| Cult of Mac

Google shames iPhone’s low-light performance in new Pixel 3 ad

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Pixel 3 Night Sight
The Pixel 3 destroys iPhone in low-light performance.
Photo: Google

Google is shaming the iPhone’s low-light performance once again in new marketing material for its Pixel 3 lineup.

One company VP shared comparison photos on Twitter that highlight (no pun intended) the Pixel 3’s incredible ability to capture dark scenes. The results simply aren’t possible on an iPhone — or any other handset on sale today.

Apple gives behind-the-scene glimpse at ads created with iPad Pro

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ipad pro
The iPad Pro is a powerful content creation machine.
Photo: Apple

Apple revealed some of the tricks it used on the iPad Pro to create its latest slate of how-to videos that were published earlier this month.

Not only did Apple film all the videos on the new iPad Pro, it also edited, animated and composed music for the ads that showed viewers how to perform tasks that used to require a PC to pull off.

Watch Apple’s secrets to doing everything on iPad:

Microsoft’s new Surface Go ad blasts iPad as a child’s toy

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Surface Go ad 2018
Don’t give an iPad, apparently.
Photo: Microsoft

Think twice about buying your little ones an iPad for Christmas. Once they reach a certain age, Apple’s tablet just isn’t good enough, according to a new Microsoft holiday ad.

The hilarious 30-second clip features a young girl singing about all the reasons why the Surface Go is a better option. It suggests the iPad is a toy — not a “real computer” that’s fit for work.

‘Better You’ Apple Watch Series 4 ad is here to motivate you

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83E86FEC-4597-4997-9950-4CDDD6494B5B
Get back in shape with Apple Watch.
Photo: Apple

Creating a better, more active version of yourself just got a whole lot easier today with the release of Apple Watch Series 4.

To celebrate its new wearable, Apple put out a fun 30-second ad on its Canadian YouTube channel. Titled “Better You,” the ad features a frumpy looking guy and alternative versions of himself utilizing the Apple Watch to get into better shape.

Get motivated by watching the ad:

Samsung predictably takes shots at iPhone X in latest Galaxy S9 ad

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Galaxy S9
Seriously, get a new ad strategy!
Photo: Samsung

Apple is known for strikingly original ads which have changed the course of advertising history, and are studied by creatives decades after they first aired. Samsung is known for ads that rip on Apple.

Its latest spot, which pokes fun at the supposedly slow download speeds of the iPhone X, is just the latest example. Check it out below.

Stylish new ads showcase how iPad can simplify your life

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iPad
The iPad and Apple Pencil is a winning combo.
Photo: Apple

The iPad is an extraordinarily versatile productivity tool, and Apple is keen to showcase that fact in a series of stylish new ads. The 15-second spots demonstrate the way that Apple’s tablet — alongside the Apple Pencil — can be used to make it easier to deal with your paperwork or computing on the move.

Check them out below.

Samsung’s sad new ad is packed with iPhone disses

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Samsung ad
Samsung's not pulling any punches in its latest ad.
Photo: Samsung

The life of an iPhone owner is a truly miserable experience, according to the Android smartphone makers at Samsung.

Apple’s big Android rival put out a new ad today titled “Moving On” that attacks the iPhone for taking a few seconds to load a boarding pass and if you’re not careful you might totally get caught in the rain with one while waiting for an Uber.

Take a look at the sad life of an iPhone user: