Today in Apple history: Apple teams with Volkswagen for iBeetle car

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The first Apple car, a collaboration with VW known as the iBeetle, rolls onto the scene.
The first Apple car, a collaboration with VW known as the iBeetle, rolls onto the scene.
Photo: Volkswagen

April 22: Today in Apple history: Apple teams with VW for the iBeetle April 22, 2013: The world gets its first Apple car. Well, kind of.

In reality, the iBeetle is a collaboration with German automaker Volkswagen that offers a car “stylistically linked” to Apple. This means Apple-inspired colors, a built-in docking station for your iPhone, and a special app that lets you control the car’s features.

Today in Apple history: Rumors fly that Canon might buy Apple

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money
Apple was up for sale in the 1990s.
Photo: Ste Smith/Cult of Mac

April 21: Today in Apple history: Rumors fly that Canon might buy Apple April 21, 1995: Rumors swirl that Canon (yes, the Japanese camera company!) might take over Apple in either a partial or complete acquisition.

Speculation grows about a possible deal after Apple reveals its latest earnings, which show big improvement but still fall far short of Wall Street’s expectations.

Today in Apple history: Gizmodo tears down a lost iPhone 4 prototype

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Gizmodo buys iPhone 4 prototype
The iPhone 4 prototype bought by Gizmodo came disguised as an iPhone 3GS. But a teardown showed big differences inside.
Photo: Gizmodo

April 20: Today in Apple history: Gizmodo tears down lost iPhone 4 prototype April 20, 2010: A day after the most high-profile iPhone leak in history, tech news site Gizmodo dissects a prototype iPhone 4, then publishes the teardown — showing the world exactly what’s inside the soon-to-be-released device.

The iPhone 4 prototype, accidentally left in a bar by 27-year-old Apple software engineer Gray Powell, quickly becomes the biggest story in the tech world.

And that’s where the trouble begins.

Today in Apple history: Newton boss departs as device struggles

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The Newton MessagePad looks gigantic next to an iPhone.
The Newton MessagePad did not become the immediate hit Apple desired.
Photo: Blake Patterson/Wikipedia CC

April 19 April 19, 1994: The executive in charge of Apple’s revolutionary new product line, the Newton MessagePad, parts ways with Apple.

“We can’t say whether he fell or was pushed,” says an Apple spokesman. Reports suggest that the departing Gaston Bastiaens, general manager of Apple’s personal interactive electronics division, is leaving due to his failure to make the Newton a financial success.

Apple wants to put some more marketing muscle behind Apple News

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Apple News
Apple is looking to take Apple News to the next level.
Photo: Ste Smith/Cult of Mac

Apple is looking to beef up its Apple News team, according to new job listings the company has recently posted on LinkedIn.

Among other positions, Apple is looking to hire a new growth marketing manager, senior publisher partnerships manager, and social media manager. In all, it’s aiming to add 22 people to its Apple News team.

Beyoncé’s Lemonade album finally coming to Apple Music

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Lemonade
Album will come to Apple Music three years after release.
Photo: Columbia

Beyoncé’s acclaimed Lemonade album is finally coming to Apple Music — three years after it made its debut.

Originally dropped on April 23, 2016, Lemonade was the singer’s sixth studio album and second “visual album.” It was accompanied by a 65-minute film. This marks the first time that all of Bey’s back catalog will be available for streaming on Apple Music.

Today in Apple history: Apple pays $15 million to promote Mission: Impossible

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Sadly, Apple's Mission: Impossible deal doesn't quite work out as planned.
Sadly it doesn't quite work out as planned.
Photo: Paramount

April 18: Today in Apple history: Apple pays $15 million for Mission: Impossible movie tie-in April 18, 1996: Apple unveils a massive $15 million promotional tie-in for the Mission: Impossible movie starring Tom Cruise.

Designed to promote the PowerBook, which Cruise uses in the spy flick, the marketing campaign comes at a particularly bad time. With Apple attempting to climb back into the black after reporting its largest quarterly loss ever, the company is in the middle of trying to perform its very own impossible mission. And that’s just the start of the problems.

Apple highlights accessories in its 2019 Mother’s Day gift guide

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Mother's Day 1
Looking for a Mother's Day gift? Apple has some ideas.
Photo: Apple

Sunday May 12 is Mother’s Day in the United States — meaning that you’ve got got just under one month to pick your mom up something that lets you know how much you appreciate her.

While flowers or chocolates are standard fare, Apple’s got an even better idea: Why not buy her an Apple product? With that in mind, the company has debuted its Mother’s Day gift guide for 2019.

Pair of lawsuits claim Apple mislead investors on falling iPhone sales

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shares
iPhone stock took a plunge earlier this year.
Photo: Buster Hein/Cult of Mac

Did Apple mislead investors by not coming clean sooner about the drop in iPhone sales? That’s what a pair of new class action lawsuits suggest.

The suits were filed by City of Roseville employees’ retirement fund and the Schall Law Firm, a national shareholder rights litigation firm. They allege that Apple made false or misleading statements that failed to properly disclose its iPhone sales stumble. This could, they suggest, amount to securities fraud.

Qualcomm CEO won’t dish the dirt on how much Apple agreed to pay up

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money
We don't know how much much cash was spent, but it was probably enough to buy a decent island.
Photo: Ste Smith/Cult of Mac

Apple and Qualcomm may have made up again, but the two parties aren’t going to spill the beans regarding exactly how much their financial settlement involved.

Speaking on CNBC today, Qualcomm CEO Steve Mollenkopf said that he wouldn’t discuss the payment Apple agreed to in the settlement. However, he did note that the two companies are excited about working together once again.