Powerbeats Pro fuel 24-hour run through Iceland in breathtaking new ad

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The scenery in the new Powerbeats Pro ad is astounding.
Photo: Beats

The insanely beautiful landscapes of Iceland serve as the backdrop for Apple’s latest Powerbeats Pro ad that will motivate you to get out and run.

Seven runners from the Paris Running Club embark on a daunting relay that takes them 280km through the wilderness of Iceland in the new ad. The goal is to chase the sun that doesn’t set for days and Powerbeats Pro are there every step of the way to make the run more magical.

Watch the full 90-second ad:

Powerbeats Pro launched to the public in May as the first truly wireless Beats earbuds. They feature the same H1 Bluetooth chip found in Apple’s AirPods but pack better battery life and water resistance than the tiny white buds.

Like AirPods, Powerbeats Pro come with a charging case so you can juice them up on the go to get a total of 24 hours of charge time. Hey Siri is also supported on the buds making them pretty much every bit as good as AirPods only with a more athletic design and a slightly bigger price tag at $249 for a set.