Luke Dormehl, author at Cult of Mac

Today in Apple history: Apple moves into Bandley 1, its first custom HQ

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Bandley 1 was Apple's first purpose-built HQ.
Bandley 1 was Apple's first purpose-built HQ.
Photo: Dvorak

Jan 28: Today in Apple history: Apple moves into Bandley 1, its first custom HQ January 28, 1978: Apple Computer occupies its first custom-built office, giving the company a bespoke business center to house its growing operations.

A full 15 years before One Infinite Loop, and almost 40 before Apple Park’s stunning “spaceship” HQ  landed, 10260 Bandley Drive — aka “Bandley 1” — becomes the first purpose-built, permanent headquarters for the newly founded company.

Today in Apple history: Steve Jobs introduces us to the iPad

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The iPad launch shook up the tech world, with the tablet computer becoming Apple's fastest-selling device.
Did you own an original iPad?
Photo: Apple

January 27: Today in Apple history: Steve Jobs introduces us to the iPad January 27, 2010: After months of rumors and speculation, Steve Jobs publicly shows off the iPad for the first time.

Aside from the name, which some people joke sounds like a female sanitary product, the iPad immediately earns critical acclaim. “The last time there was this much excitement over a tablet, it had some commandments written on it,” The Wall Street Journal quips.

When it goes on sale, the iPad quickly becomes Apple’s fastest-selling new product ever.

Today in Apple history: iPhone sales hit first speed bump

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iPhone 7
We officially hit "peak iPhone" in 2016.
Photo: Ste Smith/Cult of Mac

January 26: Today in Apple history: iPhone sales hit first speed bump as sales flatline for first time January 26, 2016: After nine years of spectacular growth, iPhone sales flatline for the first time.

Numbers posted by Apple show that during the final three months of 2015, iPhone sales grew by only 0.4%. The crucial holiday season sales compare quite unfavorably with the 46% jump recorded during the same period a year earlier.

Today in Apple history: Apple ships the first Mac

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Apple lays out the strengths of the revolutionary Macintosh 128K in an original Mac ad.
Apple lays out the strengths of the revolutionary Macintosh 128K.
Photo: Apple

January 24: Today in Apple history: Apple ships the first Mac January 24, 1984: Apple ships its first Mac, the mighty Macintosh 128K.

Bringing a mouse and graphical user interface to the masses, and heralded by an acclaimed Super Bowl commercial that’s still talked about today, the first-gen Mac will quickly become one of the most important personal computers ever released.

Today in Apple history: Macintosh Office gets down to business

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Macintosh Office delivered on the dream of Macs that could talk to one another.
Macintosh Office delivered on the dream of Macs that could talk to one another.
Photo: Apple

January 23: Today in Apple history: Macintosh Office gets down to business January 23, 1985: Apple introduces Macintosh Office, a combination of hardware and software that represents the company’s first real attempt at cracking the business world dominated by IBM.

Macintosh Office allows Macs to talk to one another. And Apple introduces amazing new devices like the LaserWriter printer that work with the business-oriented platform. Sadly, things won’t work out quite as Apple hopes.

Today in Apple history: Super Bowl Mac ad airs against the odds

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1984
Apple's greatest commercial in history.
Photo: Apple

January 22: Today in Apple history: Super Bowl Mac ad airs against the odds January 22, 1984: Apple’s stunning “1984” commercial for the Macintosh 128K airs on CBS during the third quarter of Super Bowl XVIII.

Probably the most famous TV ad for a computer in history, the commercial is directed by Alien and Blade Runner helmer Ridley Scott. It very nearly didn’t air, though.

Today in Apple history: Letterpad gives us a preview of Apple Watch gaming

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Letterpad was one of the first games we got to see on Apple Watch.
Letterpad was one of the first games we got to see on Apple Watch.
Photo: NimbleBit

January 21: Today in Apple history: Letterpad gives us a preview of Apple Watch gaming January 21, 2015: Months before the first Apple Watch goes on sale, users get a glimpse at what playing games might look like on the wearable.

Thanks to Apple making the WatchKit API available to third parties, game developer NimbleBit releases a mockup of its simple work-in-progess word game, Letterpad. Suddenly, we get a desire to play games on our wrist that we haven’t had since the days of the Nintendo Game & Watch three decades earlier.

Today in Apple history: Sequel to ‘1984’ Mac ad bombs hard

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The
The "Lemmings" ad became a massive disaster for Apple.
Photo illustration: Ste Smith/Cult of Mac

January 20: Today in Apple history: Apple's 'Lemmings' advertisement, sequel to groundbreaking '1984' Mac ad, bombs hard January 20, 1985: Apple attempts to build on the triumph of the previous year’s “1984” Macintosh commercial with another Super Bowl ad.

Called “Lemmings,” the ad for a new business platform called Macintosh Office depicts blindfolded executives marching to their doom. The widely reviled ad will go down in history as one of Apple’s biggest stinkers.