Bid now for an original Betamax copy of the iconic 1984 Mac ad


Apple ad
Own a piece of Apple history.
Photo: Brent Thomas

Want to own a genuine rare piece of Apple history? Up for auction right now is an original Betamax cassette dub from 1983, containing two different edits of Ridley Scott’s iconic “Nineteen Eighty-Four” Macintosh commercial.

The tape is signed by the ad’s late art director Brent Thomas. It came from his estate, and is a pre-Super Bowl dub of the same original master tape seen by the Apple executive board. They absolutely hated it!

Here’s who Apple will call to the stand in its latest Samsung trial


iPhone with Samsung
The latest Samsung vs. Apple trial kicks off next month.
Photo: Killian Bell/Cult of Mac

Apple has revealed which executives will be taking the stand when it comes to court for its latest bout with Samsung — and, no, sadly that doesn’t include Tim Cook or Jony Ive.

Instead, at Apple’s May 14 hearing it will call Richard Howarth, senior director of the Apple Design Team, and Greg Joswiak, Apple’s vice president of product marketing to testify. More intriguingly, it will also call original Mac icon designer Susan Kare to the stand.

Today in Apple history: It’s time for Apple Watch


Get your Apple Watch ready for the new iPhone.
The Apple Watch is the first major new product launch of the post-Steve Jobs era.
Photo: Jim Merithew/Cult of Mac

April 24: Today in Apple history: Apple Watch launch date April 24, 2015: It’s time for the official release of the Apple Watch, the wearable device Tim Cook describes as the “next chapter in Apple history.”

Fans, having endured a seven-month wait since the device’s unveiling at a keynote the previous September, can finally strap an Apple Watch onto their wrists. Behind the scenes, however, the Apple Watch launch is a moment long in the making.

New iPad ads showcase Apple Pencil versatility


iPad ad
Apple is keen to show off the Apple Pencil.
Photo: Apple

Apple wants everyone to know about the Apple Pencil compatibility with this year’s 9.7-inch iPad refresh — and a new series of ads aims to help with that mission.

Appearing on Apple’s U.K. YouTube channel, the short ads demonstrate how the Apple Pencil can be used for image markup, writing and drawing. The spots are set to NONONO’s track “Masterpiece.” Check them out below.

Apple doubles OLED orders from Samsung, but there’s a catch


2018 iPhone
Apple is ramping up its use of OLED displays in 2018.
Photo: Ste Smith/Cult of Mac

Apple is upping its use of OLED displays for this year’s iPhone refresh — and it wants a better deal as a result.

As was the case last year, this year’s iPhone displays will reportedly be manufactured by Samsung Display. Due to the numbers Apple is projecting for this year’s OLED iPhone orders, it wants Samsung to lower the costs it charges Apple by around 9 percent.

Amazon is (apparently) doing more than Apple to improve society


A veritable saint of a company, it seems.
Photo: Mike Seyfang/Flickr CC

Tim Cook has been outspoken about Apple being a “force for good” in the world. However, when it comes to which tech giants have the most positive impact on society, the public has spoken — and the answer isn’t Apple, but rather Amazon.

Or, at least, that’s the response from a recent survey of 2,722 U.S. adults, who decided to hand the first place to the Jeff Bezos-run, high street-destroying retail leviathan. We’re not totally convinced, though.

Time runs out for Apple Watch pop-up shop experiment


apple watch
Tokyo store is the last of Apple's three Apple Watch pop-up shops.
Photo: Apple

Apple is closing the last of its remaining Apple Watch pop-up shops. Based in Tokyo, the last of the mini-stores is located in Shinjuku’s high-end Isetan department store. It will shut its door next month.

A message outside the store reads, “This is a notice that Apple Watch at Isetan Shinjuku will close as of Sunday, May 13. Thank you very much for your continuous patronage.”

Today in Apple history: App Store hits 1 billion downloads


App Store
What was the first app you ever downloaded?
Photo: Apple

Apple cuts HomePod orders by more than half


Apple HomePod smart speaker
HomePod sales aren't setting the world on fire.
Photo: Ste Smith/Cult of Mac

Apple’s HomePod smart speaker isn’t off to the best start in terms of sales. A new report claims that lack of demand for the speakers has resulted in Apple cutting orders from 500,000 units per month to just 200,000.

Extrapolated over the course of a year that would mean that Apple expects to sell around 2.4 million HomePods in 12 months. That would put it on a level with the 2015 first year sales of the Amazon Echo, but would be highly disappointing given the relative maturity of the smart speaker market and Apple’s name recognition.

Facebook delays smart speaker until October


Facebook's HomePod rival could arrive in six months.
Photo: Apple

Facebook’s smart speaker will reportedly launch in October, a new report claims. The social media giant’s entry into the AI speaker market already home to Apple’s HomePod, Amazon’s Echo and Google Home was allegedly delayed several months as a result of the Cambridge Analytica scandal.

As a result, Facebook has cut its 2018 order volume by around 20 percent, although orders for 2019 will remain unchanged.