Apple grows a forest in quirky new Earth Day 2017 video

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apple forest
Apple makes sure that 1 million acres of forest is used responsibly.
Photo: Apple

Earth Day 2017 has long since passed but Apple’s still not done busting out its quirky videos that celebrate the company’s green environmental protection initiatives.

In Apple’s latest hand-drawn ad published today, the company showcased its efforts to preserve forests so that the paper used in all of its packaging is done in a sustainable way. With a goal of preserving nearly 1 million acres of forest by 2020, Apple hopes 99% of the fibers and papers will come responsible sources and recycling.

Watch Lisa Jackson explain:

This ARKit app teleports you into an ’80s music video

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Take your kids back to the '80s with this app.
Take your kids back to the '80s with this app.
Photo: Trixi Studios

Ever wonder what it would be like to live inside an ’80s music video? Thanks to Apple’s new ARKit software, you can live that dream with a new app that draws inspiration from the popular music video for A-ha’s “Take On Me.”

The proof-of-concept app from Trixi Studios pulls iPhone users into a hand-drawn world that reacts to your surroundings. Now you can have a full-on ’80s dance party in your living room.

Check it out:

Tim Cook takes high road after Trump’s transgender military ban

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Tim Cook
Tim Cook and Donald Trump don't agree on much.
Photo: Jim Merithew/Cult of Mac

U.S. President Donald Trump revealed today on Twitter that he is reversing former President Barack Obama’s decision to allow transgender men and women to serve in the military. And he’s already drawing tons of fire from Silicon Valley.

Apple CEO took to Trump’s favorite social network to blast the decision saying it’s discrimination. Other tech icons are joining his side too with their voices of descent for the president’s actions.

Trump claims Apple will build 3 ‘big big big’ plants in U.S.

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Peter Thiel separates Tim Cook and Donald Trump at tech summit.
Peter Thiel separates Tim Cook and Donald Trump at tech summit.
Photo: Sean Spicer/Twitter

Apple plans to build new manufacturing plants in the United States, according to President Donald Trump.

In a recent interview, Trump claimed Apple CEO Tim Cook promised to help revitalize American manufacturing by building “three big plants, beautiful plants.” Trump didn’t say what the plants would be used for or where they would be located. But he swears they’re coming.

City slickers will hate this new countrified Apple Music ad

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Apple Music
Brantley Gilbert and his posse star in the Apple Music ad.
Photo: Apple Music

Country music fans can take a motorcycle ride through the heart of rural America with singer Brantley Gilbert in the latest ad for Apple Music.

Apple released its new ad today that showcases Gilbert’s love for small towns and Harleys while also promoting the companies music streaming service. The minute long ad features songs from Gilbert, Lynyrd Skynyrd and Born to Be Wild. But for those that hate country, Brantley tosses some Kendrick Lamar into the mix too.

Check it out:

Apple seeds new public betas for iOS 11 and macOS High Sierra

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The best gesture in iOS 11 isn't just for iPad.
The best gesture in iOS 11 isn't just for iPad.
Photo: Apple

Members of Apple’s public beta software program can now test the latest builds of iOS 11, tvOS 11, and macOS High Sierra just one day after Apple dropped the last big batch of beta updates on developers.

The third public beta of iOS 11 contains all of the changes Apple seeded to developers yesterday with iOS 11 beta 4. Along with a number of new bug fixes, the new iOS 11 update brings some new UI improvements like new icons for some stock apps and some changes to the notification center.