Apple adds Hulu and Legendary execs to original content team

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apple tv
Apple's TV team is starting to take shape.
Photo: Ste Smith/Cult of Mac

Apple’s quest to dominate the video streaming business has added two new executives to the company’s growing roster of original video content talent.

Two business affairs executives — Philip Matthys from Hulu and Jennifer Wang Grazier from Legendary Entertainment — have reportedly joined Apple to fill positions on the company’s video content team.

iMac Pro packs new T2 chip for extra security

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iMac Pro
The internals are insane.
Photo: Apple

The iMac Pro is the most secure Apple desktop ever built, and it’s got a special chip to prove it.

Early review units are starting to trickle out to tech experts and according to iOS and Mac developer Cabel Sasser, the iMac Pro packs a new T2 chip that is basically like a secure enclave for the iMac.

iMac Pro impresses in first hands-on reviews

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Apple
This is the best iMac Apple's ever made.
Photo: Apple

Apple surprised us this morning by finally revealing the launch date of the iMac Pro, but a few lucky tech reviewers have already gotten their hands on the slick new machine.

The first hands-on reviews of the iMac Pro confirm a lot of what we already knew about Apple’s machine: it’s gorgeous and insanely fast. But according to those that have tested it, the iMac Pro actually blows past the hype of being the perfect iMac for professionals.

iPhone X seemed ‘impossible’ to make, Apple says

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iPhone X
The iPhone X feels like the future.
Photo: Ste Smith/Cult of Mac

Apple media boss Phil Schiller says that even though Face ID on the iPhone X works nearly flawlessly at one point in the device’s development the entire thing seemed impossible.

Schiller sat down for an interview to talk about Apple’s latest products like the iPhone X, HomePod and even the iMac Pro which is coming out later this week.

Apple seeds first macOS 10.13.3 beta

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macOS high sierra
New beta software is here for the Mac.
Photo: Apple

Registered Apple developers just got a brand new beta build of macOS today after Apple seeded the first beta of macOS 10.13.3.

The new update comes less than a week after Apple released macOS 10.13.2 to the public bringing a host of bug fixes and performance improvements. Like the update before it, macOS 10.13.3 appears to mostly focus on under-the-hood improvements.

Apple confirms it bought Shazam

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Shazam has been an essential iPhone app for years.
Shazam has been an essential iPhone app for years.
Photo: Shazam

Phil Schiller says all of Face ID’s competitors ‘stink’

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Phil Schiller answers some of our biggest questions about Apple products.
Phil Schiller says iPhone X will dictate the direction of smartphones for the next decade.
Photo: Apple

Apple marketing guru Phil Schiller has heard the haters saying the iPhone X wasn’t the first smartphone to get facial recognition. But according to Schiller, that doesn’t matter at all.

“They all stink,” says Schiller in a new interview discussing Apple’s new facial recognition feature. The wide-ranging interview touches on everything from AirPods to virtual reality, but what sets Face ID apart is what got Schiller the most excited.

Apple is allegedly in talks to buy Shazam

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Shazam has been an essential iPhone app for years.
Shazam has been an essential iPhone app for years.
Photo: Shazam

Apple is adding another key weapon to its war chest in the battle against Spotify, based on a new report that claims the company plans to acquire the app Shazam.

The popular app helps users identify any song, TV show or movie in seconds just by listening to it via a smartphone’s microphone. iOS integrated Siri with Shazam a few years ago, but it appears that Apple’s looking to bring the entire operation in-house.

Lego mechanical keyboard is an awesome way to brick your Mac

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Lego keyboard
Yes, it actually works.
Photo: JK Brickworks

If you love Legos and the clicky feeling of using a mechanical keyboard then prepare to meet the keyboard of your dreams.

Lego master builder Jason Allemann revealed his latest creation today that transforms an old school mechanical keyboard into a fully customizable Lego creation. The Lego keyboard uses a Cooler Master Quick Fire Rapid keyboard as a base and replaces the frame and keys using 3D printed Cherry MX Lego compatible keycaps.

Take a closer look: