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M4 iPad Pro vs. M2 iPad Air comparison: Do you really need the Pro?

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M4 iPad Pro vs M2 iPad Air comparison
iPad Pro or iPad Air: Which new iPad is right for you?
Image: Apple/Rajesh Pandey

The new M4 iPad Pro brings big technological leaps to Apple’s high-end tablet. It packs a cutting-edge OLED display and a fast M4 chip inside the “thinnest Apple product ever.” Upgrades in the M2 iPad Air, unveiled Tuesday alongside the Pro model during Apple’s “Let Loose” event, aren’t as impressive. An in-depth M4 iPad Pro vs. M2 iPad Air comparison, however, shows that the midrange Apple tablet likely makes a better choice for many users.

So, are you confused about buying the M4 iPad Pro versus the M2 iPad Air? This comparison will help you decide.

Apple preps AI-focused data centers with servers running on its own chips

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Data Center
Some Apple AI tasks might be handled at data centers similar to this one.
Photo: Manuel Geissinger/Pexels

Some Apple artificial intelligence services reportedly will depend on data centers with servers running on the company’s own processors. Less-demanding AI functions will run locally, on users’ own computers.

This is all apparently part of bringing more AI features to iPhone, Mac, iPad, etc., in the coming months.

First M4 iPad Pro benchmarks show 21% performance increase over M3

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Apple M4 processor
Apple M4 offers a boost in performance.
Image: Apple

Benchmarks giving an early look at the performance of the Apple M4 processor in the 2024 iPad Pro reveal that the new chip is 21% faster than its predecessor.

The processor launched in the latest iPad but is expected to make its way to Mac later this year.

Apple leaps to next-generation M4 in just seven months

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John Ternus unveils Apple M4 chip
Apple's new M4 chip powers the 2024 iPad Pro lineup.
Photo: Apple

Apple Let Loose Event:Just seven months after the M3 chip debuted, Apple shocked expectations by unveiling the new iPad Pro with the introduction of the brand-new M4 chip. The M4 chip is built on second-generation three-nanometer technology that’s even more power efficient.

Tim Millet, Apple’s vice president of platform architecture and hardware technologies, says the M4 chip was “essential to deliver incredible performance” in the new iPad Pro, which is now “the most powerful device of its kind.”

The M4 chip was a last-minute rumor broken by Mark Gurman, which was dismissed by some as being unfeasible only half a year after M3 rolled out in last year’s MacBook Pro.

Apple’s online store goes down ahead of ‘Let Loose’ event

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Apple Store down ahead of 'Let Loose' event
Apple has taken down its online store ahead of 'Let Loose' event
Screenshot: Rajesh Pandey

Apple Let Loose Event:Apple’s online store has gone down ahead of its “Let Loose” event later today. Rumors suggest the company will announce new OLED iPad Pros and Apple Pencil Pro at the event.

Additionally, the 12.9-inch iPad Air might also make its debut at the event.

‘Clean Up’ feature in Apple Photos could let you zap unwanted objects

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A Clean Up feature rumored to be coming to Apple's Photos app could give users a handy new tool.
A Clean Up feature rumored to be coming to Apple's Photos app could give users a handy new tool.
Photo: Daniel Korpai/Unsplash License/Modified by Cult of Mac

An AI-powered “Clean Up” feature reportedly coming soon to the Apple Photos app could let users eliminate unwanted objects from images. If true, Apple could showcase the rumored image-editing feature Tuesday at its “Let Loose” event.

During the prerecorded product launch, Apple should show off new iPads alongside some updated accessories, like Apple Pencil and Magic Keyboard.

Why every Apple fan should get excited about ‘Let Loose’ event [Updated]

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Why every Apple fan should get excited about ‘Let Loose’ event
Apple's product launch event might be about more than iPad.
Image: Apple/Cult of Mac

Gorgeous new iPad Pro and iPad Air models are expected to be the highlights of Apple’s “Let Loose” product event on May 7. Tablet accessories are on the agenda, too.

But there also could be big news for those who don’t use an iPad. Apple might surprise us with the M4 processor, a first glimpse at upcoming AI features, and maybe even a Mac Studio upgrade. Plus more.

Apple believes in ‘transformative power and promise of AI’

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An iPhone with the words
Tim Cook is betting big on AI.
Photo: Andrea De Santis/Unsplash License/Modified by Cult of Mac

CEO Tim Cook is very enthusiastic about the artificial intelligence features coming to iPhone, Mac and iPad. On Thursday, he spoke glowingly about Apple’s unique advantages in this area, and talked about the “transformative power and promise of AI.”

iOS 18, macOS 15 and iPadOS 18 are all expected to include new AI features when they launch this autumn.

From slump to pump: How Apple will get back to winning

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An Apple Store with the phrase
The future looks bright if you're wearing Tim Cook's shades.
Photo: Keming Tan/Unsplash License/Modified by Cult of Mac

Apple saw its revenue drop 4% year over year in the first quarter, the company reported Thursday. But revenue and earnings dropped less than analysts had expected, setting off a surge in the share price.

In a conference call with investors and analysts after the financial results had been announced, CEO Tim Cook and CFO Luca Maestri talked about this being the quarter of the “challenging compare,” were upbeat about iPhone sales in China, bragged about the M3 MacBook Air, and fended off questions about the company’s AI plans.

Expect dismal iPhone sales but hints of AI in Apple quarterly results

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Wall Street thinks Apple is just limping along
Wall Street thinks Apple is about to announce weak results, but AI could bring a turnaround.
Photo: Anna Nekrashevich/Pexels

The first three months of 2024 were probably not good ones for Apple. When the company reveals the financial results from its March quarter on Thursday, analysts predict a 5% annual drop in revenue will be one of the announcements.

But part of the reason for weak sales is customers anticipating AI-powered iPhones and Macs later this year. CEO Tim Cook almost certainly will drop hints about what’s coming in a conference call also scheduled for Thursday.