Luke Dormehl, author at Cult of Mac

Today in Apple history: ‘Here’s to the crazy ones’ who ‘think different’

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The Apple
Do you remember when Apple told you to think different?
Photo: Apple

September 28: Today in Apple history: Apple 'think different' television commercial says 'here's to the crazy ones' September 28, 1997: Apple debuts its iconic “Think Different” television commercial, aligning the troubled computer company with some of history’s most celebrated freethinking rebels.

The most famous tagline in Apple history, “Think Different” doesn’t just articulate how Cupertino differs from its competitors. It also highlights how Apple, under the leadership of CEO Steve Jobs, will forge a future far different from its floundering, money-losing days of the early 1990s.

Today in Apple history: Steve Jobs and Jef Raskin clash over the Mac

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Apple Mac
The war over the Macintosh's soul started on this day in 1979.
Photo: Apple

September 27: Today in Apple history: Steve Jobs and Jef Raskin clash over the Mac September 27, 1979: Years before the Macintosh will ship, Steve Jobs and Jef Raskin clash for the first time over the direction of the R&D project to produce the revolutionary computer.

Raskin, the founder of the Macintosh project, wants to produce a machine that’s affordable to everyone. Apple co-founder Jobs wants a computer that’s going to be the best, regardless of price.

Guess who won?

Today in Apple history: iPod nano gets colorful aluminum upgrade

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iPod nano
The second-gen iPod nano was totally metal.
Photo: Dongyi Liu/Flickr CC

Sept 25: Today in Apple history: Second-generation iPod nano gets colorful aluminum upgrade September 25, 2006: Apple ships its second-generation iPod nano, offering a fancy redesign of the pocket-size original.

Among the new iPod nano’s improvements are a slimmer, anodized aluminum casing; a brighter screen; longer battery life, and a wide range of colors. And, oh yes, it also includes gapless music playback for the first time!

Today in Apple history: Apple battles Eminem in court

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Eminem sues Apple over digital music sales. Will the real rights holder please stand up!
Will the real rights holder please stand up!
Photo: Apple

September 24: Today in Apple history: Apple battles Eminem in court September 24, 2009: Apple lawyers head to court to defend the company against rapper Eminem’s music publisher, Eight Mile Style.

The lawsuit alleges that Apple unlawfully sold 93 of Eminem’s songs on the iTunes Music Store. This is the second time Apple finds itself on the opposite side of a courtroom from the Detroit rapper. (A previous lawsuit involved improper use of Eminem’s hit single “Lose Yourself” in an iTunes ad.)

Today in Apple history: Apple lays out its core company values

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Cupertino sums up
Cupertino sums up "Apple Values" in an exuberant document.
Photo: Ste Smith/Cult of Mac

Sep 23 Today in Apple history: Cupertino lays out its core Apple Values September 23, 1981: Years before Steve Jobs would tell us to “think different” and Tim Cook would say Apple should act as a “force for good,” Cupertino lays out what it calls its “Apple Values.”

Despite being written more than four decades ago, the values Apple viewed as crucial to its brand remain relevant today. They demonstrate that Apple always has been a company that’s about more than just selling computers.

Today in Apple history: iPhone 6 sells record 10 million units at launch

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Buy one, get one free on the Apple iPhone 6s/6s Plus for AT&T.
Apple finally cracked the 10 million sales opening weekend benchmark.
Photo: Apple

September 22: Today in Apple history: iPhone 6 sells record 10 million units at launch September 22, 2014: Apple notches a new sales record with iPhone 6 and iPhone 6 Plus, selling an astonishing 10 million units in the first weekend the handsets go on sale.

The eagerly anticipated smartphones bring a redesigned form factor that will persist for years. The most obvious change? Larger 4.7-inch and 5.5-inch displays built to lure phablet fans. The iPhone 6 and 6 Plus also boast an A8 chip, improved iSight and FaceTime cameras, and — significantly — Apple Pay.

“Sales for iPhone 6 and iPhone 6 Plus exceeded our expectations for the launch weekend, and we couldn’t be happier,” Apple CEO Tim Cook said at the time. “We would like to thank all of our customers for making this our best launch ever, shattering all previous sell-through records by a large margin.”

Today in Apple history: Google comes out of beta

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Google Apple
Google and Apple were friends at first. It didn't last.
Photo: Google/Apple

September 21: Today in Apple history: Google comes out of beta September 21, 1999: A little startup called Google comes out of beta, with the launch of a website that will let the general public easily search the internet for information.

To Apple, which is embracing the internet with its twin iMac G3 and iBook products, Google seems like the perfect ally. Sadly, the relationship doesn’t remain rosy for long.

Today in Apple history: The first portable Macintosh arrives

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The Macintosh Portable presaged Apple's move into mobile
The Macintosh Portable offered a (really heavy) glimpse of the future.
Photo: Macworld

September 20: Today in Apple history: Macintosh Portable, the first battery-powered Mac, arrives September 20, 1989: Apple releases the Macintosh Portable, the first battery-powered Mac you could take on the road.

At a time when Tim Burton’s Batman is flying high in theaters, and Madonna is shocking audiences at the MTV Video Music Awards, this ahead-of-its-time product lays the groundwork for Apple’s looming laptop revolution.

Today in Apple history: iPhone 6 is bigger and better than ever

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iPhone
The iPhone 6 and 6 Plus were massive upgrades for Apple.
Photo: Jim Merithew

September 19: Today in Apple history: iPhone 6 is bigger and better than ever September 19, 2014: The iPhone undergoes its biggest upgrade — both figuratively and literally — since the original, with the launch of the iPhone 6 and iPhone 6 Plus handsets.

The iPhone 6 brings a new 4.7-inch form factor, while the iPhone 6 Plus boasts a massive 5.5-inch design. The previous-generation iPhone 5 measured only slightly taller than its 3.5-inch predecessors. But with the iPhone 6, Apple abandons that strategy for the first time to take on big-screen Android “phablets.”