Apple wants to put some more marketing muscle behind Apple News


Apple News
Apple is looking to take Apple News to the next level.
Photo: Ste Smith/Cult of Mac

Apple is looking to beef up its Apple News team, according to new job listings the company has recently posted on LinkedIn.

Among other positions, Apple is looking to hire a new growth marketing manager, senior publisher partnerships manager, and social media manager. In all, it’s aiming to add 22 people to its Apple News team.

Beyoncé’s Lemonade album finally coming to Apple Music


Album will come to Apple Music three years after release.
Photo: Columbia

Beyoncé’s acclaimed Lemonade album is finally coming to Apple Music — three years after it made its debut.

Originally dropped on April 23, 2016, Lemonade was the singer’s sixth studio album and second “visual album.” It was accompanied by a 65-minute film. This marks the first time that all of Bey’s back catalog will be available for streaming on Apple Music.

Today in Apple history: Apple pays $15 million to promote Mission: Impossible


Sadly, Apple's Mission: Impossible deal doesn't quite work out as planned.
Sadly it doesn't quite work out as planned.
Photo: Paramount

April 18: Today in Apple history: Apple pays $15 million for Mission: Impossible movie tie-in April 18, 1996: Apple unveils a massive $15 million promotional tie-in for the Mission: Impossible movie starring Tom Cruise.

Designed to promote the PowerBook, which Cruise uses in the spy flick, the marketing campaign comes at a particularly bad time. With Apple attempting to climb back into the black after reporting its largest quarterly loss ever, the company is in the middle of trying to perform its very own impossible mission. And that’s just the start of the problems.

Apple highlights accessories in its 2019 Mother’s Day gift guide


Mother's Day 1
Looking for a Mother's Day gift? Apple has some ideas.
Photo: Apple

Sunday May 12 is Mother’s Day in the United States — meaning that you’ve got got just under one month to pick your mom up something that lets you know how much you appreciate her.

While flowers or chocolates are standard fare, Apple’s got an even better idea: Why not buy her an Apple product? With that in mind, the company has debuted its Mother’s Day gift guide for 2019.

Pair of lawsuits claim Apple mislead investors on falling iPhone sales


iPhone stock took a plunge earlier this year.
Photo: Buster Hein/Cult of Mac

Did Apple mislead investors by not coming clean sooner about the drop in iPhone sales? That’s what a pair of new class action lawsuits suggest.

The suits were filed by City of Roseville employees’ retirement fund and the Schall Law Firm, a national shareholder rights litigation firm. They allege that Apple made false or misleading statements that failed to properly disclose its iPhone sales stumble. This could, they suggest, amount to securities fraud.

Qualcomm CEO won’t dish the dirt on how much Apple agreed to pay up


We don't know how much much cash was spent, but it was probably enough to buy a decent island.
Photo: Ste Smith/Cult of Mac

Apple and Qualcomm may have made up again, but the two parties aren’t going to spill the beans regarding exactly how much their financial settlement involved.

Speaking on CNBC today, Qualcomm CEO Steve Mollenkopf said that he wouldn’t discuss the payment Apple agreed to in the settlement. However, he did note that the two companies are excited about working together once again.

Apple seeks next-gen Lidar sensors for possible Apple Car


Apple's Car
Coming soon to a road near you? Maybe.
Photo: Aristomenis Tsirbas/Freelancer

Apple is reportedly in talks with Lidar makers regarding sensors that could be used for its Apple Car initiative.

A commonly used surveying tool, Lidar measures distances between objects. It works by firing a pulsed laser light, then measuring how long it takes to bounce back. While not exclusively used in self-driving cars, that’s the application the technology is most synonymous with.

Producer of canceled Steve Jobs musical faces $6 million lawsuit


Musical would have told the story of Steve Jobs and Bill Gates' rivalry.
Photo: Joi Ito/Flickr CC

An abandoned 2016 musical about the rivalry between Steve Jobs and frenemy Bill Gates has resulted in the producer being sued for $6 million.

The musical’s producer allegedly told investors he had funding from Microsoft for the project. In fact, the musical was $1 million in debt at the time. It was ultimately canceled just two weeks before it was due to open.

Today in Apple history: Apple II brings color computing to the masses


Apple II
The Apple II was groundbreaking for its day.
Photo: Computer History Museum

April 17: Today in Apple history: Apple II debuts at West Coast Computer Faire with color graphics April 17, 1977: The Apple II debuts at the West Coast Computer Faire, positioning Apple at the forefront of the looming personal computer revolution.

The company’s first mass-market computer, the Apple II boasts an attractively machined case designed by Jerry Manock (who will later design the first Macintosh). It also packs a keyboard, BASIC compatibility and, most importantly, color graphics.

Fueled by some marketing savvy from Steve Jobs, the Apple II launch makes quite a splash at the San Francisco Bay Area’s first personal computer convention.

Apple could give iPhone 8 an SE-style overhaul


iphone 8
Would you be onboard for a new iPhone 8?
Photo: Ste Smith/Cult of Mac

Plans for an iPhone SE 2 may have gone the way of the dodo, but Apple may not have abandoned its iPhone SE philosophy of squeezing new components into an old iPhone form factor.

According to a new report, Apple plans to release a new version of the iPhone 8 with new, up-to-date internals. While users probably won’t get Face ID, they may get an A13 processor, redesigned printing circuit board, and more.