Google shames iPhone’s low-light performance in new Pixel 3 ad

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Pixel 3 Night Sight
The Pixel 3 destroys iPhone in low-light performance.
Photo: Google

Google is shaming the iPhone’s low-light performance once again in new marketing material for its Pixel 3 lineup.

One company VP shared comparison photos on Twitter that highlight (no pun intended) the Pixel 3’s incredible ability to capture dark scenes. The results simply aren’t possible on an iPhone — or any other handset on sale today.

Google may not make the prettiest smartphones, and they may not run the best software, but there’s one thing the Pixel 3 lineup is great at — and that’s taking photos. Their cameras are rated some of the best in the industry.

The Pixel 3 and Pixel 3 XL will give you great shots in almost any condition, but their low-light performance is where they really shine. The so-called Night Sight feature captures incredible images without the use of an LED flash.

You’ve probably seen Night Sight demonstrated in Google ads before, but it really stands out when it’s used for comparison shots like the one above.

Google Pixel 3 takes amazing low-light photos

Published by Marvin Chow, Google VP of product marketing, the image “pretty much speaks for itself.” It shows the same image shot on two different handsets — the Pixel 3 and “Phone X.”

For some reason, Google doesn’t call out the iPhone in big, bold letters. But if you look closely in the bottom corner of the comparison, you’ll see that an iPhone XS is “Phone X,” and the image it produces it nowhere near as good as the Pixel 3’s.

You can clearly see the subject of the photo in the image taken by the Pixel 3, whereas their face is indistinguishable in the photo produced by the iPhone. The Pixel 3 also makes the colors in the background really pop.

You might argue the Pixel 3 photo isn’t perfect. It does look a little washed out in some areas, but what’s most important is that it’s usable. With a little editing, it might look even better.

Most of us wouldn’t even try to take a photo in these conditions using an iPhone.

Google likes highlighting Night Sight

This isn’t the first time Google has shamed the iPhone XS to promote its Night Sight feature. It used a similar comparison during its I/O event last fall, when the Pixel 3 lineup was unveiled. At the time, we were skeptical the different would be quite so dramatic.

Now that the Pixel 3 has been out for a while, however, fans and critics have had a chance to corroborate Google’s claims with stellar Night Sight photos of their own.

It’s not yet clear what the latest comparison will be used for. It could appear in upcoming Pixel 3 ads, or on billboards and print advertisements. Whatever the case may be, this surely won’t be the last time we’ll see it.