Brace yourself for an Apple event like no other. In a little over a week, Cupertino execs — and probably a passel of Hollywood stars — will give us our first peek at Apple’s (not so) secret video-streaming service. As the company pushes its growing slate of services, Apple likely will put new hardware on the back burner.

Find out what to expect at Apple’s “It’s show time” event. Then treat yourself to the rest of the week’s best Apple news, how-tos and reviews. It’s all wrapped up for free in the latest edition of the easy-readin’ Cult of Mac Magazine for iOS. Download it now. Or get all the posts in the roundup of links below.

Plus: Don’t miss the big St. Patrick’s Day sale in the Cult of Mac Watch Store.

This week on The CultCast: Apple’s “it’s show time” event is just around the corner, and this is the first event ever that focuses purely on services. Is Apple’s streaming TV service going to suck? Don’t miss our “show time” keynote predications. Plus: Leander unveils the details on his new Tim Cook book, out April 16th!

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The first Apple event of 2019 is nearly here. Tim Cook and friends are set to take the stage at the Steve Jobs Theater on March 25 to unveil the company’s newest goodies, only instead of unveiling some shiny new gadgets you can buy, Apple is supposedly going to bust out some services you can subscribe to.

The Apple rumor mill has been working in overdrive leading up the event, so we have a pretty solid idea of what we’ll see.

If you hate Apple keynote spoilers, stop reading now.

Apple has quietly updated the female British voice for Siri. The improvements can be heard today on HomePod and iOS devices.

The update comes just a few weeks after Apple updated the male British voice. It is believed the company could be working on improvements for many of Siri’s international voices.

The grand unveiling of watchOS 6 is probably just three months away, but a cool new concept from Matt Birchler suggests some simple features that will hopefully get added in time for Apple Watch lovers.

In his annual watchOS concept, developer Matt Birchler lists all the ways Apple could make the Apple Watch platform even better. Most of the suggestions are pretty simple, such as always on watch faces, and would be easy for Apple to add. Hopefully, Apple’s software engineers are taking notes of these ideas.

Apple appears to be doubling-down on software over hardware when it comes to hiring new employees right now.

For the first time in years, Apple now has more software job opening than hardware. According to a new report that analyzed Apple’s job listings, Software Engineers became the most in-demand employees at Apple starting in Q3 and the trend is still holding strong.

iOS 12 is proving to be Apple’s most widely adopted software updates for iPhone and iPad in years.

Apple published its latest adoption percentages for iOS 12 today revealing that 80% of all iOS devices in the world are now running iOS 12, far outpacing iOS 11’s adoption last year.

There are less than 100 days until WWDC 2019 and new iPad features are looming large on the mind of Apple fans.

In a new iOS 13 mockup, concept designer Léo Valle suggests some simple, yet groundbreaking features that would make the iPad a true Mac replacement. Some of these features probably won’t make the cut on iOS 13 this year, but even if one makes it’d be a game-changer.

This week on The CultCast: a totally new 16” MacBook Pro; a new 6K cinema display; new Mac Pro; new AirPods; new iPads and iPhones; even a new iPod Touch… according to a new report, Apple’s about to make huge updates to their ENTIRE product line. This could be one of the best hardware releases in years.

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Information supposedly leaking out of the design team for the next Mac Pro claims this desktop computer will totally and completely fulfil Apple’s promise to make it modular . Rather than a single unit it will allegedly consist of stackable components that can be easily swapped in and out as needed.

But not all the news is good. Apple promised that its next professional-grade desktop Mac would be out this year, but this unconfirmed report indicates it might not debut until 2020.