‘Unleash’ ad showcases iPhone X’s impressive performance

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iPhone X Unleash ad
Apple will require a lot of chips for this year's iPhone refresh.
Photo: Apple

Apple just dropped another awesome ad for the iPhone X.

“Unleash” showcases its impressive A11 Bionic chip and the gorgeous games and ultra-immersive augmented reality experience it puts in the palm of your hand.

Apple does a great job of marketing the iPhone X, but when you build a smartphone that hits all the right notes, it’s not exactly hard to sell it.

In its latest ad, Apple focuses on what the iPhone X is capable of — particularly when it comes to gaming.

’Unleash a more powerful you’

It shows a user enjoying Vainglory 5V5, a game that takes advantage of the A11 Bionic chip and Apple’s Metal API to offer console-quality graphics and fast-action gameplay.

The game comes alive in the real world, hinting at the immersive AR experiences that iPhone X also offers. “Unleash a more powerful you,” reads the tagline at the end.

Previous iPhone X ads have showcased Face ID, Portrait mode, and Animoji — and offered tips for taking better photos.