamlessly together.” The most recent TV ads to come out of Apple have focused on specific aspects of the iPhone, like music and photography.
Google’s YouTube apps for Android and iOS have helped the company triple advertising sales on mobile in the past six months, the company has said. Mobile ads now contribute an estimated $350 million to YouTube’s revenue, with around a quarter of the site’s 1 billion users accessing videos on smartphones and tablets.
https://youtu.be/h2Scc6fGz9o
T-Mobile’s latest iPhone 5 ad is thoroughly in “The Internet is a series of tubes” territory. It’s kind of weird.
The advertisement shows fluorescent gak blasting from two massive PVC sewage pipes. These pipes are meant to represent “the Internet” while the gak itself is supposed to be, I guess, the brightly colored slime of the Internet’s data streams. T-Mobile says more electric kool-aid sewage can spray through their pipes because they aren’t as clogged up.
I guess what I find so weird about this ad is that not only does it pick a visual metaphor for data that was widely mocked when Senator Ted Stevens used it to describe the way the Internet works, but T-Mobile’s whole argument here seems to be: “No one subscribes with us, so you’ve got our whole LTE network all to yourself.”
Doesn’t exactly inspire a lot of confidence, does it?
It looks like Microsoft has been taking a sneaky peek at Samsung’s guide to marketing. Rather than touting new features or specifications in its latest Windows Phone commercial, the company has taken to bashing the competition instead.
The minute-long clip sees Apple face off against Samsung during a massive wedding brawl as the two companies trade insults over smartphones.
