Mobile menu toggle

Search results for: patent

Future Apple devices could be controlled with ultra-precise eye-tracking

By

Eye closeup
Could this shed light on Apple's AR headset plans?
Photo: v2osk on Unsplash

Appropriately enough at a time we’re worried about touching any surface without immediately washing our hands, the U.S. Patent & Trademark Office has published an eye-tracking patent application from Apple describing a method of letting users control an interface with nothing more than a simple glance.

The application possibly sheds light on one of the features of Apple’s rumored head-mounted display for augmented and virtual reality.

Apple could snap up virtual reality company NextVR for estimated $100 million

By

NextVR
Acquisition would help bolster Apple's virtual reality efforts.
Photo: NextVR

Apple could be in the process of acquiring California-based virtual reality company NextVR, according to a report published over the weekend.

The rumored acquisition, supposedly for an amount in the region of $100 million, is reportedly quite far along. Although it hasn’t closed yet, employees are already being told about possibly relocating from San Diego to one of Apple’s offices.

Apple wants to make iPhone easier to use underwater

By

iPhone XS Max vs. iPhone XS size: Sometimes bigger really is better.
iPhone could soon get some new underwater tricks.
Photo: Ste Smith/Cult of Mac

Apple has been working tirelessly to make the iPhone more and more waterproof over the last four years. Now it appears that the company wants to make it possible to actually use the display underwater too.

Recent patent filings revealed that Apple is putting some serious thought into how to make the iPhone easier to use underwater by creating a simplified UI that lets the user focus less on taps and more on swimming or whatever else you’d be doing underwater.

iPhone controller-maker Gamevice wants Nintendo Switch banned in US

By

Fortnite with iPhone XS in Gamevice controller
Is Nintendo Switch too similar to the Gamevice controller?
Photo: Killian Bell/Cult of Mac

Gamevice, creator of a number of popular controller add-ons for iPhone and iPad, is suing Nintendo for alleged patent infringement. In a complaint filed on March 27, it calls for a ban on Switch imports into the United States.

No, Apple is not throttling its A-series chips for easy upgrades later

By

2020 iPad Pro builds on the 2018 model.
The 2020 iPad Pro offers an additional GPU core, but its chip hasn't changed.
Photo: Ed Hardy/Cult of Mac

A new investigation into Apple’s improved A12Z Bionic chip inside the 2020 iPad Pro reveals that it features exactly the same GPU found in the A12X Bionic for 2018 iPad Pro units. The one big difference is that an additional eighth core is now enabled, making it slightly faster.

Many fans are now criticizing Apple for what seems, at first glance, as intentional throttling. It is assumed Cupertino is disabling features in its newest chips, only to enable them later and market them as improved — even though they’re essentially the same on the inside.

Could it be that this is a scheme to make quick and easy cash? Actually, no. This is standard practice across the semiconductor industry. Others like Intel and Nvidia use exactly the same approach — and there’s a very good reason for it.

Here’s the real reason why an A12Z is just an A12X with unlocked potential.

Face ID for Mac takes a step closer

By

Apple shows what a MacBook with Face ID would look like.
An Apple patent filing shows a MacBook with Face ID.
Photo: Apple/Cult of Mac

Evidence emerged today that Apple‘s facial-recognition system will be built into future Macs. Face ID is already a highlight of iPhone and iPad, and there’s solid proof the company is looking into adding it to MacBook and iMac as well.

Samsung Rising charts company’s ruthless quest to ‘beat Apple’ [Q&A]

By

Geoffrey Cain goes deep on one of Apple's biggest rivals in his new book, Samsung Rising.
Geoffrey Cain goes deep on one of Apple's biggest rivals in his new book, Samsung Rising.
Photo: Marion Ettlinger

Apple vs. Samsung is the modern Apple vs. Microsoft — a battle between seemingly unstoppable tech titans. In his new book, Samsung Rising, author Geoffrey Cain charts the surprising story of the South Korean electronics giant. He also reveals how a burning desire to beat Apple drove Samsung’s successful strategies.

Cain, a former reporter for Time and Fast Company, based his book on more than 400 interviews. Over the years, he spoke with top Samsung and Apple executives to gain an insider’s perspective on the battle between the two companies. In this exclusive interview with Cult of Mac, he serves up surprising insight into a tech rivalry for the ages.

Apple investigates dual-screen iPhone as folding display alternative

By

An Apple patent shows the advantages of a dual-screen iPhone or iPad.
A dual-screen iPhone or iPad might be more rugged and flexible than one with a foldable display.
Photo: Apple/Cult of Mac

Apple engineers are exploring the feasibility of a dual-screen iPhone or iPad. Two displays that touch with no bezels between them would simulate one large display. And this wouldn’t have some of the drawbacks of folding screens.

‘We had one objective: beat Apple,’ says Samsung exec in new book

By

Samsung Rising tells how Apple pushed Samsung to be No. 1.
New book will reveal the war between Samsung and Apple.
Photo: Samsung Rising book

Samsung had trucks of apples delivered to its offices and placed in rooms where employees took coffee breaks. They were then encouraged to take a literal bite out of Apple (or, well, an apple) as the South Korean tech giant waged war with the Cupertino-based tech giant.

The anecdote comes from a forthcoming book, titled Samsung Rising. It promises to tell the story of how Samsung took on Apple and the battles that followed. “We had one objective: beat Apple,” says an unnamed Samsung executive in the book. “I’m not kidding you.”

1 76 77 78 79 80 235