A video game co-created by Apple founders Steve Wozniak and Steve Jobs is at the center of a lawsuit between Atari and confectionary company Nestlé, concerning an ad which screened in the U.K.
The 30-second advert was intended to promote Kit Kat, a chocolate bar made by Nestlé in the United Kingdom (in the U.S. it is manufactured by the Hershey Company). It showed a modified, unlicensed version of the 1975 Atari game Breakout — only with chocolate instead of bricks.
And Atari’s none too happy about it!
