Apple just posted a new video advertisement on Youtube, as the company does from time to time.
The ad is about privacy on iPhone which has been one of the company’s biggest talking points over the last few years. Honestly, I don’t think a single word from the ad actually entered my ears. I was too blown away with the creepy beautiful FPV drone shots that transport you from being a distant observer to an intimate guest in someone’s life.
Check it out:
As someone who has flown many drones (and crashed many drones), the types of shots Apple got in this ad are so simple and yet absolutely mindblowing. Especially if you’ve ever tried to get them yourself.
“Privacy on iPhone — Simple as that” features off-axis rotation aerial shots which are usually only captured with FPV drones that have a GoPro camera at best. And Apple shot them at night (which would usually require a DSLR). And the shots look clean as frick.
The very last shot is the most impressive. It goes from a long outside shot of a high-rise apartment complex and slowly moves into a woman’s living room all in one motion. The only way this could’ve been shot is either with a REALLY long pole like my friend Steven Donovan uses or with an FPV or cinewhoop drone.
Whoever shot this should get a big bonus on top of the giant paycheck I’m sure they already got.